Kim Kardashian has just unveiled a new bra as part of her Skims clothing brand that bizarrely features in-built nipples that are permanently hard for whoever is wearing the item. The garment dubbed 'The Ultimate Nipple Bra' was announced in a humourous pastiche video, with the bra giving off the illusion that the person is always cold when wearing the bra no matter the temperature. Although it might sound a bit too strange to be real there is actually a lot of thought gone into the bra which is set to be released on October 31st. The item is actually aiming to raise awareness on climate change, which should be obvious from the promo video. 43-year-old Kardashian says in the ad: "The earth’s temperature is getting hotter and hotter. Sea levels are rising. The ice skeets are shrinking. I’m no scientist, but I believe everyone can do their skillset to do their part. “That’s why I’m introducing a brand-new bra with a built-in nipple so matter how hot it is, you’ll always look cold. Some days are hard but these nipples are harder. And unlike the icebergs, these aren’t going anywhere.” However, despite being for a good cause the odd nature of the ad and the even stranger bra has caused people to question just whether this is real at all. However many hailed the move as genius as it could help many people as well as raise climate awareness. A small proceed of the bra's sales will go to the climate change organisation '1% for the Planet' - which is a global network of businesses all working to build towards a better future for the planet. How to join the indy100's free WhatsApp channel Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

New day, new week, new Wordle! As always, we're serving up our daily hints and

Poland will bolster security on its border with Belarus amid fears that the presence of Wagner mercenary forces

By Clare Jim HONG KONG For most young adults, moving out of home is a rite of passage

Albania manager Sylvinho offers an injury update on Chelsea striker Armando Broja.

Tucker Carlson claims Fox News is run by 'fearful women' in a candid conversation with Dave Portnoy

Take a look at the 2023-24 college football bowl schedule with all of the matchups, dates, times and TV info for the postseason, including the College Football Playoff!

The strongest earthquake in 48 hours was detected near the evacuated town of Grindavik this morning, as the Icelandic Met Office continues to warn of the “persistent likelihood of an imminent eruption”. In its latest update, the forecaster said there were around 300 earthquakes on Sunday, with a “swarm” near the town which lasted just over an hour before midnight. They included a earthquake with a magnitude of 3, located three miles north easts of Grindavik, at 00.26am on Monday. Over the previous 48 hours, the strongest earthquake had a 2.7 magnitude. A fortnight ago, Grindavik was evacuated after magma-induced seismic activity tore vast chasms through the streets of the town. While hundreds of earthquakes are still hitting the surrounding area daily, “seismic activity continues to decrease”, said the Icelandic Met Office, adding: “The likelihood of an imminent volcanic eruption diminishes with time.” However, one civil protection official told theThe Independent “It is still dangerous here ... I have never seen anything like it before. Usually we will have a few minutes warning to get out, but with the weather like it is today, we have even less.” Read More What to do with Grindavík: Has Iceland’s #1 selfie spot just emerged out of the ground? Is it safe to travel to Iceland? Your rights if you have a holiday booked Every resident of an Icelandic town was evacuated due to a volcano. Daring rescuers went back to save the pets

U.S. stock index futures edged higher on Friday on optimism that a deal to avoid a catastrophic U.S.

Barcelona forward Joao Felix ended a long goal drought with a vital strike this week, ominous timing for his parent club Atletico Madrid, who visit the Catalan...

'Doctor Strange' director Scott Derrickson says 'Barbie' is one of his favourite movies of 2023 and believes Greta Gerwig's film should win the Oscar for Best Picture.

A swarm of drones hit Moscow on Tuesday in an unprecedented attack and Russian drones struck Kyiv for a third straight day as Ukraine gears up for...