
Women’s football ‘could be billion-pound industry’ claims Karen Carney
Women’s football could be a billion-pound industry within 10 years if it gets the right investment now, according to the chair of a new independent review. Former England international Karen Carney’s review panel has called for wide-ranging reform at the elite and grassroots level of domestic football to fully capitalise on the Lionesses’ Euros success last summer. Among the key calls in the review to grow the women’s game published a week before the start of the Women’s World Cup are: The creation of a fully professional environment in the top two tiers, with a minimum ‘salary floor’ in the Women’s Super League from 2025-26, gold standard physical and mental healthcare provision, a world-leading parental leave package and full union representation. A redirecting of some funding from the men’s FA Cup prize pot to support the women’s game. Identification of a new strategic partner to invest in improving the talent pathway and academy structure. A dedicated broadcast slot – possibly Saturday 3pm, if women’s football can be exempted from the blackout period with the support of the football authorities. Carney recognises many of the measures outlined in the review will require significant investment but said: “Women’s football is a start-up business. “If you’re starting something you have to have an influx of money. In 10 years’ time I really do believe this sport could be a billion-pound industry. “But these standards and these requirements for investment are the foundation that will lead us to that point. “I really do think we can make that (investment) back.” Carney said the review’s aim was to introduce minimum standards across all areas of the game, and insisted that even though there were significant cost implications for clubs and the FA in particular, this was not something anyone in the game could afford to ignore. “I have to have every confidence that these recommendations will be implemented and with urgency,” she said. “This should never, ever sit on the shelf, it’s got to stand for something. “Do I want players going on the NHS (to get treatment for injuries)? No. Do I want players to be using bin bags for curtains? No I don’t. “I understand there is going to be a lot of pushback, people saying that it’s a big investment piece, but that’s what is needed now. “In 2011 when the WSL was launched, I bet the same conversations happened then (with people saying) ‘it’s a lot of money we’ve got to find’. “Even I thought that at the time. But that has led us to this point, now we’re further along we need to get to the next point.” An independent women’s football review was recommended in the 2021 fan-led review of football governance, and was commissioned by the Government in September last year. In all the 128-page report, formally titled ‘Raising The Bar: Reframing the opportunity in women’s football’, has produced 10 recommendations, primarily focused on ensuring minimum standards are met on a range of areas. There are some interesting details within it. For example, it calls for a new unit, funded by the Football Association, to research issues affecting female footballers such as the greater prevalence of anterior cruciate ligament (ACL) injuries among women compared to men. It calls for a fully professionalised environment in the top two tiers of the women’s game, including the introduction of a minimum salary in the Women’s Super League by 2025-26 and an increase in contact time between clubs and players in the Championship from eight hours a week to 20 by 2027-28. It also says there should be full union representation for all players in the top two divisions. However, it rejected the idea of a US-style closed format for the top two tiers, something it said was being considered by an FA working group handling the transition of the WSL and Championship to ownership by a new company. The review calls for a redirection of some of the men’s FA Cup prize pot of £20m as a solidarity contribution, in particular to help Women’s Championship clubs meet some of the minimum standards the review sets out. It highlights a lack of investment in the talent pathways, with Carney pointing out the need to “kickstart” progress with a strategic partner. Asked if that could include an organisation such as the Saudi Public Investment Fund, she said that would be a decision for the new company which takes over ownership of the WSL and the Championship from 2024-25. Carney accepted there were “pros and cons” of trying to seek an exemption for women’s football from the Saturday afternoon blackout period but added: “We need stakeholders to have an adult conversation and say ‘how can we help women’s football?’ “At the moment it’s really saturated, the time slots are not really working. I have to say the Premier League have been brilliant, and the EFL, everyone wants to help.” The review also called on the FA to address a lack of diversity in the game, first by auditing the existing workforce and then by creating a workforce strategy. Read More Lionesses bonus row could drag on until after World Cup Lucy Bronze says ‘it’s a shame’ women have to fight for change amid bonus row Let’s be thankful we have sport to escape our country’s bleak reality Lionesses bonus row could drag on until after World Cup Mason Mount echoes iconic Manchester United No 7 in energetic debut Kai Havertz, Declan Rice and Jurrien Timber – this is Mikel Arteta’s Arsenal now
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England’s deadly duo have already provided the answer to the Lauren James debate
Lauren Hemp didn’t need to look; she already had the picture in her head. After 86 minutes of being everywhere for England, Hemp found another burst to turn away from Katrina Gorry and ease into the space, gliding to the left to create room on the right. As Australia backed off, Hemp opened up the angle and reversed the ball back to Alessia Russo - her target all along. Then came the finish, low, controlled, a clinical way to round off a ruthless performance on a gutsy night. Cool, calm and collected, it booked England’s place in the World Cup final and summed up how they beat Australia. “Incredible finish, incredible pass,” Sarina Wiegman said. For the second match in a row, her front two were both on the scoresheet, Hemp and Russo on target in the semi-finals, just as they were in the quarter-finals, just as Wiegman had planned. 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Hemp has gone from England’s dynamic winger to a roaming threat in a team that doesn’t play with wide forwards, and who instead offers so much more, covering the work of two positions. “She is just a nuisance,” said Ella Toone. “A nightmare to play against.” Hemp saved her best performance of the World Cup for the semi-finals and led the way to show what England needed as they faced the hosts and an entire nation in Sydney, on what was their biggest night in a generation. “I feel really fearless at the moment,” the 23-year-old said. “I’ve taken up a new role, I guess, in the team, running in behind players and getting the ball, creating something. I feel like I’m playing some of my best football.” Hemp has always been an attacker who has played with a mental picture of what is around her and an understanding of where defenders are. Hemp has always had the pace to hurt teams, the acceleration to just glide away, but Wiegman’s decision to bring the Man City forward inside the touchlines has made her threat more consistent. Unlike the Euros last summer, teams are not able to double-mark her. It has also brought her closer to Russo, who started the tournament isolated, a target for crosses swung into the box but who really just wanted to be involved and have the play near her. “They are complimentary in their qualities,” Wiegman said. With Hemp alongside her, Russo has found her position and her confidence, growing into the tournament like England as they have reached the final. The Lionesses, though, are faced with a decision ahead of Spain on Sunday. England’s deadly duo was their attacking trio, one that could now be reunited against in the World Cup final. James will be available after serving her two-match suspension for stamping on Nigeria’s Michelle Alozie in the last-16. If that was a moment that threatened not only her, but England’s participation in the tournament, then the fact that James is free to play against Spain is thanks to the spirit and resilience of her teammates, as well as the discretion of Fifa’s disciplinary panel. The Lionesses overcame not only the immense challenge of getting through Nigeria with 10 players but the battles against Colombia and Australia. Nothing has come easy for England at the World Cup and James, through a moment of madness in which she did apologise for, made it harder. James remains a tempting option, however. She is England’s greatest talent, a player who lit up the group stages with her two-goal, three-assist display against China, shining in a system that was designed and revolved around her in the No 10 position. Wiegman, though, has since been made to adapt, and the attacking triangle of James, Hemp and Russo has shifted to the midfield trio of Ella Toone, Keira Walsh and Georgia Stanway. Against Spain, the fixture in world football where individual battles in midfield are the most important, Wiegman is unlikely to move away from the formula that is working for this England team. Nor should she. After a difficult tournament, Toone had her moment against Australia, scoring another big-game goal for the Lionesses. It would be extremely harsh to drop her now, while having James as an impact substitute alongside Chloe Kelly is an excellent option for Wiegman to have. So too, suddenly, is the front two. "This team has ruthlessness,” Wiegman said, and it’s a spirit led from the front. Read More England finally reach the world’s greatest stage — and that is worth celebrating How England deployed dark arts and cool heads to silence Australian noise With one sublime pass, the Lionesses have unlocked the door to football Narnia
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