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Earlier this year, Apple launched Apple Music Classical as a standalone music app that comes included in the price of Apple Music. It was an unusual move for a streaming platform perhaps more associated with Drake and Taylor Swift. And building it was a major undertaking, given the vast complexity of classical music libraries and the difficulties in navigating them. Apple Music Classical continues to grow. In its latest move, Apple announced a new partnership between Apple and the London Philharmonic Orchestra with the release of a live recording of Berlioz’s The Damnation of Faust coming on 3 November. This is just one of the partners Apple Music Classical has. From day one, the Vienna Philharmonic Orchestra was a partner. The content from that orchestra is extensive, with recordings dating back to 1929. Some of it is unique to Apple and this exclusive content alone has already been streamed millions of times. Recently, senior staffers at the app talked exclusively to The Independent. Apple Music Classical came about because Apple realised that classical artists and fans were really not being served well by streaming. As part of its mission to use its engineering knowhow to fix this, it bought Primephonic, widely recognised as the classical streaming platform that succeeded where others had failed. It took more than a year of work before Apple was happy with what it had created and its release to a highly positive response. Now, classical music lovers don’t have to clamber past Justin Bieber and Taylor Swift to get to Bach and Rachmaninoff. Classical music provides challenges other kinds of music don’t, or at least not to the same extent. Instead of playing an album, artist or track, classical lovers have favourite composers, orchestras, soloists and so on. The search parameters are mind-boggling. Apple is well-equipped, with more classical music than anywhere else on the planet, and Primephonic’s brilliant data metrics were a starting point from which Apple’s engineers and expertise transformed the experience. Want to listen to Vivaldi’s Spring from the Four Seasons? Apple has 1,243 versions for you to choose from. If that sounds overwhelming, Apple has a solution: careful navigation with sophisticated search. Just as Apple Fitness+ has a mantra that everybody is welcome, no matter their fitness level or knowledge, Apple Music Classical is designed for seasoned devotees and newcomers alike. “If you didn’t know much about the world of classical, Apple Music Classical offers a structure so you can get into it. It’s centuries of music, right, so where do you start? It gives you an opportunity to get some perspective on it, explains Mariana Pimenta, who works in operations at Apple Music Classical, saying: “We don’t expect everybody who downloads it to be a professional musician, and we want everyone to experience classical music. Our goal is to bring as many people as possible to this service.” Marina Boiko is an editor. She goes on, “The story of classical is a great place to start and we’ve made sure there’s enough beginner-friendly content, such as playlists of periods or genres.” Not all traditional classical listeners will be especially tech-savvy, but that may not be a problem, as Guy Jones, global head of classical editorial, explains. “Lots of classical fans are new not just to technology but to streaming. The whole point of this product is to bring classical to streaming. It’s the musical genre that wasn’t really being streamed because the experience was previously so bad. The technical side of things may be less of a problem, especially as Apple’s guidelines around human interface design are baked into our product, but the challenge is more in explaining that streaming opens up opportunity and accessibility. “When I was first getting into classical music, I had to buy CDs. I had to choose carefully what CD I wanted to buy each month. The ability now to just pick a random composer and ask, ‘Do I like this composer?’ That ability to let you dip your toe in the water, I think that’s the real power of something like Apple Music Classical, and not just for beginners, for the experts too.” The absence of the Primephonic app while Apple Music Classical was being developed was down to getting it right, Carlos Anez Gomez, from the metadata team, says. “It took us time, but it paid off because we needed to take care with every single point and I think we managed to do it, both in human terms and the algorithms: we made a great balance between computer work and human work. Where Primephonic had a relatively small catalogue, Apple Music Classical has a huge number of albums, for example.” Boiko adds, “No one knows everything that has ever been recorded in the history of classical music. And in that sense, we put a lot of emphasis on the discovery element, especially when it comes to the underrepresented composers.” Each work has its own place, called the work page in Apple Music Classical, where you can find all the recordings, so it’s easy to compare different versions. Primephonic’s unique data continues to be essential. “The structured metadata, that’s the uniqueness of it,” Boiko says. “It makes it easy to find things even if you don’t know what you want. That structure, it’s what classical music apps needed and didn’t have. There are many ways not to get lost because you can search by ensemble, by orchestra or even by instrument.” The work page is important, then. As Gomez says, “People discovering music can check this work page and say, ‘Aha, there is a new piece by a certain composer and I have a work page which will give me all the information that I need.’ I discover music every day going through this.” Another key element is the playlist. Boiko goes on, “Playlists are structured in different ways. So, genre playlists are the best way for you to start listening to classical music. The story of classical is a narrated cycle, that guides you through all the centuries of music. “Then there are more specific playlists. You can listen to duets and trios and quartets or quintets and then it gives you an overview of all this chamber music and maybe something that you wouldn’t necessarily find on other platforms.” Jones explains the importance of the human touch. “I don’t think it’s widely known that at Apple it’s human curators behind the playlists. The assumption is that it’s all algorithms now. But for classical that’s a particularly important point, because it’s such a huge genre. People talk about classical like it’s one block and it’s really a thousand years of music from pretty much every country in the world. Our job is breaking classical into smaller chunks, to give people the agency to discover what they like, and to go down their own rabbit holes and feel more confident exploring.” How does Apple Music Classical find a way to appeal to everyone? Jones explains, “It’s a really hard thing to do, to cover that broad spectrum. It’s a constant tightrope walk because you have very knowledgeable people with clear ideas about what they think the genre is as well as trying to please newcomers. We strike that balance in terms of our editorial strategy by being as authentic and genuine as possible and conveying our passion for classical. For those hardcore classical nerds a big part of the product is the browse and the search as much as it is the editorial, I think for the newcomers, they use the editorial a lot more if they don’t know what to search for.” As it grows, there’s a lot more for Apple to do, and the team are working on changes and improvements. Here’s a last word from each of them about why the app matters. Gomez says, “People will discover that along with any classical library that they can have their access quickly to any recording they have.” As Boiko says, “It’s a lot of music. I think there’s not one person that wouldn’t find something they would love here.” Boiko has a different take on the importance of Apple Music Classical: “Maybe the listeners will have emotional responses to it. And at the end of the day music is there to make our lives better. It definitely enriches our lives.” Finally, Jones comments, “The thing about human curation is we are ultimately making a human decision. And so, for instance, if you choose a recommended recording for Beethoven’s Fifth Symphony, you’re instantly upsetting everyone who has a strong opinion about their favourite. That’s what comes with the human aspect: this is our opinion, our recommendation, but you have the other recordings there to explore if you want them.” Read More Apple is about to add a host of new features to the iPhone The Apple Watch feature everyone has been waiting for has finally arrived Apple’s plans for the future of AirPods might just have been revealed Apple TV+ and other subscriptions are about to get a lot more expensive What to expect Apple’s surprise, spooky upcoming launch Apple announces surprise event: ‘Scary fast’

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REDMOND, Wash.--(BUSINESS WIRE)--Sep 2, 2023--

Erik ten Hag has said Harry Maguire can still force his way back into the Manchester United team, despite having the captaincy taken off him. “Harry is an important player, he stays an important player,” the United boss told reporters. Maguire was stripped of the club captaincy earlier this month. “Whilst I’m personally extremely disappointed, I will continue to give my all every time I wear the shirt,” he wrote on Twitter, after Ten Hag’s decision. The central defender made just eight Premier League starts last season, leading to ongoing speculation over his future at Old Trafford. Read More Lionesses have vital role in fight for women’s rights, high commissioner says Moment Messi subbed on for Inter Miami debut before scoring injury-time winner Moment Just Stop Oil activists stage protest at the British Open

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Bonnie Wright has announced the birth of her first child, sharing the baby’s name and first photo with her social media followers. The 32-year-old actor is best known for playing Ginny Weasley in the Harry Potter film series, which concluded in 2012. In April, she and her husband Andrew Lococo told fans that they were expecting their first child together. On Wednesday (27 September), Wright shared that she’d given birth at home last week, along with a photo of the newborn asleep under a blanket. “Say hello to Elio Ocean Wright Lococo, born at home on Tuesday 19th September,” Wright’s caption began. “We’re all healthy and happy. Andrew and I are so in love with our sun,” she wrote, adding a sun emoji. She continued her caption by praising the doula, midwives, doctor and other maternity professionals for their “amazing” work. “So grateful for our birth team that have held our hands throughout and made the journey so joyous and expanding,” Wright continued. “Birth is the wildest experience!” The actor and writer concluded her caption with a short tribute to Lococo. “Lastly thanks to Andrew my rock throughout birth quite literally as I squeezed onto you so tight and you never wavered. Elio has the most tender loving papa.” In response to the post, many fans and friends of the film star shared warm wishes in the comment section. Evanna Lynch, who played quirky Hogwarts student Luna Lovegood in four Harry Potter films, is one notable figure to have left a congratulatory message – and pointed out an unexpected link to the wizarding franchise. “Awwww congratulations Bonnie and Andrew!!! Welcome to Earth, Elio Ocean!!! ps. Hermione’s birthday twin, I’m sure you’ve been told!!” the Irish actor wrote. Others were quick to make references to the film series, with several naming the birth as the arrival of “another Weasley”. In August, Wright posted photos and video from her and Lococo’s “baby moon” in Laguna Beach, California, as they celebrated their “last quiet holiday as just two”. The couple married on 19 March 2022, a day that Wright has since described as “the best day of my life”. In an interview with Brides magazine earlier this year, she spoke about how her passion for sustainability was reflected in their choices for the ceremony, as well as in her vintage, century-old wedding dress. “The dress didn’t have the original underdress with it as it had likely perished – it being 100 years old!” she explained. “So when I was first trying it on, it was completely see-through. It was quite funny having to imagine the underdress we would end up making for it.” Read More Bonnie Wright admits feeling ‘anxious and frustrated’ by Harry Potter screen time Harry Potter star Bonnie Wright shares new details about her 100-year-old wedding dress Harry Potter star Bonnie Wright announces she’s pregnant with her first child Nick Cannon candidly admits Mariah Carey saved his life amid lupus diagnosis The best napping method to help with pulling an all-nighter Toys children play with can have an effect on their success in adulthood

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