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There’s a new American football superstar with hundreds of thousands of followers and a host of celebrity pals. His name is Madden San Miguel, but everyone knows him as 'Baby Gronk', and the really remarkable thing is that he’s only 10 years old. He’s gaining a reputation as one of the most impressive youth football players around and he’s been pictured with the likes of Mark Wahlberg, Olivia Dunne and Shaquille O'Neal. Sign up to our free Indy100 weekly newsletter But who is he? This is everything you need to know about Baby Gronk. His name is inspired by NFL star Rob Gronkowski, who played tight end for the New England Patriots and the Tampa Bay Buccaneers before his retirement in 2021. His fans are regularly treated to videos of him training and playing football, putting in impressive appearances for a player so young. He’s also already visited close to 20 college football programs. Things stepped up a gear for the sporting prodigy in March when he posed for a picture with gymnast and influencer Dunne. @theqbplug Baby Gronk is TAKING OVER the Sports World ? His dad, Jake San Miguel, spoke to The Athletic and said that his aim – aside from getting him to the NFL – was to grow his son’s profile so that he could set him up for life by making him a millionaire by the time he leaves high school. “I don’t think my son is a God or better than all these other kids out there. His goal is to go to the NFL. But the NFL is rare,” he said. “So my goal is to build him a platform and a following where he is making money now and it’s going into a savings account.” @theqbplug This 10-Year-Old is RICHER than you! “That way he can live a good life without struggle or worry. It’s the insurance behind sports. You don’t have to go pro anymore. Like Livvy Dunne, she’s set for life already because of the internet.” How has Baby Gronk managed to be pictured with so many high-profile celebs and influencers? Well, it turns out his dad is a marketing man with plenty of contacts. "I do marketing," the dad said. "On that end, I can't give too much because I wouldn't want to give away what I do. It's a brand. It's a movement. I do all of that. I manage everything. "I know a lot of people. I have friends who played in the NFL. I have friends who coach in the Power 5. Former teammates from my high school team. I know people who run social medias for a lot companies." Some have raised concerns about the way Baby Gronk’s dad has been handling the new found fame. One video shows the 10-year-old appearing on the Bring The Juice Podcast, with his dad stopping the interview in order to feed answers to his son. Sam Miguel Jr. was asked whether he’d take social media star Dunne to prom, and he was prompted by his dad: 'You gotta say "I already DM'd her, and asked her, and she said yes."' The social media charge is clearly being led by San Miguel Sr. Golf influencer Paige Spirinac has also called him out after he DM’d her, clearly feeling that a collab wouldn’t fit with her brand. “Are u ever in Dallas Tx?” the first message she received read. The second said: “We gotta collab.” ESPN Sportscenter anchor Ashley Brewer also revealed that San Miguel had been in touch to ask the broadcaster to do a story on Baby Gronk. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

ST. AUGUSTINE, Fla.--(BUSINESS WIRE)--Aug 2, 2023--

Victor Wembanyama was yelling in celebration, punching the air, even got a Band-Aid on his right cheek because of some physicality

As I sit in the dark of Screen 2 at Oxford’s Curzon cinema, a woman a few seats away from me does something I’ve not seen before: she orders pizza. Specifically, she orders £64.85 worth of pizzas and chips for her and her family. A few minutes later – after the film has started, in fact – the food is brought to her, as though she was sitting in any regular restaurant and not in a cinema. Eating at the pictures is becoming ever more sophisticated, with ushers bringing you food as fancy as sushi without you having to move a muscle. Is it getting a bit silly? It’s no secret that cinemas have endured a range of crises over the past few years, partly thanks to the rise of streaming and then the pandemic and even more streaming. Cinemas across the country have shut down and forecasters predict that screens won’t be as full as they were pre-Covid until 2025. Some of the cinemas that survived, like AMC, are saddled with billions of pounds worth of debt. Just showing people films may not cut it in this difficult new era. As they fight to survive, cinemas are having to up their game. They have to offer “experiences”. Christina Flourentzou, operations manager at Curzon, says they learned that customers wanted more food and drink with their film thanks to their feedback service, Feed It Back. This happened before Covid struck, she points out, but post-pandemic the company rolled their restaurants out on a bigger scale. “What we’re trying to do is elevate the guest experience,” she says. “For us it’s about giving the guest the best possible experience; so anything that they want, we can give them, essentially.” At my local Curzon this includes padron peppers, mushroom and truffle croquettes, and vegan hot dogs. What Curzon has discovered, according to Flourentzou, is that when at-seat food and drink service is offered, the spend per customer goes up – often by as much as £2 per person. There is a different mindset when ordering at your seat compared with ordering at the till: “You take your coat off, your hands are free, you look at a menu, suddenly someone comes to you and says, ‘What would you like?’ Your mentality changes.” On any new site Curzon will now endeavour to install tables at seats, in order to allow for this in-screen service. Eating entire meals in your cinema seat is becoming more and more popular but it isn’t a brand-new phenomenon. Studio Movie Grill, born in Texas but with sites in states including California, Florida and Georgia, has been offering at-seat food and drink since 2000. Tearlach Hutcheson, the company’s vice president for film, calls this kind of operation a “cinema eatery”. He agrees that it isn’t just the pandemic that has caused a shift in customer priorities; it’s been happening over the past 20 years as home entertainment systems have become increasingly more sophisticated and cinemas have had to compete. “I think that people are looking for a different experience when they go to the theatres,” he says. “We have to provide a more luxurious catering experience to the guest.” I think the immersion is only going to get more and more. I think that everyone is going to adapt because this is what people want. I don’t think the cinema is enough now ... I don’t think it’s ever going to go back to popcorn and drinks Amy Fernando, creator of Taste Film At Studio Movie Grill, food revenue is more than twice that of ticket sales, and its CEO says that business is better for the company than before the pandemic. In cinemas, profit margins have always been higher on food than on tickets – though these margins are far smaller for cooked food than for popcorn and Coke. The kitchen staff at Studio Movie Grill are often dishing out six meals per minute. A recent innovation was a kitchen printer that printed orders faster than ever before. Servers are allowed to bring food and drink to guests at any point (unlike Curzon, where, Flourentzou says, it should strictly happen during the adverts and trailers) but the bulk of orders are placed within the first 30 minutes of arrival. Studio Movie Grill could represent the future of the cinema-going experience: it might soon be completely normal to bundle the film-and-a-meal experience into one. What Hutcheson is confident about is that cinemas will become more of a “destination spot” in order to entice people to leave the comfort of their homes. Flourentzou doesn’t think I’m right to call it “panic” but it does seem like cinemas are urgently fighting to stay alive. One person who knows all about using food and cinema to create an experience is Amy Fernando, creator of Taste Film, an enterprise that shows films to customers while serving them food featured in those films. Watching Goodfellas in 2016, Fernando was inspired by the infamous shaving garlic scene to marry the two things she cared most about. Seven years later, she has swapped teaching for running the business full-time. “I think the beauty of coming to the cinema, or doing an experience like this, is sharing it with like-minded people,” she says. “Post-Covid there is something special in getting dressed up, going out, and sharing the experience with other people.” When I go to watch Taste Film’s version of Mrs Doubtfire, I agree. I didn’t think of the film as one featuring all that much food but at appropriate moments we are served a savoury birthday muffin; chilli salt and pepper chicken wings; a meringue martini; tiger prawn skewers with chips and salad; a pina colada; and a chilli and chocolate mousse. As Fernando says, the frisson of fun is largely to do with two communal experiences: everyone not just watching the film at the same time but eating the same food at the same time. This won’t be replicable in regular cinemas (a Taste Film ticket is £75, for example) but the company is going from strength to strength, partnering with the big streamers, and its growth is indicative of people’s updated expectations around film. “Guests want more,” says Fernando, “and younger people want more.” Ultimately, of course, it will be the quality of films that govern whether or not cinemas stay afloat. This summer has seen an unusual boom in quality and business, with Barbie and Oppenheimer proving critical darlings as well as excellent earners. But where the cinemas can’t control how good the films are, they can control the various offerings they provide around them. “I think the immersion is only going to get more and more,” says Fernando. “I think that everyone is going to adapt because this is what people want. I don’t think the cinema is enough now.” Hutcheson and Flourentzou agree. Hand in hand with this development, Hutcheson says, will be a resurgence in “purer cinematic experiences” – people wanting to experience cinema with as sophisticated a picture and sound experience as possible. He believes that it won’t be long before cinema eateries – at the moment confined to more modest theatres – will also enter the IMAX space. Look at the signs and it certainly seems as though it will be difficult to put the genie back in the bottle – which means cinemagoers may need to brace themselves for an exciting new range of smells. Fernando is probably right when she says: “I don’t think it’s ever going to go back to popcorn and drinks.” Read More Too gay, too weird, too pregnant: The most controversial Barbie dolls in history Doing things alone isn’t ‘self-love’ – we don’t need to make everything empowering Sizzling kitchen drama The Bear is spicing up the dating game for chefs ‘It started with a radish’: Chef Simon Rogan reflects on restaurant L’Enclume at 20 The true story – and murky history – of Portuguese piri piri oil 30-minute summer recipes for all the family to enjoy

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