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As the biggest YouTuber out there, MrBeast is known for his eye-catching thumbnails. However, he recently noted one change that is causing even more people to view his videos. The 25-year-old - whose real name is Jimmy Donaldson - has over 181m subscribers and so knows what causes viewers to click on his latest piece of elaborate content. Often, MrBeast - like many other YouTubers - can be seen pulling a shocked face to attract and intrigue viewers to watch in his thumbnail images. But after testing out different versions for his videos, he shared how the classic pose isn't as effective as he thought, explaining that thumbnails with his mouth shut do better. “I closed my mouth on all my thumbnails and the watch time went up on every video lol,” MrBeast said on Twitter/X. “My mouth is now closed in all my thumbnails but the war has just begun. We must not rest until mouths are closed in everyone’s thumbnails." In the tweet, he shared a screenshot of the different combinations where YouTube declared the thumbnails of him flashing a smile were a "winner," compared to the traditional shocked face. "Now all YouTubers will shut their mouths," one user jokingly tweeted, to which the MrBeast replied: "Thank god." When someone asked the YouTuber if the shocked face thumbnail era was over, he answered: "Seems like it, here’s more results. Now that I can actually A/B test thumbnails I don’t have to guess and I just test and see what people want." The YouTuber admitted: "My mouth would have closed years ago if I had this tool." Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

SUNNYVALE, Calif.--(BUSINESS WIRE)--Sep 7, 2023--

The devastating verdict voters deliver on President Joe Biden in a new CNN poll is especially stark ahead of the most unprecedented election in modern times.

Danelo Cavalcante fled from Chester County Prison in West Chester at around 8.45 am on Thursday, August 31

The UK’s data protection regulator is to review period and fertility tracking apps over concerns around the data security of such platforms. The Information Commissioner’s Office (ICO) said the review was in response to figures it had obtained from its own research, which found that more than half of women using these apps had concerns over how their data was being used. The data protection watchdog’s research showed a third of women have used apps to track their periods or fertility, and more than half of those who have used an app believed they had noticed an increase in baby or fertility-related adverts since signing up, with 17% said they had found this distressing. The ICO said its poll showed concerns around data use and how secure their data was were named as bigger fears among women than the cost of these apps or ease of use. We want to make sure women can use these services with confidence, so we’re calling for people to share their experiences Emily Keaney, ICO The regulator is now urging users to come forward and report their own experiences using tracking apps as part of a call for evidence. It said it had also contacted companies who provide period and fertility tracking apps to find out how they are processing users’ personal information. The ICO said the focus of its work would be to identify if there was the potential for harm and negative impact on users. “These statistics suggest data security is a significant concern for women when it comes to choosing an app to track their periods or plan or prevent pregnancy,” Emily Keaney, ICO deputy commissioner of regulatory policy, said. “That’s not surprising, given the incredibly sensitive and personal information involved. “We want to make sure women can use these services with confidence, so we’re calling for people to share their experiences. “This will help us understand whether there are areas that need improvement – from how easy it is to navigate privacy policies to whether people have experienced upsetting and unexpected targeted advertising. “We also know some users feel these apps bring many benefits and we’d like to hear about these too. “As with all health apps, we would expect organisations to safeguard their users’ privacy and have transparent policies in place. “This review is intended to establish both the good and bad of how the apps are working currently. “Once we have more information, we will explore next steps, but we will not hesitate to take regulatory action to protect the public if necessary.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Russian cyber-attacks ‘relentless’ as threat of WW3 grows, expert warns Warner Music sign first digital character Noonoouri and release debut single Met should thoroughly investigate cyber security practices, say experts

Gabon’s junta says the country’s ousted President Ali Bongo Ondimba, who has been under house arrest since he was deposed last week, is now free and can travel on a medical trip

Democrat Carl Marlinga will again seek a House seat in Michigan's 10th District after losing by half a percentage point to Republican John James last year

A resurfaced clip of Sophie Turner admitting she struggled to 'lock down' her 'social butterfly' husband Joe Jonas during Covid has gone viral, after reports suggested the reason for their divorce was the Game of Thrones star's 'party lifestyle'. "I'm an introvert, I'm a home body, if I could stay at home all day I would", she says in the video. The pair share two children and have since put out a statement insisting their separation was 'amicable'. Sign up to our free Indy100 weekly newsletter

By Julie Zhu and Kevin Yao HONG KONG/BEIJING China has in recent weeks widened existing curbs on the

BOCA RATON, Fla.--(BUSINESS WIRE)--Sep 7, 2023--

Elon Musk's crusade to demonize the Anti-Defamation League is showing no signs of ending.

Rescuers are searching for the couple after torrential rains swept away their holiday home.