As Newcastle United prepare for their first Champions League home match in over 20 years, their owners have far bigger plans, that could well supersede Europe’s premier competition for decades. The Public Investment Fund and wider Saudi Pro League are targeting Fifa’s first expanded 32-team Club World Cup, to take place in the USA in 2025, to make a major statement of their football power. Such ambitions would also have the added effect of amplifying the prestige of the revised tournament, especially if the Saudi Pro League’s teams at that point feature an even greater proportion of the world’s best players, so as to make it a rival to the Champions League The next phase of a plan that is both a sporting project and a sportswashing project comes as Uefa have made it clear that Saudi Arabian clubs will not be allowed cross confederations to enter their competitions. Internal and informal discussions about the issue involved arguments over whether allowing such a transcontinental switch would facilitate some form of cost control given the disruptive nature of Saudi spending in the last window, but it was ultimately felt this would be an integration similar to LIV Golf. Uefa would also lose the unique leverage that comes with the Champions League. The ambition from Saudi Pro League clubs and the Public Investment Fund - who own four clubs in the competition - is instead to aim for the Club World Cup and help improve its prestige, as that could ensure a glamorous alternative to the Champions League that eventually supersedes it. While many might sniff at that, the argument is that attitudes will change if it features many of the best players in the world. The circumstances have been further conditioned by tension between Uefa and Fifa over a range of issues, but the riches of the club game have proved a core subject. Fifa president Gianni Infantino has long wanted a competition to rival the Champions League, but one that he feels should benefit the wider football world too. An issue is that any expanded Club World Cup would initially need the major European names to make it lucrative, which is why there had previously been talk of £80m offers to the biggest clubs to participate when the idea was first broached before the Covid crisis interrupted the game. Fifa’s plans at that point had been to fund the Club World Cup with Softbank, whose largest investors for the Vision Fund are the Public Investment Fund, the 80 per cent owners of Newcastle United. Such reports brought fury from many stakeholders, because of the argument that figures of that scale would wreak havoc on the competitive balance within domestic competitions. If Boca Juniors and River Plate got huge money for one edition, as an example, it could ensure no one in Argentina is able to financially match them for a decade. Fifa would argue financial mechanisms still need to be resolved, and that this serves to spread the wealth of the game beyond western Europe. That plan was ultimately shelved as the game came together amid Covid, but has since been revised for the 2025 competition. That Club World Cup in effect replaces the Confederations Cup as preparation for the 2026 World Cup in the USA, but with the aim of making it a valued tournament in its own right. That is why the Saudi Pro League’s financial power could be so key to the project. While some former players within Uefa do back the project for reasons of football purism, there is concern that it could be an “Indian Premier League or Kerry Packer-style” disruption with huge impact. Whatever the outcome, Saudi ambition could give both the country’s clubs and Fifa the glamour for the Club World Cup that both want. It could have huge repercussions for the Champions League, without letting Saudi Pro League clubs in. Read More The Premier League now faces a credibility ‘crisis’ – and latest VAR farce is just the tip Sir Jim Ratcliffe reportedly considering minority stake bid for Manchester United Frank Lampard explains why he is ‘not surprised’ by Chelsea’s struggles PGA Tour have received interest from investors other than LIV Golf Chelsea finally catch a break as Mykhailo Mudryk gets his moment Mauricio Pochettino vows to continue to show belief in Chelsea’s young stars

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Direct messaging is reportedly coming to Threads soon as the Twitter rival app’s user base grows to nearly one-tenth of the Elon Musk-owned platform. A leaked internal report from Meta suggests DMs will be “coming soon” to Instagram’s Threads, along with other exciting features, Business Insider reported. Initially, Instagram’s chief Adam Mosseri had said DMs are not in Threads’ immediate roadmap, but the new leaked memo suggests the Twitter competitor could offer the messaging feature much sooner than expected. This expected update to the platform comes as Threads now has over 100 million user sign ups just within days of its arrival, boasting a weekly active user base that is nearly one-fifth of competitor Twitter’s. Within just its first week of launch, Threads racked up about 93 million active users globally and on 10 July, Meta announced that the app had reached 100 million signups. The app now has more than 150 million downloads, reaching this milestone “5.5 times more quickly than the second-fastest app to do so”, according to the app intelligence firm data.ai. Niantic’s Pokémon GO held the top spot as the most rapidly downloaded app for years since its debut in July 2016. Among Threads’ userbase, data.ai’s report suggested India accounts for nearly a third of the app’s downloads, followed by Brazil, with 22 per cent of overall Threads’ installs, and the US representing about 16 per cent of the total. Now, with the anticipated inclusion of a direct messaging feature, people on Threads can stay longer and chat privately without having to leave the app. Other features such as improved search, trends and topics are also reportedly coming soon, along with a feed in chronological order. It is unclear when these new updates will come. The new changes could put more pressure on Twitter and its owner Elon Musk, who said the platform continues to lose cash as advertising has dropped by half. “We’re still negative cash flow, due to (about a) 50 per cent drop in advertising revenue plus heavy debt load,” Mr Musk tweeted on Saturday. “Need to reach positive cash flow before we have the luxury of anything else,” he said. Read More $44 billion and eight months later. It’s finally all over for Elon Musk Twitter changed my life – I’ll never forgive Elon Musk for what he’s done to it Twitter is in negative cash flow due to 50% drop in advertising revenue, says Elon Musk Twitter in negative cash flow due to 50% drop in advertising revenue, says Elon Musk Twitter starts making payments to its most controversial users Elon Musk posts series of explicit tweets about Mark Zuckerberg

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