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Find out how Taylor Swift surprised fans by adding Travis Kelce lyrics to her song in Buenos Aires for the Eras Tour.

When Abby Misbin received an Etsy order for one of her handmade cowboy hats from someone claiming to be Beyoncé’s stylist, she thought it was a prank. Setting her reservations aside, in June 2022, Misbin sent off a one-of-a-kind Stetson adorned with more than 5,000 mirror discs, in the hopes that the order was genuine. Then there was silence. Eight months later, Beyoncé announced her Renaissance World Tour on Instagram. In the official poster, the “Break My Soul” superstar is seen mounted on Reneigh, her disco horse, wearing a glorious diamanté leotard, cascading blingy jewellery and… Misbin’s hat. Three hours later – after Misbin asked a mob of her friends to tag her business account, TrendingByAbby, in the comments – she was inundated with orders. “I was under the impression that I hadn’t seen the hat being worn because Beyoncé didn’t like it!” recalls Misbin down the line from Pennsylvania, six weeks on from the tour’s final concert in Kansas City. “I just imagined her saying, ‘I’m not wearing this.’” But Beyoncé did like the hat. And so did millions of fans who were desperate to emulate their idol’s style. Misbin’s sales soared from approximately two hats a week to 30. At the height of the tour, she would be working 12-to-15-hour days just to keep up with demand. Each night, she’d find tiny shards of glass in her hands after glueing thousands of individual mirror discs to dozens of hats. Misbin is just one of many Etsy sellers who earned small fortunes making unofficial merchandise for the Renaissance shows. Many of these small business owners spent the six-month duration of that tour at the singer’s whim – their day-to-day lives consumed by the various hues of silver that dominated the tour’s colour pallette – a nod to Beyoncé’s disco-themed album. But it’s been six weeks since the concerts came to an end and Beyoncé rode off into the darkness on Reneigh. The silver bubble has popped, leaving Misbin and her peers wondering: what now? Erin Fritts, the owner of North Carolina’s Everwind Creations whose holographic hand-fans also became a staple among the concert crowd, says she was at the “mercy of Beyoncé” during the tour. Between May and October, the singer would make specific demands of her fans – ones that Fritts, Misbin and other Etsy sellers had to be savvy about. For her birthday in September, for example, Beyoncé implored her devotees to dress like “shimmering human disco balls” – and so Fritts got to work. Firstly, she did research into what keywords were being searched on Etsy the most: “Renaissance”; “silver”; “hand-fan”. It made sense. After all, it was peak summertime and an arena full of boisterous fans was bound to get sweaty. Fritts also noticed that the main prop Beyoncé used in the tour routine for her hit song “Heated” was a sprawling hand-fan. The stars had aligned. During the course of the tour, Fritts saw orders for her fans shoot up from two a day to more than 30. At £26 each, there was a time when the fans were generating over £800 daily. “My Etsy sales just skyrocketed out of nowhere,” she says over the phone. In those peak months, Fritts pivoted from her day job in digital marketing to focus on her Etsy full-time. “I was working long hours, and sometimes my mum would help out.” She laughs, “I was at the mercy of Beyoncé. I had to listen to whatever dress codes she put on the internet because who knows what she’s going to tell her fans to wear next?” When the music stopped on 1 October, though, these Etsy sellers faced an unwelcome inevitable. “I was really worried about demand dropping off,” Fritts tells me. “I was like ‘No! Please add more tour days!’ I was definitely mourning the end of the tour. I miss just chatting with the Bey Hive.” Her orders fell back to three per day– five on a good day. “I often wonder… if she does go on that tour again – will she use hand-fans in songs and make it her thing again? It’s up in the air.” Anna Ferguson, the owner of the OneLoveOneAnna Etsy shop based in Atlanta, Georgia, has noticed a similar lull in the sales of her disco ball earrings in the aftermath of both the Renaissance tour and Taylor Swift’s similarly colossal Eras tour, which is currently on hiatus. In addition to online sales, Ferguson would regularly loiter in hotel lobbies near arenas to peddle her handmade jewellery to fans staying there. “In Atlanta, I walked around the hotel with a bag of my earrings and a sign and in five minutes I had made hundreds of dollars,” she says. The next weekend, Ferguson followed the tour to Nashville, where she made $2,000 in 24 hours. “The tours were really a game-changer for me in terms of sales. And I have just ridden on the crazy world tour coattails all of the way.” Now, Ferguson is trying to adapt to a post-tour world. “Sales trickle in, but it’s nothing like what I was seeing,” she says. “This weekend, I’m trading at a Tay-Gate party [unofficial concert parties run for Taylor Swift fans].” She is also holding out for the Renaissance tour movie, which releases on 1 December, as she hopes there will be another spike in Beyoncé-related purchases, like her disco ball earrings with Queen Bey’s face printed on them. “During the tour, I managed to accommodate everyone with their accessory emergencies – I just hope that happens again.” Misbin says that the tour’s end is bittersweet. “Business is not what it was,” she sighs. “I don’t have as many opportunities like that anymore, but I do feel really lucky to have had it in the first place.” At her peak, she was selling 30 hats a week. Now, if she sells 10, she considers it a success. The milliner has also noticed hundreds of dupes of her hat surfacing online with a cheaper price tag. “I’m lucky to still be working full-time but I’m noticing companies recreating it with varying quality,” she says. Misbin herself had been advised to start outsourcing to a factory when she was at her busiest, but she never wanted to compromise on the quality. “I wouldn’t feel right paying someone pennies to make what I make,” she tells me. ‘I can’t imagine someone getting paid less than me.” When Beyoncé’s Renaissance tour ended, ticket seller Live Nation said it made more than half a billion dollars ($579m) from 56 concerts performed to approximately 2.7 million fans. Some fans will have searched Amazon or fast-fashion sites to get their quick fix of silver, disco-inspired outfits, but many, hearteningly, turned to independent sellers. For now, Misbin says she is keeping her “finger on the pulse” for the next big thing. She hopes that with Christmas around the corner and the forthcoming Renaissance tour movie, her sales will soar again before the new year. “I don’t want to miss another thing. If I had closed down my store two years ago, then this would have never happened,” she says. “I’m not going to necessarily shut down if sales are slow – they’re pretty good now. I’m just trying to ride it out.” Read More Beyonce’s mom says her daughter is ‘really mean’ Met Gala officially announces its 2024 theme What does the 2024 Met Gala theme ‘Sleeping Beauties’ actually mean? Met Gala officially announces its 2024 theme What does the 2024 Met Gala theme ‘Sleeping Beauties’ actually mean? Why do people think Met Gala 2024 theme could be a dig at Kim Kardashian?

Morgan Frost scored twice, Cal Petersen made 35 saves and the Philadelphia Flyers defeated the Los Angeles Kings 4-2 on Saturday night

John Toshack signed a five-year contract to become the new manager of Wales on this day in 2004. Former Liverpool striker Toshack, then 55, took the helm for the second time 10 years after lasting just a single game in his first spell. He had been appointed on a part-time basis in 1994, combining his duties with his role as manager at Real Sociedad, but resigned to concentrate on his club responsibilities following a 3-1 defeat by Norway. The Football Association of Wales turned to a man who had won 40 caps for his country for a second time a decade later having drawn up a three-man shortlist which also included Dean Saunders and Philippe Troussier after Gerard Houllier had declined an interview. Toshack, who had been outspokenly critical of predecessor Mark Hughes in his role as a pundit, arrived with the Welsh having missed out on qualification for the Euro 2004 finals after a play-off defeat by Russia and with their World Cup qualification hopes hanging in the balance following a return of just two points from their opening four games of the campaign. He said at the time: “While it’s mathematically possible that we can qualify, we realise that this particular campaign is by no means easy. “But by the time the European Championship qualifiers come round in September 2006, we’ll have a pretty good idea what sort of side I’ve got. Hopefully by results and hard work, we’ll be able to achieve our objectives.” Toshack, who launched his coaching career as player-manager at Swansea and guided the club from the fourth to the first division before heading for Sporting Lisbon, Sociedad, Real Madrid, Deportivo La Coruna and Besiktas, went to work with his eyes wide open. Draws with Azerbaijan and Northern Ireland and defeats by England and Poland meant he inherited a difficult situation, and it was not improved by back-to-back defeats by Austria. Wales ultimately finished fifth in the group despite wins over Azerbaijan and Northern Ireland in their final two games. Toshack remained at the helm for almost six years, blooding a new generation of players as the likes of Robbie Savage, Gary Speed, Ryan Giggs, Jason Koumas and Simon Davies made way for youngsters Gareth Bale, Joe Ledley, Aaron Ramsey, Chris Gunter and Jack Collison. However, appearances at the finals of major tournaments continued to elude them and, after a 1-0 defeat by Montenegro in their opening Euro 2012 qualifier in Podgorica in September 2010, he left his post by mutual consent. Toshack departed having overseen 21 wins in 53 games during which he capped 43 new senior internationals and was succeeded three months later by Gary Speed. Read More Gareth Southgate: England have won over the world – now for our own fans It is hard to overtake Manchester City under Pep Guardiola – Mauricio Pochettino Pep Guardiola: Only small clubs worry about selling players to their rivals Rob Page: Harry Wilson has been one of Wales’ main men since Gareth Bale retired Kieran Trippier confronted by angry Newcastle fans after defeat at Bournemouth She’s a tough cookie – Jodie Burrage backed to bounce back from nightmare debut

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