ADELAIDE, Australia--(BUSINESS WIRE)--Oct 1, 2023--
Weber-Stephen Products LLC, the global leader in outdoor cooking, technology, and products, unveiled today its all-new Weber Q range of gas barbecues. Featuring high-performance innovation, durable construction, and consumer-led design, every millimetre of the reimagined Weber Q barbecue is thoughtfully engineered to help people across Australia and New Zealand do even more at the barbecue with ease.
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Weber introduces the all-new Weber® Q™ range of gas barbecues. (Photo: Business Wire)
“Millions of Australians and New Zealanders love their Weber Q, so redesigning a product that has become an icon and created a whole new barbecue category was no easy task and needed to be approached with great care,” said Mike McDonald, Managing Director, Weber Asia-Pacific. “We knew if we talked with, and listened to, our Weber Q owners and prospective owners, we could preserve what they love about the Weber Q barbecue and engineer a better experience by solving for their modern lifestyle needs.”
“The result is a meticulously reimagined Weber Q product range that celebrates all Australians and New Zealanders want to do at the barbecue -- more than they ever thought was possible -- and makes cooking outdoors more enjoyable. We can’t wait to see and hear about the delicious meals and amazing memories our new Weber Q range will help to create in backyards and on balconies, beaches, and campgrounds,” added McDonald.
To develop the all-new Weber Q range, Company product designers and engineers reconceived the outdoor cooking experience with insights from hundreds of consumers and retail partners across the two countries. The game plan was clear: the next Weber Q barbecue needed to provide more room to cook different foods, a broader temperature range to unlock additional cooking methods, overall greater control throughout a cook, an improved approach to cleaning, and effortless ways to move, transport, and store the barbecue.
The outcome of this work is an all-new Weber Q range created by Australians and New Zealanders for Australians and New Zealanders. Comprised of nine models within two key ranges – Weber Q and Weber Q Premium - the new line delivers the following benefits compared to previous generations of the Weber Q barbecue:
- An expanded temperaturerange that supports a variety of cooking methods, including barbecuing, baking, roasting, searing, and new low and slow cooking (on selected models), extending menu possibilities to include a wider range of ingredients, meals, and cuisines. High-efficiency, angled-port burners enable this broad temperature range, maximising gas efficiency without compromising cooking performance and delicious results.
- Easy-to-see and access front-facing control dials provide quick and simple temperature adjustments while barbecuing. Intuitive numeric markings to help make cooking setup and control easy.
- A front-facing grease tray makes accessing and changing drip pans effortless, meaning less time cleaning and more time for food, fun, friends, and family.
- A redesigned lid significantly increases cooking capacity for big roasts or large desserts and more overall space for larger meals often needed for entertaining. The lid also features multi-dimensional venting, which helps to ensure consistent, even heat throughout a cook, regardless of wind speed or direction.
- Compatibility with the Company’s proprietary Weber Connect ® technology with specific locations for the Weber Connect Smart Barbecue Hub and the ambient probe. This technology provides step-by-step barbecuing assistance and notifications on smart devices to achieve perfectly cooked food every time. With the Weber Connect App, owners stay connected to what’s cooking in their Weber Q barbecue while taking care of guests, watching the game, or enjoying a drink.
- High-performance upgrades within the Weber Q line offer outdoor cooks even more versatility:
- A new Q+™ model, available in the Weber Q and the Weber Q Premium ranges, features the Plus Burner, which extends the temperate range available within the barbecue, helping cooks delight guests with the rich, savoury flavors from high-heat searing temperatures to the smokey, fall-off-the-bone tastes of low and slow cooking.
- On Weber Q Premium models, the convenient electronic ignition quickly and easily fires up the barbecue, and the lid thermometer allows cooks to easily monitor the internal temperature of their Weber Q barbecue at a glance.
The Weber Q barbecue also features a painted cast aluminum lid and cook box for superior durability and long-term corrosion resistance.
Additionally, Weber engineers created a collection of accessories that broaden what outdoor cooks can do on this unique barbecue, from a full hotplate to a sleek and functional premium cart with an under-barbecue cabinet design and modern storage features to grill grate hooks for storing the barbecue’s porcelain-enamel cast iron cooking grates after cooking or cleaning.
The all-new Weber Q range is available now on weber.com, in Weber Stores, and from retail partners across Australia and New Zealand. Outdoor cooks can select from nine models and several colours, including Flame Red, Midnight Black, Charcoal Grey, or Smoke Grey (available colours vary by model). Weber Q barbecues start from $369.00 (AUS) / $449.00 (NZ). And a five-year limited warranty backs each barbecue.
ABOUT THE WEBER Q
The Weber Q barbecue, first introduced in Australia in 2003 and later in New Zealand, created a new category of compact gas barbecues and reset the performance standards of an affordable gas barbecue. Over the past 20 years, the Weber Q barbecue has become an iconic and instantly recognisable, market-leading product and a staple of life and cooking outdoors across these two countries.
ABOUTWEBER-STEPHEN PRODUCTS LLC
Weber, headquartered in Palatine, Ill., is the world’s leading barbecue brand. The Company’s founder George Stephen, Sr., established the outdoor cooking category when he invented the original kettle charcoal barbecue more than 70 years ago. Weber offers a comprehensive, innovative product portfolio, including charcoal, gas, pellet, and electric barbecues, smokers, griddles, and accessories designed to help outdoor cooks create amazing memories and delicious food. Weber offers its barbecues, accessories, services, and experiences to a passionate community of millions across 78 countries.
Weber ®, Q ®, and Weber Connect ® are U.S. registered trademarks owned by Weber-Stephen Products LLC. Q+™ is also a trademark of Weber-Stephen Products LLC.
View source version on businesswire.com:https://www.businesswire.com/news/home/20231001798346/en/
CONTACT: Nicole Parker:nparker@weber.com
Kristina Peterson-Lohman:media@weber.com
KEYWORD: AUSTRALIA/OCEANIA NEW ZEALAND AUSTRALIA
INDUSTRY KEYWORD: APPS/APPLICATIONS TECHNOLOGY SPORTS OTHER RETAIL SPECIALTY HOME GOODS FOOD/BEVERAGE RETAIL OUTDOORS FOOD TECH
SOURCE: Weber
Copyright Business Wire 2023.
PUB: 10/01/2023 04:30 PM/DISC: 10/01/2023 04:30 PM
http://www.businesswire.com/news/home/20231001798346/en
