Like Walmart and Best Buy, Amazon’s e-commerce site thrives on Black Friday, with tons of discounts across every product category. But Amazon outstrips its competitors with its ability to push out sales on its own brands. From Echo devices to Kindles to Fire TV sticks, and a whole smorgasbord of smart home devices, Amazon has dropped some meaty Black Friday discounts on its own products. Doing so benefits Amazon, of course: The hope is that you fall in love with its brands and remain in their respective ecosystems. That’s not necessarily a bad thing for shoppers looking for the lowest prices on devices they need. Some of those deals are still available today.
Best Amazon Device Black Friday Deals: Home Security
Amazon’s suite of devices has grown massively over the years, so we’ve compiled a list of Black Friday's best deals, starting with a nifty bundle: the company's Ring Video Doorbell Pro 2 with Ring Floodlight Cam Wired.
Ring Video Doorbell Pro 2 with Ring Floodlight Cam Wired
Quality home security combo $249.99 at Amazon$399.99 Save $150.00 See It
This combo is a great home-security starter package, and you can always add more compatible products to the Ring ecosystem as your needs grow. The Ring Video Doorbell Pro 2, wired so you don’t have to worry about changing batteries, has head-to-toe HD+ video and 3D motion detection. Set up the Ring Floodlight Cam (also wired) by your garage, along your home's side passage, or in the backyard for added security and peace of mind.
When you jump on this Black Friday deal, you save $150: Normally $399.99, the bundle is now $249.99. Our editors tested and reviewed the Ring Video Doorbell Pro 2, and came away impressed with its sharp video, aerial bird’s-eye view, and color night vision.
More Amazon home security devices on sale this Black Friday:
Ring Battery Doorbell Plus for $119.99 (Was $179.99)
Ring Video Doorbell for $54.99 (Was $99.99)
Ring Floodlight Cam Wired Pro for $199.99 (Was $249.99)
Ring Video Doorbell (Venetian Bronze) bundle with Echo Show 5 for $64.99 (Was $189.99)
Blink Video Doorbell + Sync Module 2 for $47.49 (Was $94.98)
Blink Outdoor 4 – 3 Camera System for $134.99 (Was $269.99)
Blink Wired Floodlight Camera for $49.99 (Was $94.99)
Best Amazon Device Black Friday Deals: Fire TVs
Amazon Fire TV Cube
Hands-free streaming, Wi-Fi 6E, and 4K Ultra HD $109.99 at Amazon$139.99 Save $30.00 See It
Turn any TV into a smart TV with an Amazon Fire TV Cube. The device allows you to stream all of your TV services including Netflix, Disney+, YouTube, and of course, Prime Video. The picture quality is 4K, and you get support for Dolby Vision, HDR, and Dolby Atmos audio. In the box comes a remote with a built-in mic so you can speak which movie or program you want to stream.
When our editors tested and reviewed the Fire TV Cube, they were impressed with its fast performance, the responsiveness of the Alexa voice assistant, and that the Cube supports Wi-Fi 6E. Normally $139.99, this streaming device is on sale for $109.99.
More Amazon Fire TV devices on sale this Black Friday:
Amazon Fire TV Stick 4K Max for $39.99 (Was $59.99)
Amazon Fire TV Stick 4K for $24.99 (Was $49.99)
Amazon Fire TV Stick for $19.99 (Was $39.99)
Amazon Fire TV 65" Omni QLED Series 4K UHD smart TV for $589.99 (Was $799.99)
Amazon Fire TV 75" Omni QLED Series 4K UHD smart TV for $879.99 (Was $1099.99)
Amazon Fire TV Soundbar for $99.99 (Was $119.99)
Best Amazon Device Black Friday Deals: Echo Devices
Echo Show 5 (3rd Gen, 2023 release)
Smart display with more bass and clearer sound $39.99 at Amazon$89.99 Save $50.00 See It
The Amazon Echo has completely changed the expectations around the smart home hub experience, with its intelligent Alexa voice assistant and powerful speakers. Amazon took it a big step further with the Echo Show, bringing HD screens into the mix. Now, the company offers many versions of the Echo Show, mostly based on screen size. In terms of the best Black Friday deal, you can get the latest (third-generation) Echo Show 5 for just $39.99. That’s more than 50% off the original price of $89.99.
When our editors tested and reviewed the Echo Show 5, they were impressed with its ability to project loud volume for the compact size, and the value that it delivers even at full price.
More Echo devices on sale this Black Friday:
Echo Show 10 (3rd Gen) for $159.99 (Was $249.99)
Echo Show 8 (3rd Gen, 2023 release) for $104.99 (Was $149.99)
Echo Show 15 (Full HD 15.6-inch smart display) for $184.99 (Was $279.99)
Echo (4th Gen) for $54.99 (Was $99.99)
Echo Studio for $154.99 (Was $199.99)
Best Amazon Device Black Friday Deals: Kindles and Fire Tablets
Kindle Oasis
7-inch display and 8GB of digital storage capacity $179.99 at Amazon$249.99 Save $70.00 See It
Amazon has taken over the e-reader game with Kindle’s dominance in the space. While it may seem like not much has changed in the design over the years, meaningful upgrades will stand out to keen Kindle fans. The Kindle Oasis, for one, is equipped with an adjustable warm light to shift the screen's shading from white to amber. Also, it's waterproof for safe reading by the pool or beach, and it reads more like real paper with the latest E Ink technology. Those are just some of the features our editors were impressed with when they tested and reviewed the Kindle Oasis. This 7-inch Kindle Oasis is on a Black Friday special for $179.99, down from $249.99.
More Kindles and tablets on sale this Black Friday:
Kindle (lightest and most compact model) for $79.99 (Was $99.99)
Amazon Kindle Scribe (32GB) all-in-one Kindle and digital notebook for $279.99 (Was $389.99)
Amazon Fire HD 10 tablet (2023 release) for $79.99 (Was $139.99)
Amazon Fire HD 10 Kids Pro tablet (2023 release) for $124.99 (Was $189.99)
- Apple AirPods Pro 2nd Gen With MagSafe USB-C Charging Case for $189.99 (List Price $249)
- Apple iPad 10.2" 64GB Wi-Fi Tablet (2021 Release) for $329.00
- Apple MacBook Air M1 13” Laptop for $749.00 (List Price $999)
- Apple Watch Series 9 Smartwatch [GPS, 41mm] for $329.99 (List Price $399)
- Dell Inspiron 16 5630 Intel i5 512GB SSD 8GB RAM 16" Laptop for $549.99 (List Price $849.99)
- Gigabyte G5 Intel i5 RTX 4060 512GB SSD 15.6" Laptop for $799.99 (List Price $999.99)
- Eero 6+ Dual-Band Mesh Wi-Fi 6 System (3-Pack) for $194.99 (List Price $299.99)
- Shark AV1010AE IQ Robot Vacuum With XL Self-Empty Base for $249.99 (List Price $379.99)
- Roborock Q7 Max+ Self-Emptying Robot Vacuum for $499.99 (List Price $869.99)
- iRobot Roomba Combo j5 Self-Empty Robot Vacuum and Mop for $499.00 (List Price $799.99)
- Samsung Galaxy Tab S6 Lite 64GB 10.4" Tablet for $199.00 (List Price $349.99)
- HP Omen 40L Ryzen 5 RTX 4060 Ti 1TB SSD 16GB RAM Desktop for $999.99 (List Price $1,299.99)
- Bose QuietComfort Noise Cancelling True Wireless Earbuds II for $199.00 (List Price $279)
*Deals are selected by our commerce team
What Black Friday Deals Should You Be Tracking?