The restaurant industry is ever-evolving and continuously bringing in new changes to menus to suit its demographic. Certain tricks in their menus allow restaurants to subtly nudge customers into enjoying a fuller dining experience, consequently increasing their spending. Sign up for our free Indy100 weekly newsletter To help diners avoid falling for these tricks, an expert at Menu Price lifted the lid on the sneaky tricks that encourage people to spend and consume more: Value menus Restaurants introduce value menus with meals of different price points. The restaurant hopes that it will motivate customers to opt for the priciest range of the value menu, which has more options, or to bypass the value menu entirely due to its limited options. This strategy ultimately translates into increased profitability. "If a restaurant's value menu features items like burgers, pizza, and spaghetti, but your preference leans towards a steak, you'll find yourself ordering the steak at its regular cost, bypassing the value menu. This scenario directly contributes to a higher profit for the restaurant," says a Menu Price expert. Emphasis on certain menu items Restaurants strategically highlight specific dishes, often those with higher profit margins, drawing customer attention to these preferred items through menu placement and design cues. The use of colour Warm hues like red and yellow can trigger hunger, while cooler shades like blue make meals seem more refreshing. Strategically deploying these colours in their menus helps restaurants subtly sway customer choices. Photographs used sparingly To maintain a sophisticated aesthetic, restaurants use photographs sparingly, only emphasising selected dishes, making them more appealing to the eye and tastebuds alike. Descriptive language Vivid descriptions of dishes can create a compelling image in customers' minds, making the menu items more appealing and increasing the likelihood of ordering. Avoiding currency symbols Menus without currency symbols can encourage higher spending, as prices appear less intimidating. "Keep a close eye on prices, even when restaurants fail to integrate dollar signs. This can help you avoid paying more than you want for a meal," the expert said. Anchor items Restaurants place some of their most expensive items next to even more costly options. The Menu Price expert added: "When customers see a pricey dish positioned next to an even more expensive option, they are more likely to perceive the less costly of the two as a 'better deal." Use of boxes Boxes and borders draw attention to specific items, creating a visual 'stage' that makes these dishes stand out. "This technique is often applied to high-profit items, specials, or unique offerings," they said. Keeping portion sizes secret Restaurants offer full or half salads or sandwiches without revealing the portion sizes. Despite any clear explanation, consumers assume that half sizes are overpriced and the full size is more cost-effective. "Customers perceive they are getting a better deal without even knowing the real serving size of the food options." Difficult-to-read font Using complex fonts in menus can slow customers' reading, promoting more profound engagement with dish descriptions. This added interaction can enhance dishes' perceived worth and exclusivity, thereby subtly inspiring a readiness to spend more. Remain vigilant during your next dining experience and see how many of these subtle tricks you can spot and how much money you can save on your meal. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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England’s Rachel Daly says happiness has been a key factor in her form as she prepares for this summer’s World Cup on the back of a superb 2022-23 season. Following a move from the Houston Dash to Aston Villa last summer shortly after helping England win the Euros, Daly went on to score 30 goals in all competitions for her new club. That included a haul of 22 in the Women’s Super League which gave her the Golden Boot as Villa achieved a fifth-placed finish, while she also netted five times for her country across the season. The 31-year-old said: “I’ve had a pretty good year, it’s been a good year for me. “I think I can put it down to my happiness, the way Carla (Ward, the Villa boss) has given me freedom at the club to play my own sort of game, the team around me has been brilliant and Sarina (Wiegman, the England manager) again at international level. I’d say it’s probably the best season I’ve had in my career.” Daly joined Villa having spent a decade playing for teams in the United States, apart from a loan spell in the WSL with West Ham in 2020-21. She added: “A lot has changed for me personally since the last tournament. I'd say it's probably the best season I've had in my career Rachel Daly “Moving home – I’ve been away for 10 years, so I think mentally I’m in a way better place. I needed to be home and playing in this league was something I wanted to do and revisit again. “A different position for me in terms of internationally to club level. A lot has changed for me, but I think you can all tell that I’m playing with a smile on my face and enjoying my football, so long may that continue.” Daly, Wiegman’s starting left-back throughout the triumphant Euros campaign but recently used in attack by the Dutchwoman, was listed as a forward when England’s 23-player squad for the World Cup in Australia and New Zealand, which gets under way on July 20, was announced last month. Regarding positions, Daly said: “That’s Sarina’s decision, and I’ll respect whatever she chooses and I’m ready to play wherever I’m needed.” Daly said there was a “complete healthy competition” between her and fellow England strikers Alessia Russo and Bethany England, adding: “There’s no ‘I’m the best’, we’re all great friends. The competition is we’re pushing each other and we’ll continue to push each other.” Asked if she felt the England number nine position was up for grabs, Daly said: “I think every position is. Nothing’s set until July 22 (when England play their opening group game against Haiti in Brisbane). “But I don’t think anyone is really focusing on that, it’s just, ‘How can we push each other to be the best?’ And whatever Sarina chooses is what she chooses and we all support it.” Daly was speaking at St George’s Park after England trained in front of the media for the first time in their pre-World Cup camp, which got started on Monday, three weeks after the conclusion of the WSL season. Daly said: “For me, it’s perfect and I think the girls agreed on that. We’ve had enough time to have a rest and a holiday and completely switch off mentally and physically. I feel like we’re in a great spot.” Defender Millie Bright, skipper for the World Cup in the absence of ruled-out ACL injury victim Leah Williamson, trained separately from the group on Tuesday, working on an individual programme, as did midfielder Jordan Nobbs. The Lionesses face Portugal in a warm-up match at Milton Keynes on July 1 before flying to Australia four days later.

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