My lips are sealed: Haaland tapes mouth shut when he sleeps
Manchester City striker Erling Haaland says he sleeps with his mouth taped shut as part of an intense nighttime regime aimed at maintaining his superb...
2023-08-31 06:55
Oil and gas withdrawal around US park stirs debate over economic costs for Native American tribe
Some Republican members of Congress are voicing opposition to the Biden administration's recent move to withdraw hundreds of square miles of federal land in New Mexico from oil and gas development
2023-07-14 08:15
Vatican abuse investigators begin their audit of secretive Peru-based Catholic society
Two key Vatican investigators have begun an audit in Peru’s capital of a secretive Roman Catholic society with chapters across South America and in the U.S. following allegations that its founder sexually molested young recruits
2023-07-26 07:55
Digital banking in Italy's industrial heartland at over 75% - BOI
MILAN More than three-quarters of the population in Lombardy, Italy's largest and most industrialized region, banked online last
2023-06-29 04:20
New York Giants come up a yard short -- twice -- in dropping to 1-5 following loss to Buffalo
The New York Giants were twice 1 yard away from scoring a touchdown
2023-10-16 14:56
Juan Soto's soaring homer and 4 RBIs help the Padres rout the Cardinals 12-2
Juan Soto hit a 461-foot homer and had four RBIs for the San Diego Padres, who were pushed closer to elimination from the playoff picture even as they beat the St. Louis Cardinals 12-2
2023-09-25 07:24
How did Madeline Kingsbury die? Unsealed warrants reveal frightening details about accused boyfriend Adam Fravel
'If anything happens to me, know that Adam did it. I would never leave my kids,' said Kingsbury
2023-08-04 18:52
Brazil to provide financing to auto industry, lower taxes
SAO PAULO Brazil's state development bank BNDES will provide 4 billion reais ($799.47 million) in dollar-denominated financing for
2023-05-25 23:46
‘I made hundreds of dollars in five minutes’: These sellers built businesses on the back of Beyoncé’s world tour – now what?
When Abby Misbin received an Etsy order for one of her handmade cowboy hats from someone claiming to be Beyoncé’s stylist, she thought it was a prank. Setting her reservations aside, in June 2022, Misbin sent off a one-of-a-kind Stetson adorned with more than 5,000 mirror discs, in the hopes that the order was genuine. Then there was silence. Eight months later, Beyoncé announced her Renaissance World Tour on Instagram. In the official poster, the “Break My Soul” superstar is seen mounted on Reneigh, her disco horse, wearing a glorious diamanté leotard, cascading blingy jewellery and… Misbin’s hat. Three hours later – after Misbin asked a mob of her friends to tag her business account, TrendingByAbby, in the comments – she was inundated with orders. “I was under the impression that I hadn’t seen the hat being worn because Beyoncé didn’t like it!” recalls Misbin down the line from Pennsylvania, six weeks on from the tour’s final concert in Kansas City. “I just imagined her saying, ‘I’m not wearing this.’” But Beyoncé did like the hat. And so did millions of fans who were desperate to emulate their idol’s style. Misbin’s sales soared from approximately two hats a week to 30. At the height of the tour, she would be working 12-to-15-hour days just to keep up with demand. Each night, she’d find tiny shards of glass in her hands after glueing thousands of individual mirror discs to dozens of hats. Misbin is just one of many Etsy sellers who earned small fortunes making unofficial merchandise for the Renaissance shows. Many of these small business owners spent the six-month duration of that tour at the singer’s whim – their day-to-day lives consumed by the various hues of silver that dominated the tour’s colour pallette – a nod to Beyoncé’s disco-themed album. But it’s been six weeks since the concerts came to an end and Beyoncé rode off into the darkness on Reneigh. The silver bubble has popped, leaving Misbin and her peers wondering: what now? Erin Fritts, the owner of North Carolina’s Everwind Creations whose holographic hand-fans also became a staple among the concert crowd, says she was at the “mercy of Beyoncé” during the tour. Between May and October, the singer would make specific demands of her fans – ones that Fritts, Misbin and other Etsy sellers had to be savvy about. For her birthday in September, for example, Beyoncé implored her devotees to dress like “shimmering human disco balls” – and so Fritts got to work. Firstly, she did research into what keywords were being searched on Etsy the most: “Renaissance”; “silver”; “hand-fan”. It made sense. After all, it was peak summertime and an arena full of boisterous fans was bound to get sweaty. Fritts also noticed that the main prop Beyoncé used in the tour routine for her hit song “Heated” was a sprawling hand-fan. The stars had aligned. During the course of the tour, Fritts saw orders for her fans shoot up from two a day to more than 30. At £26 each, there was a time when the fans were generating over £800 daily. “My Etsy sales just skyrocketed out of nowhere,” she says over the phone. In those peak months, Fritts pivoted from her day job in digital marketing to focus on her Etsy full-time. “I was working long hours, and sometimes my mum would help out.” She laughs, “I was at the mercy of Beyoncé. I had to listen to whatever dress codes she put on the internet because who knows what she’s going to tell her fans to wear next?” When the music stopped on 1 October, though, these Etsy sellers faced an unwelcome inevitable. “I was really worried about demand dropping off,” Fritts tells me. “I was like ‘No! Please add more tour days!’ I was definitely mourning the end of the tour. I miss just chatting with the Bey Hive.” Her orders fell back to three per day– five on a good day. “I often wonder… if she does go on that tour again – will she use hand-fans in songs and make it her thing again? It’s up in the air.” Anna Ferguson, the owner of the OneLoveOneAnna Etsy shop based in Atlanta, Georgia, has noticed a similar lull in the sales of her disco ball earrings in the aftermath of both the Renaissance tour and Taylor Swift’s similarly colossal Eras tour, which is currently on hiatus. In addition to online sales, Ferguson would regularly loiter in hotel lobbies near arenas to peddle her handmade jewellery to fans staying there. “In Atlanta, I walked around the hotel with a bag of my earrings and a sign and in five minutes I had made hundreds of dollars,” she says. The next weekend, Ferguson followed the tour to Nashville, where she made $2,000 in 24 hours. “The tours were really a game-changer for me in terms of sales. And I have just ridden on the crazy world tour coattails all of the way.” Now, Ferguson is trying to adapt to a post-tour world. “Sales trickle in, but it’s nothing like what I was seeing,” she says. “This weekend, I’m trading at a Tay-Gate party [unofficial concert parties run for Taylor Swift fans].” She is also holding out for the Renaissance tour movie, which releases on 1 December, as she hopes there will be another spike in Beyoncé-related purchases, like her disco ball earrings with Queen Bey’s face printed on them. “During the tour, I managed to accommodate everyone with their accessory emergencies – I just hope that happens again.” Misbin says that the tour’s end is bittersweet. “Business is not what it was,” she sighs. “I don’t have as many opportunities like that anymore, but I do feel really lucky to have had it in the first place.” At her peak, she was selling 30 hats a week. Now, if she sells 10, she considers it a success. The milliner has also noticed hundreds of dupes of her hat surfacing online with a cheaper price tag. “I’m lucky to still be working full-time but I’m noticing companies recreating it with varying quality,” she says. Misbin herself had been advised to start outsourcing to a factory when she was at her busiest, but she never wanted to compromise on the quality. “I wouldn’t feel right paying someone pennies to make what I make,” she tells me. ‘I can’t imagine someone getting paid less than me.” When Beyoncé’s Renaissance tour ended, ticket seller Live Nation said it made more than half a billion dollars ($579m) from 56 concerts performed to approximately 2.7 million fans. Some fans will have searched Amazon or fast-fashion sites to get their quick fix of silver, disco-inspired outfits, but many, hearteningly, turned to independent sellers. For now, Misbin says she is keeping her “finger on the pulse” for the next big thing. She hopes that with Christmas around the corner and the forthcoming Renaissance tour movie, her sales will soar again before the new year. “I don’t want to miss another thing. If I had closed down my store two years ago, then this would have never happened,” she says. “I’m not going to necessarily shut down if sales are slow – they’re pretty good now. I’m just trying to ride it out.” Read More Beyonce’s mom says her daughter is ‘really mean’ Met Gala officially announces its 2024 theme What does the 2024 Met Gala theme ‘Sleeping Beauties’ actually mean? Met Gala officially announces its 2024 theme What does the 2024 Met Gala theme ‘Sleeping Beauties’ actually mean? Why do people think Met Gala 2024 theme could be a dig at Kim Kardashian?
2023-11-12 14:54
QBs Watson, Howell have solid starts, Brissett gets TD run in Commanders' 17-15 win over Browns
Deshaun Watson looked less rusty in his first action this preseason, and Jacoby Brissett had a TD run in his return to Cleveland as the Washington Commanders downed the Browns 17-15
2023-08-12 12:18
Rights group sues Ethiopian Airlines for 'discriminating' against Tigrayans
National flag carrier Ethiopian Airlines has been summoned for a court hearing Friday over claims by a human rights group that it discriminated against travellers from Tigray, according...
2023-06-07 23:47
Gunman used social media to attack Jews before deadly Pittsburgh synagogue shooting, jurors learn
A gunman who killed 11 worshippers at a Pittsburgh synagogue ranted incessantly on social media about his hatred of Jews before the 2018 attack
2023-06-14 01:50
You Might Like...
'Euphoric' Vingegaard targets third Tour de France triumph
Chris Christie mocks Trump’s ‘top secret’ plan for ending Ukraine war: ‘Move over Churchill’
How the Trump fake electors scheme became a 'corrupt plan,' according to the indictment
Fitch keeps U.S. credit rating on negative watch despite debt limit deal
Brazil Scored an Unbelievably Gorgeous Goal in the World Cup
Los Angeles County sheriff's deputy dies after being shot in his patrol car by an unknown assailant
As a ground incursion looms, the big question remains: What is Israel's plan for Gaza?
Russians queue up to see Barbie film despite sanctions
