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How Lionel Messi and Inter Miami broke America: From armed guards to Kardashians in the crowd
How Lionel Messi and Inter Miami broke America: From armed guards to Kardashians in the crowd
Lionel Messi is the only footballer whose shadow carries a gun. While he plays for Inter Miami, his bodyguard stalks the touchline: Yassine Cheuko is an ex-Navy Seal with a thick beard and a shaved head who treats his client like a president in a warzone, staring down giddy autograph-hunters and swatting away selfie-chasing children. During a recent match, a young pitch-invader in a Messi shirt made a dash towards his hero only to be walloped by Cheuko’s torso on arrival. Messi is like the sun: by all means enjoy his presence and bask in his glow, but by god do not look him in the eye – and if you touch him, you’re dead. It is just one of the more bizarre symptoms of Messi fever which has gripped Miami and Major League Soccer since his arrival in June. It began before he kicked a ball: Messi’s pink shirt outsold any sports jersey in history in its first 24 hours, generating $600m to surpass Cristiano Ronaldo’s return to Manchester United and Tom Brady’s move to the Tampa Bay Buccaneers. Miami’s Instagram account exploded from 1 million to 15 million followers, a bigger audience than every NFL team. Kim Kardashian bought tickets to his debut, while the list of special guests to watch him play at Los Angeles Galaxy was like Wimbledon’s Royal Box on steroids, featuring LeBron James, Selena Gomez, Owen Wilson, Gerard Butler, Leonardo DiCaprio and genuine royalty in Prince Harry, to name but a few. On the pitch Messi has been phenomenal, even at 36 years old and in the winter of his career: 11 goals and five assists in 11 games, and one trophy already. He has turned a terrible team into a good one, lifting Miami off the bottom of the table to be in with a chance of reaching US soccer’s Super Bowl equivalent, the MLS Cup, in December. He has brought with him from Barcelona two close allies: the left-back Jordi Alba, who built a career pretending to cross the ball only to cut back for Messi to score, and the great midfield conductor Sergio Busquets. It is a bit like a singer bringing along his sound and lighting technicians – not the full band but enough to put on a show. Perhaps his most memorable moment so far came in the final of the Leagues Cup against Nashville: as the ball bounced to Messi arriving on the edge of the box, the commentator let out a foreboding “uh oh” before he shuffled away from two defenders and curled the ball into the top corner. Major League Soccer is rightfully indulging in the moment. “The 🐐 plays here,” reads the Twitter bio these days. This is now an unprecedented window of opportunity: the US will host the Copa America in 2024, the Club World Cup in 2025, the men’s World Cup in 2026 and quite possibly the women’s World Cup in 2027 too. The football landscape is more competitive than ever amid the aggressive emergence of the Saudi Pro League and the greed of Europe’s superpowers, but if MLS cannot shed its image as a paid vacation for retirees and establish something serious now, it never will. That mission was part of Miami’s sales pitch to Messi. David Beckham and his fellow owners knew they couldn’t compete with the base salary being offered in Saudi Arabia, but they could offer other benefits which the Saudis couldn’t. They appealed to Messi’s family – he already owned a home in Miami, from where it is relatively easy to fly back to Argentina, and the Messis have enjoyed partying with the Beckhams behind the scenes. And they included huge commercial investments, like a share in sales of MLS broadcaster Apple, with whom Messi had an existing relationship, and a stake in Inter Miami which he can activate when he departs. Messi was convinced by the long-term opportunities for his brand and his legacy in North America. He was also wooed by some romantic history. Pele became a pioneer when he turned down offers across Europe to join the New York Cosmos in 1975. It had appealed to his ego to be the catalyst who made US soccer catch fire, and he was certainly that: the Cosmos played in front of 200 people before Pele, yet two years later they were filling the Giants Stadium with 77,000 converts. Beckham himself has had the greatest impact in America since Pele, and Messi is next in the dynasty. The problem for MLS is where to go next. Each new star since Beckham delivered another flurry of excitement – Thierry Henry, Kaka, Frank Lampard, Steven Gerrard, Zlatan Ibrahimovic, Wayne Rooney – but there is no footballing high greater than watching Messi, no bigger dopamine hit than seeing his feet shuffle into life and create magic. Messi is football hedonism, and when he goes he cannot simply be replaced by a bigger, shinier star. The come down will hurt. How do you sell yourself as a serious sporting product when one player is that much better than the rest? So MLS has a plan to harness the hype and turn it into something that will last. Last year the league ditched long-term broadcast partner ESPN and signed with Messi’s friends at Apple, in what represented the tech company’s biggest step yet into the sports arena. Apple committed to a 10-year contract worth $250m per year for the right to show MLS on its platforms, and more lucrative media deals will follow. Long-time MLS commissioner Don Garber wants to invest in youth development, better stadiums and infrastructure for the long-term success of American soccer. But the league’s immediate need is to acquire talent, and here the clubs are met with restrictions. The MLS adheres to a strict salary cap designed to stop clubs overspending. It can be dodged via the designated player rule – or Beckham Rule – which allows each team to pay three star players more than the salary cap, but unless restrictions loosen further it will be impossible for the biggest teams in the league to sign more elite talent. Miami have certainly filled their quota and are in no position to sign more ex-Barcelona stars until those rules change. All the while, the danger is that Messi makes football look so easy, he undermines the league’s integrity. The drop-off from European football or the World Cup to MLS is a void – not just physically and technically, but in its tactical sophistication and defensive organisation. The worst MLS teams, of which Miami were one before Messi, match the upper echelons of England’s League Two, according to the models of consultancy Twenty First Group. That’s like dropping Messi into Gillingham’s first XI: how do you sell yourself as a serious sporting product when one player is that much better than the rest? It will be a hard journey to raise standards across the board, but Messi does at least provide the best possible platform from which to grow. Most European football fans have been devotees for a long time, but now the gospel of Messi is spreading throughout the United States. New followers are flocking to see him in the flesh. So enjoy watching Messi, America. Seize the moment. Just don’t try to touch him. Read More Every Lionel Messi goal, assist and key moment for Inter Miami Mbappe and Haaland begin new Champions League rivarly after Messi-Ronaldo era When does Lionel Messi play next? Inter Miami schedule and fixtures Cristiano Ronaldo declares rivalry with Lionel Messi ‘is over’ Messi favourite for men’s Ballon d’Or with four Lionesses on women’s list It turned out wrong – Ole Gunnar Solskjaer on Cristiano Ronaldo’s Man Utd return
2023-09-20 21:59
Conor Benn fight announced as boxer returns after failed drug tests
Conor Benn fight announced as boxer returns after failed drug tests
Conor Benn will return to the ring this weekend, fighting for the first time since his failed drug tests in 2022. The Briton, 26, will box Rodolfo Orozco in Florida on Saturday, having been licensed by the state’s commission. The fight will take place at 154lbs, on the undercard of Richardson Hitchins vs Jose Zepeda in Orlando. Benn was due to fight compatriot Chris Eubank Jr in October 2022, but the bout collapsed after the revelation that Benn had failed two drug tests in the lead-up. Benn was subsequently stripped of his licence by the British Boxing Board of Control (BBBofC) and charged by UK Anti-Doping (Ukad), though the World Boxing Council cleared the unbeaten welterweight of any intentional wrongdoing. Later, the National Anti-Doping Panel lifted a provisional suspension on Benn, though the BBBofC and Ukad have appealed that move. Orozco, 24, will bring a professional record of 32-3-3 into the bout with Benn, having secured 24 of his wins via knockout. The Mexican has never been stopped. Meanwhile, Benn’s record stands at 21-0 (14 KOs). “I am undefeated in the ring, and in spirit,” Benn said in a Matchroom press release. “A return on Saturday is a step closer to redemption. After that, I’m putting the 147-160lbs divisions on notice. You are looking at a determined man with a deep desire to beat them all. “Warm-ups, I don’t treat them as warm-ups,” he added on Instagram. “I don’t go: ‘Oh, this is going to be an easy fight.’ They turn out to be your hardest ones, because of the mindset [but] I treat every fight as if it’s my world-title fight.” Meanwhile, Benn’s promoter Eddie Hearn said: “Conor Benn is back, and I’m looking forward to seeing him pick up where he left off. He’s ready to go straight in for a big fight now, but his trainer Tony Sims will be pleased to get him back sooner against a game opponent in Rodolfo Orozco. “Conor is looking unbelievable in the gym, and I cannot wait to see him back in the ring where he belongs.” Read More Desperation and danger: Joe Joyce revisits risky Zhilei Zhang clash Joyce vs Zhang 2 live stream: How to watch fight online and on TV this weekend Eddie Hearn: ‘Ask someone to name three people in boxing, they’ll say: Tyson Fury, Anthony Joshua, me’
2023-09-20 21:54
NFL Week 3 Predictions and Picks Against the Spread: Six Best Bets
NFL Week 3 Predictions and Picks Against the Spread: Six Best Bets
Week 3 NFL picks and predictions.
2023-09-20 21:53
Big trade deadline addition causing concern going into the postseason
Big trade deadline addition causing concern going into the postseason
At the trade deadline, the Philadelphia Phillies made the huge acquisition of Michael Lorenzen. It looked like one of the best trades at the deadline but has turned into a complete failure.
2023-09-20 21:21
Who owns Litmus Music? Katy Perry sells music catalog for $225 million
Who owns Litmus Music? Katy Perry sells music catalog for $225 million
'Katy Perry is a creative visionary who has made a major impact across music, TV, film, and philanthropy,' said Dan McCarroll, co-founder of Litmus
2023-09-20 21:20
Tottenham's Ivan Perisic suffers ACL injury in training
Tottenham's Ivan Perisic suffers ACL injury in training
Tottenham says wing-back Ivan Perisic has suffered an ACL injury to his right knee
2023-09-20 20:58
Premier League rumors: Kane to Spurs, Gnabry to United, Bynoe-Gittens to Arsenal
Premier League rumors: Kane to Spurs, Gnabry to United, Bynoe-Gittens to Arsenal
Today's Premier League rumors include Harry Kane linked with a return to Tottenham Hotspur, Serge Gnabry as a target for Manchester United and Arsenal interested in Jamie Bynoe-Gittens.
2023-09-20 20:53
'Bewitched' Cast Then and Now: Stars of 'magical' sitcom left lasting legacy
'Bewitched' Cast Then and Now: Stars of 'magical' sitcom left lasting legacy
'Bewitched' aired from 1964 to 1972 but continues to captivate audiences in reruns
2023-09-20 20:51
How tall is David Harbour? Actor was dwarfed by 'Extraction' co-star Chris Hemsworth despite formidable stature
How tall is David Harbour? Actor was dwarfed by 'Extraction' co-star Chris Hemsworth despite formidable stature
David Harbour has earned critical acclaim for his stage performances, establishing himself as a versatile and intense actor
2023-09-20 20:50
UK set to backtrack on net zero policies
UK set to backtrack on net zero policies
The UK looked set to backtrack Wednesday on policies aimed at achieving net zero emissions by 2050 with Prime Minister Rishi Sunak expected to water down...
2023-09-20 20:47
10 outstanding actors who haven’t won an Oscar
10 outstanding actors who haven’t won an Oscar
Certain movies shockingly haven't bagged Oscars for their lead stars, like Johnny Depp as Jack Sparrow in 'Pirates of the Caribbean'
2023-09-20 20:46
India asks citizens to be careful if traveling to Canada as rift widens over Sikh leader’s death
India asks citizens to be careful if traveling to Canada as rift widens over Sikh leader’s death
India has advised its citizens to be careful when traveling to Canada as a rift between the two nations widens further in the wake of Ottawa’s allegations that India may have been involved in the killing of a Sikh separatist leader in suburban Vancouver
2023-09-20 20:25
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