Rumble, a streaming platform created to ‘protect free and open internet’ in response to cancel culture, has grown exponentially in recent months, signing exclusive deals with creators and streamers such as Russell Brand and Andrew Tate.
It's most recent deal to be reached is with Kai Cenat and IShowSpeed. The pair signed to Rumble to produce a handful of exclusive livestreams a month.
Whilst the pair will still stream on YouTube and Twitch, the signing with Rumble comes after both streamers have faced numerous bans from YouTube and Twitch for content violations.
Speed is currently facing a permanent ban on Twitch for ‘spam or deceptive practices’, despite Cenat trying to negotiate with Twitch to unban him. Cenat, who himself has faced bans from both Twitch and YouTube, has threatened to leave Twitch permanently if faced with another ban.
The first exclusive live stream show will premiere on May 26, named The Kai ‘n Speed Show. The creators say they’re grateful to have full creative control on this new platform.
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Cenat is the fourth most subscribed Twitch streamer, with 5.2 million followers. Speed boasts 16 million subscribers on YouTube. The pair recently collaborated on a song together titled Dogs.
The exclusive show follows a string of deals made between Rumble and creators.
In September 2022, Rumble announced an exclusive show with Russell Brand after Brand claimed he was being ‘censored’ on YouTube for spreading Covid misinformation.
During the announcement, Rumble CEO Chris Pavlovski told users “Russell is known for his unfiltered opinions, and we are proud to serve as the technology platform where he can grow his audience.”
Similarly, in late 2022, Rumble signed a $9 million deal with Andrew Tate after he was banned on both TikTok and YouTube.
As a result of this long line of deals with controversial creators, Rumble has subsequently been associated for being a place for outspoken creators to flock to when they get banned from mainstream platforms.
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