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Lionel Messi is the only footballer whose shadow carries a gun. While he plays for Inter Miami, his bodyguard stalks the touchline: Yassine Cheuko is an ex-Navy Seal with a thick beard and a shaved head who treats his client like a president in a warzone, staring down giddy autograph-hunters and swatting away selfie-chasing children. During a recent match, a young pitch-invader in a Messi shirt made a dash towards his hero only to be walloped by Cheuko’s torso on arrival. Messi is like the sun: by all means enjoy his presence and bask in his glow, but by god do not look him in the eye – and if you touch him, you’re dead. It is just one of the more bizarre symptoms of Messi fever which has gripped Miami and Major League Soccer since his arrival in June. It began before he kicked a ball: Messi’s pink shirt outsold any sports jersey in history in its first 24 hours, generating $600m to surpass Cristiano Ronaldo’s return to Manchester United and Tom Brady’s move to the Tampa Bay Buccaneers. Miami’s Instagram account exploded from 1 million to 15 million followers, a bigger audience than every NFL team. Kim Kardashian bought tickets to his debut, while the list of special guests to watch him play at Los Angeles Galaxy was like Wimbledon’s Royal Box on steroids, featuring LeBron James, Selena Gomez, Owen Wilson, Gerard Butler, Leonardo DiCaprio and genuine royalty in Prince Harry, to name but a few. On the pitch Messi has been phenomenal, even at 36 years old and in the winter of his career: 11 goals and five assists in 11 games, and one trophy already. He has turned a terrible team into a good one, lifting Miami off the bottom of the table to be in with a chance of reaching US soccer’s Super Bowl equivalent, the MLS Cup, in December. He has brought with him from Barcelona two close allies: the left-back Jordi Alba, who built a career pretending to cross the ball only to cut back for Messi to score, and the great midfield conductor Sergio Busquets. It is a bit like a singer bringing along his sound and lighting technicians – not the full band but enough to put on a show. Perhaps his most memorable moment so far came in the final of the Leagues Cup against Nashville: as the ball bounced to Messi arriving on the edge of the box, the commentator let out a foreboding “uh oh” before he shuffled away from two defenders and curled the ball into the top corner. Major League Soccer is rightfully indulging in the moment. “The 🐐 plays here,” reads the Twitter bio these days. This is now an unprecedented window of opportunity: the US will host the Copa America in 2024, the Club World Cup in 2025, the men’s World Cup in 2026 and quite possibly the women’s World Cup in 2027 too. The football landscape is more competitive than ever amid the aggressive emergence of the Saudi Pro League and the greed of Europe’s superpowers, but if MLS cannot shed its image as a paid vacation for retirees and establish something serious now, it never will. That mission was part of Miami’s sales pitch to Messi. David Beckham and his fellow owners knew they couldn’t compete with the base salary being offered in Saudi Arabia, but they could offer other benefits which the Saudis couldn’t. They appealed to Messi’s family – he already owned a home in Miami, from where it is relatively easy to fly back to Argentina, and the Messis have enjoyed partying with the Beckhams behind the scenes. And they included huge commercial investments, like a share in sales of MLS broadcaster Apple, with whom Messi had an existing relationship, and a stake in Inter Miami which he can activate when he departs. Messi was convinced by the long-term opportunities for his brand and his legacy in North America. He was also wooed by some romantic history. Pele became a pioneer when he turned down offers across Europe to join the New York Cosmos in 1975. It had appealed to his ego to be the catalyst who made US soccer catch fire, and he was certainly that: the Cosmos played in front of 200 people before Pele, yet two years later they were filling the Giants Stadium with 77,000 converts. Beckham himself has had the greatest impact in America since Pele, and Messi is next in the dynasty. The problem for MLS is where to go next. Each new star since Beckham delivered another flurry of excitement – Thierry Henry, Kaka, Frank Lampard, Steven Gerrard, Zlatan Ibrahimovic, Wayne Rooney – but there is no footballing high greater than watching Messi, no bigger dopamine hit than seeing his feet shuffle into life and create magic. Messi is football hedonism, and when he goes he cannot simply be replaced by a bigger, shinier star. The come down will hurt. How do you sell yourself as a serious sporting product when one player is that much better than the rest? So MLS has a plan to harness the hype and turn it into something that will last. Last year the league ditched long-term broadcast partner ESPN and signed with Messi’s friends at Apple, in what represented the tech company’s biggest step yet into the sports arena. Apple committed to a 10-year contract worth $250m per year for the right to show MLS on its platforms, and more lucrative media deals will follow. Long-time MLS commissioner Don Garber wants to invest in youth development, better stadiums and infrastructure for the long-term success of American soccer. But the league’s immediate need is to acquire talent, and here the clubs are met with restrictions. The MLS adheres to a strict salary cap designed to stop clubs overspending. It can be dodged via the designated player rule – or Beckham Rule – which allows each team to pay three star players more than the salary cap, but unless restrictions loosen further it will be impossible for the biggest teams in the league to sign more elite talent. Miami have certainly filled their quota and are in no position to sign more ex-Barcelona stars until those rules change. All the while, the danger is that Messi makes football look so easy, he undermines the league’s integrity. The drop-off from European football or the World Cup to MLS is a void – not just physically and technically, but in its tactical sophistication and defensive organisation. The worst MLS teams, of which Miami were one before Messi, match the upper echelons of England’s League Two, according to the models of consultancy Twenty First Group. That’s like dropping Messi into Gillingham’s first XI: how do you sell yourself as a serious sporting product when one player is that much better than the rest? It will be a hard journey to raise standards across the board, but Messi does at least provide the best possible platform from which to grow. Most European football fans have been devotees for a long time, but now the gospel of Messi is spreading throughout the United States. New followers are flocking to see him in the flesh. So enjoy watching Messi, America. Seize the moment. Just don’t try to touch him. Read More Every Lionel Messi goal, assist and key moment for Inter Miami Mbappe and Haaland begin new Champions League rivarly after Messi-Ronaldo era When does Lionel Messi play next? Inter Miami schedule and fixtures Cristiano Ronaldo declares rivalry with Lionel Messi ‘is over’ Messi favourite for men’s Ballon d’Or with four Lionesses on women’s list It turned out wrong – Ole Gunnar Solskjaer on Cristiano Ronaldo’s Man Utd return

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Robert Helenius will step in to fight Anthony Joshua on short notice on Saturday, after “AJ”’s original opponent Dillian Whyte failed a doping test last week. Joshua vs Whyte 2 would have been a rematch eight years in the making, with “AJ” having knocked out his fellow Briton in 2015 to avenge an amateur defeat by Whyte. However, Saturday’s rematch at the O2 Arena in London fell through when Whyte, 35, returned an adverse finding in a drug test. Whyte has maintained his innocence, while it was initially unclear whether Joshua, 33, would still compete on Saturday. But his promoter Eddie Hearn then teased an announcement on Tuesday (8 August), with fans learning that Helenius will replace Whyte. The Finn, 39, fought just last week, stopping Mika Mielonen in the third round to bounce back from a knockout loss to Deontay Wilder last October. Helenius appeared to retire after his first-round defeat by Wilder, who tearfully said at the post-fight press conference: “How much is that man gonna suffer? He may be alright right now – a little bit – but what about the next day? What about two weeks from now? What about a month from now? Maybe years from now?” Helenius returned to the ring last Saturday, though, beating Mielonen in what might have proved a helpful warm-up for this clash with Joshua. With that win, Helenius improved his professional record to 32-4 (21 KO wins, 3 KO losses). His most notable opponents, alongside Wilder, have been Whyte and Derek Chisora, with the former outpointing Helenius and the latter losing to the Finn via decision. Following the drastic change to Saturday’s main event, Matchroom is offering refunds to fans who do not wish to attend Joshua vs Helenius. Those who do wish to attend the event will see their original tickets honoured. “This wasn’t in the script,” Joshua said. “I respect Helenius and may I say, I respect any male or female who steps into the ring. “I am laser-focused on the win. I can make steps forward to bigger and better things, but the road map has a checkpoint, Saturday night. May the best man win.” Helenius added: “I am excited. I am a true Viking that is willing to face any challenge at a moment’s notice. This is not an opportunity I was going to let slip away. I plan to make the most of it!” Joshua last fought in April, beating Jermaine Franklin on points to bounce back from two straight decision losses to Oleksandr Usyk. Click here to subscribe to The Independent’s Sport YouTube channel for all the latest sports videos. Read More Anthony Joshua to face Robert Helenius after Dillian Whyte fight cancelled Anthony Joshua news LIVE: Robert Helenius named as new opponent after Dillian Whyte fails doping test Dillian Whyte vows to prove his innocence after doping test ‘adverse finding’ Anthony Joshua news LIVE: Next fight revealed after Dillian Whyte fails doping test Anthony Joshua’s new opponent revealed after Dillian Whyte fight cancelled Reaction as England reach World Cup quarter-finals – Monday’s sporting social

Matthew McConaughey and his family are working to help survivors of the deadly wildfires that devastated the Big Island of Hawaii and Maui and scorched the community of Lahaina.