List of All Articles with Tag 'list'

People aren't best pleased with Elon Musk after he changed the Twitter logo to 'X'. On Sunday, the billionaire said he was looking to change Twitter's logo, tweeting: "And soon we shall bid adieu to the Twitter brand and, gradually, all the birds." In doing so, he unleashed a wave of criticism, with marketing professor Jean-Pierre Dube telling the BBC he thought it was a joke, asking why anyone would "throw away" such a recognised brand as Twitter's. Musk is extending the rebrand though, with plans to change the office sign. If the rebrand flops, Musk won't be the first to make a mistake. Sign up to our free Indy100 weekly newsletter Indeed, here are some other rebrands that failed to capture the public. 1. Royal Mail In 2001, UK postal operator Royal Mail decided to change its name to Consignia to stop it being associated solely with sending and receiving parcels. The introduction of the new name alone cost £1.5 million but it went down very badly. After around a year, the company reverted to its original name. The re-rebranding to Royal Mail reportedly cost the company a further £1 million. 2. Mastercard In 2016 Mastercard changed its logo and people weren't keen. So much so that Mastercard later decided to only use this new logo on corporate worldwide communications, and opted to keep their existing brand image. 3. Gap In 2010, the American clothing retailer Gap changed its logo, causing an immediate social media backlash. This backlash was so intense that Gap reverted to its original logo within just one week. 4. Weight Watchers In 2019 Weight Watchers renamed itself Wellness and Wellbeing to be more body positive. The new rebrand didn’t go well, drastically impacting the company’s bottom line, with a stock market earnings of less than half. Following the change, they reported a loss of 600,000 members. 5. Hershey's In 2009, the sweet chocolate confections company Hershey’s decided to rebrand. Sadly, their new logo looked like a smoking poo so make of that what you will. 6. Leeds United In 2018 Leeds United changed its logo and it was so unpopular over 77,000 people signed a petition to boycott the rebrand, causing a PR nightmare. Call us conservative, but maybe there is a case for keeping things as they are after all... Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

Amie Adamson was an avid hiker, and died "doing what she loved" on a Montana trail, her mother says.

National Park rules go beyond the general Leave No Trace guidelines. These surprising cover everything from wildlife to waste.

Before listing your Beanie Babies on eBay, it helps to know if they're actually valuable. An antiques appraiser shared her tips for making the most money from your collection.

Here are a few charming, cute, and kooky kudos from the days of yore.

The NFL is a league of stats and accomplishments. Some years, the stats are so great they break long-standing records. What records could break in 2023?Every year, we watch players and teams come close to records we never thought possible. Tom Brady was constantly breaking records, but he is all...

QUEBEC CITY--(BUSINESS WIRE)--Jul 24, 2023--

With Jose Trevino out for the season, here are 3 catchers who should be on the New York Yankees' radar moving toward the trade deadline.It's been a pretty rough season for the New York Yankees, which surely isn't causing much crying for fans of other teams. The are above .500, at ...

Though he usually exhibits an uber-masculine demeanor, Joe Rogan has never been reluctant to show his emotions on his podcast

McDonald's UK and Ireland chief executive says he commends Ciara Mangan's bravery in speaking out.

(Reuters) -A Russian war reporter was killed and three were wounded in Ukraine on Saturday in what the defence ministry

The final step in your grooming routine, a spritz of cologne means you’re styled, smelling fine and ready to head out the door. And if you’re looking for a fresh scent you’re in luck, because this season there’s a wave of fragrance launches perfect for complementing summer outfits. Here’s our pick of the best new colognes for summer… 1. Barbour Coastal For Him Eau De Parfum, £76 for 100ml, The Fragrance Shop Inspired by the craggy clifftops of the British coastline, this cologne opens like a blast of sea air, with lingering citrus and spice notes giving it a summery lightness. 2. Molton Brown Wild Mint & Lavandin Eau de Parfum, £120 for 100ml (available August 30) Evoking a dawn stroll through a misty forest in Provence, this unisex scent brings together mint, basil, lavandin (the more potent cousin of lavender) and nutmeg to create a heavenly herbaceous blend. 3. Montblanc Explorer Platinum Eau de Parfum, £79 for 100ml, The Perfume Shop The latest addition to the Montblanc fragrance family, Explorer Platinum takes the original woody scent to icy new heights, with cedarwood, violet leaf and amber notes lending an air of alpine sophistication. 4. L’Occitane Verbena Carrot Flower Eau de Toilette, £56 for 100ml Fans of L’Occitane’s bestselling Verbena shower gel will love this new juice, a sensationally citrusy melange that dries down to reveal a green, woody heart. 5. Prada Luna Rossa Ocean Eau de Toilette, £85 for 100ml, The Perfume Shop A manly, marine-inspired cologne, Luna Rossa Ocean swells with zesty bergamot and vetiver, balanced out with tonka bean, resulting in an alluring aquatic fusion. 6. Viktor & Rolf Spicebomb Infrared Eau de Toilette, currently £68 for 90ml (was £85), Boots For the man who wants to stand out with his seasonal scent, Spicebomb Infrared is the obvious choice. An intoxicating explosion of saffron, red pepper, cinnamon and tobacco, the rich, long-lasting juice is made for summer nights. 7. Valentino Born In Roma Uomo Intense For Him Eau de Parfum, £96 for 100ml, The Perfume Shop Make like Ryan Gosling in the long-awaited Barbie movie and unleash your ‘Kenergy’ with this fuchsia-tinged fragrance. Born in Roma Uomo Intense takes the original scent in an oriental direction, adding nutmeg, amber and lavandin, inspired by balmy nights in the iconic Italian city. 8. Courreges Seconde Peau Eau De Parfum, £115 for 100ml, The Fragrance Shop Part of a six-piece collection from Courreges, Seconde Peau (meaning ‘second skin’) is inspired by the French fashion brand’s signature knits. The subtle yet sexy eau de parfum combines notes of pine, tea leaf and vetiver to create a delicately woody composition. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Barbie’s here: 7 other fashionable films to watch The qualities to teach your kids that are more important than exam results 6 hacks for handling the heatwave at a festival