Amazon using AI to crack down on fake review ‘brokers’
E-commerce giant Amazon has said it uses artificial intelligence systems to prevent fake reviews on the platform that can intentionally mislead customers. While the company already uses machine learning models to detect risks such as links to other accounts, sign-in activity, review history, and other indications of unusual behavior that point to fake reviews, the tech giant said on Tuesday that is further investing in sophisticated fraud-detection tools. Using several such methods, the company said it “proactively blocked over 200 million suspected fake reviews” from its stores in 2022. “We will continue to build sophisticated tools that protect customers, our selling partners, and our store from bad actors that attempt to profit by proliferating fake reviews globally,” Amazon said. In the new statement, the e-commerce giant warned of the emergence of an illicit industry of “fake review brokers,” who approach consumers via social media channels, and messaging services, soliciting them to write fake reviews in exchange for money or other incentives. These brokers, according to Amazon, portray themselves as legitimate businesses with networks of hundreds of employees stationed worldwide. So far, it has taken legal action against over 90 such bad actors around the world who facilitated fake reviews and sued more than 10,000 Facebook group administrators who attempted to put fake reviews. It also reported over 23,000 abusive social media groups, with over 46 million members and followers, that facilitated fake reviews in 2022, the company added. These high-volume fake review brokers a “global problem” impacting multiple industries, according to Amazon, which called on the private sector, consumer groups, and governments to work together to stop fake review brokers. “Through cross-industry sharing – including information on bad actors’ tactics and techniques, who they are targeting, the services they provide, and how they operate – we can more effectively shut down these schemes, thereby protecting more consumers across different industries,” the company said. In countries that already have laws against soliciting fake reviews, it said regulators could do more to use their authority to take action against fake review brokers. “We also support greater funding for law enforcement to build further technical expertise to investigate and take down these brokers,” the multibillion-dollar conglomerate said. “Amazon will continue to protect our stores from fake reviews by investing in proactive tools to detect and stop fake reviews from impacting a customer’s buying decision,” it added. Read More Revealed: The delivery apps charging you double for your food shop Amazon staff spied on women private through Ring cameras, officials say ‘Last Beatles record’ was created using AI, says Paul McCartney Best Amazon deals and offers to buy now, from air fryers to Apple watches Jeff Bezos mocked for spending $4k on bottle of ‘engagement wine’ worth just $650 Elon Musk is once again world’s richest person
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Rob Page says Wrexham’s Paul Mullin must prove himself in EFL to earn Wales call
Rob Page says Wrexham striker Paul Mullin will be considered for Wales selection if he scores regularly in League Two. Liverpool-born Mullin qualifies for the Dragons through his Welsh-born grandmother and has said he would love to represent Wales on the international stage. The 28-year-old has scored 78 goals in two seasons at Wrexham – helping the club owned by Hollywood actors Rob McElhenney and Ryan Reynolds back into the English Football League – and won the 2022-23 FA Cup Golden Ball as the competition’s top scorer. Mullin’s eligibility has been a big talking point among Wales supporters with many keen to see him given a senior call, but manager Page was reluctant to select someone plying his trade in the fifth tier of English football. “Forget what he’s done up until now,” Page said ahead of Friday’s Euro 2024 qualifier against Armenia in Cardiff. “If he is playing in League Two and he’s scoring goals, then we will look at him and consider him. But there is a massive gap from where he’s been up to League Two. “We will keep monitoring him and if he keeps scoring goals as he goes up the levels he’ll prove himself.” Mullin has already shone in League Two and won the division’s Golden Boot with a 32-goal season in Cambridge’s 2020–21 promotion campaign. He enhanced his reputation further in the FA Cup this term with nine goals, three of which came against Championship pair Coventry and Sheffield United. Page said: “I watched him against Sheffield United and I was very impressed by him, just from a work rate point of view. “I wouldn’t want to play against him, he’s a pain in the backside. “Forget his goalscoring and his eye for goal, I like him because he’s a pain to play against. He’s like a rat, and I want that.” Page admits Wales need to sharpen their attacking play for games against Armenia and Turkey after collecting four points from their opening two Euro 2024 qualifiers in March. Brennan Johnson and David Brooks have returned to the squad after missing the 1-1 draw in Croatia and the 1-0 home win over Latvia. “While I was happy with the Latvia performance and how we controlled the game, that final detail at the top of the pitch is where we need to improve,” Page said. “Having Brennan back fit, and Daniel James, Harry Wilson and David available is only going to help us achieve that. “With the personnel we’ve got we can have two or three different formations without any problem. “The game plan might change within a game, but having players like Brennan will give us the opportunity to get higher up the pitch and score more goals. “We’ve got some good players and the problem now is finding out how to get them all into the same team.”
2023-06-13 17:25
China Considers Developing Domestic High-Yield Bond Market
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US moves to block Microsoft's Activision takeover
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Solar Power Provider Seeks $100 Million for Nigeria Growth
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Jefferies Set to Hire Credit Suisse APAC ECM Syndicate Co-Head Chan
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UK Two-Year Yield Rises to Highest Since 2008 After Jobs Data
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'Final Beatles record' out this year aided by AI: McCartney
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Norway’s GDP Misses Estimates With Biggest Drop in 15 Months
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