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A man known for flying 4,000 miles to track down a thief who stole his AirPods is at it again – and this time, he’s baring all. With artificial intelligence technology on the rise, former Apprentice contestant, Lewis Ellis, is on a mission to find out if robots are going to come for our jobs. In a bizarre experiment, the 32-year-old, who is no stranger to unusual projects – having previously auctioned off his bum cheek for the highest bidder to choose a tattoo – he used ChatGPT to re-create an image for a billboard. And the result is hilarious. The giant billboard, featured at Victoria Warehouse in Lewis' hometown of Manchester, shows the entrepreneur stark naked – as a mermaid. Sign up to our free Indy100 weekly newsletter He used the famous Burt Reynolds Cosmo centre-fold for the main image and asked ChatGPT to “create the content”. ”Whatever it creates, that goes live,” Lewis says in a YouTube video. “I’m not sure if it’s is a good idea, I’m not sure if it’s going to be a complete waste of time but I guess we’ll find out.” Measuring in at 17.6m x 17.4 billboard, it is believed to be the second largest in Europe – however Lewis believes it is the “world’s largest AI-generated billboard. The Apprentice star photoshops his face and tattoos onto the nude Reynolds. The billboard went live at 9am on Wednesday (21 June) and… it’s definitely interesting. Lewis said: ”I was silly to assume that AI would pull it together for me – I won’t really have to do much. ”Turns out it's way harder than I thought. ”And it looks so bad.” The sorry-looking AI generated advert morphed the image of Lewis and Burt Reynolds into the sea creature. In the background, there is a cartoon drawing of a lighthouse and beach. The sign reads: “Feast your eyes on this tragic masterpiece. ”The world’s largest AI-generated billboard. ”AI is going to take over the world. ”That may be true… but it’s not going to be today.” The billboard ad is a recreation of his company, Hussel Marketing’s previous marketing campaign. Lewis took his inspiration for the experiment from the likes of McDonald's, Burger King and Subway, with the brands using ChatGPT for recent ads. To make it even harder, he gave himself just 24 hours to complete the challenge. The entrepreneur certainly isn’t shy in pushing the boundaries of what is possible and using technology to do so. In the past, he has shelled out £2,300 on flights, accommodation and food to fly 4,000 miles to track down his headphones, saying his mum describes him as “mental”. He told Jam Press: “We had no real plan but just hoped to find them again. “The fact you can track tiny headphones around the world is unbelievable. “I didn’t really expect to get them back and I joked that flying to Doha to get them is the pettiest thing I’ve ever done. “But it’s just great that we managed to find them – and now I don’t need to buy a new pair!” What does the marketing guru have up his sleeve next? It’s anyone’s guess. But one thing is certain – AI bots aren’t going to take over his job just yet. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

A little more than a week after contract talks between UPS and the union representing 340,000 of its workers broke down, UPS said it will begin training many of its non-union employees in the U.S. to step in should there be a strike, which the union has vowed to do if no agreement is reached by the end of this month

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Marcus Rashford is close to signing a new five-year contract with Manchester United to keep him at Old Trafford until he is 30. The England international is yet to put pen to paper but a deal has been agreed after months of talks between the forward and United. Rashford, who only has a year left on his current contract, could otherwise have left on a free transfer in 2024 but manager Erik ten Hag has long been confident the Mancunian would commit his future to the club. The 25-year-old won the Sir Matt Busby Player of the Year award after scoring a career-best total of 30 goals last season as he flourished under Ten Hag. He scored in United’s Carabao Cup final win over Newcastle and struck in nine consecutive games at Old Trafford, equalling a club record set by the Busby Babe Dennis Viollet. Rashford, who had scored just five times in a troubled 2021-22, struck twice on his debut as an 18-year-old in 2016 and has gone on to get 123 goals in 359 games for his only club. He is currently the 18th highest scorer in United’s history, three goals behind his former manager Ole Gunnar Solskjaer, and his new deal offers him the chance to join the four players who have found the net 200 times for them. Ten Hag is trying to buy a forward this summer to relieve the burden on Rashford, with Atalanta’s Rasmus Hojlund the likeliest candidate. Midfielder Mason Mount has already joined with goalkeeper Andre Onana set to become their second signing. Read More Manchester United on the brink of Andre Onana signing The stumbling block in Manchester United’s pursuit of Sofyan Amrabat Mason Mount echoes iconic Manchester United No 7 in energetic debut