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There were two men running free in the Fiorentina half. First Jarrod Bowen, en route to winning West Ham United their first trophy in 43 years. And then David Moyes, sprinting on to the Prague pitch in celebration, arms stretched out wide. It was a run that was 25 years in the making, a journey that took him from the Auto Windscreens Shield to the Europa Conference League. Few clubs have waited longer for the emotional release of securing silverware. Few managers, either. It began in a derided knockout competition for Moyes, the Auto Windscreens where Preston North End, newly under a 34-year-old centre-back, faced Macclesfield in January 1998. A quarter of a century later and, in game No.1,097 of a marathon managerial career, Moyes had a major honour he could call his own. He had said credited Sir Alex Ferguson with the Community Shield his Manchester United claimed, perhaps thinking there would be further glory for him at Old Trafford. There wasn’t. But if Moyes has long been destined to be remembered as the man miscast as Ferguson’s successor, he has other places in footballing history. The best Everton manager since Howard Kendall is in select company. Like Ron Greenwood, like John Lyall but like no one else, Moyes has won something with, and for, West Ham. The ungainly, unglamorous figure bouncing up and down in front of their fans finally has the crowning glory he has long lacked. It may be ‘only’ the Conference League and West Ham’s resources perhaps dictate they ought to triumph, but Moyes had been the manager whose considerable achievements lacked that defining feat. He has ten top-eight finishes in the Premier League with either West Ham or Everton and if taking the Merseysiders to fourth in 2005 involved greater alchemy, the reality is that two clubs who used to have more hope of silverware now operate in an environment where the superpowers sweep up the prizes, even those they scarcely want. Successive European runs have shown what the medals mean to West Ham: for Moyes, sent off in the semi-final last year for rather ignominiously booting the ball at a ball-boy, there is a happier ending. The Scot had called this the biggest game of his career and, before the night finished, he was placing his medal around the neck of his 87-year-old father, David senior. He saw names being etched into West Ham folklore. Only Alan Sealey had scored the goal to win West Ham a European trophy until Bowen burst clear. Only Bobby Moore and Billy Bonds, their greatest player and record appearance maker, had captained them to silverware until Declan Rice, almost certainly in his valedictory act, joined an elite band. Rice will probably leave. For much of the season, there has been a debate if Moyes should, and for other reasons. West Ham underachieved in the Premier League, spending the best part of £200m, finishing 14th. The 60-year-old was taken aback last season when Jurgen Klopp informed him he was the oldest manager in the division and grateful when Roy Hodgson relieved him of that mantle; the more pertinent issue is whether he is deemed yesterday’s manager now. Certainly Fiorentina out-passed West Ham for swathes of the final. They looked the team with the more progressive ethos, the side with the manager, in Vincenzo Italiano, bound for better things. But Moyes’ management has always been based in part on grit and grind, on putting in hard work in hard times. It hasn’t always reaped a reward but West Ham stayed in the game. There weren’t VAR penalties or the Europa Conference League when Moyes started out in the Auto Windscreens Shield but Said Benrahma scored from the spot. Moyes had led in a final before – Louis Saha’s goal after 25 seconds in the 2009 FA Cup was a record until Saturday – and, when Giacomo Bonaventura cancelled out the opener, he could have been forgiven for having flashbacks to Chelsea’s comeback against Everton 14 years ago. But not this time. The Conference League was not actually created for Premier League or Serie A clubs but for Fiorentina and West Ham, starved of honours for two and four decades respectively, it had a purpose, a chance to create memories and Bowen did. And so on a night when a section of West Ham’s fans disgraced themselves, pelting Fiorentina captain Cristiano Biraghi with missiles, leaving him with blood running down his head and neck, their manager got the reward that had long eluded him. For much of Moyes’ quarter of a century, he has seen the major prizes go to the coaching Galacticos. He had been earned his peers’ approval, being voted the LMA’s manager of the year three times, but as he stood on the podium, tugging at the gold medal Aleksander Ceferin had placed around his neck, Moyes had something he had been searching for since over a thousand games ago. Read More West Ham fans leave Fiorentina player bleeding after being hit by objects thrown from crowd West Ham end trophy drought in most dramatic style as Jarrod Bowen plays the hero Violent clashes between West Ham and Fiorentina fans lead to arrests ahead of European final Carlton Cole on West Ham’s final, a coaching career and his surprise ‘love’ of the world’s most sustainable sport David Moyes hands over medal to his father after West Ham end wait for trophy West Ham end trophy drought in most dramatic style as Jarrod Bowen plays the hero West Ham vs Fiorentina LIVE: Europa Conference League final latest updates

It may be of scant consolation in the Ruhr Valley but Borussia Dortmund’s status as the footballing world’s preeminent feeder club seems cemented. A few days before Erling Haaland, their 2022 flagship sale, played in a Champions League final, there was confirmation that Jude Bellingham, his 2023 counterpart, is going to serial Champions League winners Real Madrid. He was perhaps overshadowed by the Miami-bound Lionel Messi but it probably still represents the summer’s most momentous transfer. There have been times over the last two seasons when Real have seemed to be mounting a lone campaign to prevent the Premier League from dominating Europe; they eliminated three English opponents last season and two this before the emphatic 4-0 defeat to Manchester City. It doesn’t quite reverse the scoreline, but as City were also suitors for Bellingham, Real gained revenge of sorts. Perhaps they are never more potent in the transfer market than when hammered on the pitch: in 2009, after being thrashed 4-0 by Liverpool, they went out and bought Cristiano Ronaldo, Karim Benzema, Xabi Alonso and Kaka. Fourteen years and five Champions Leagues later, Benzema is finally leaving. That Bellingham is still a teenager, if only for a few weeks, opens up the prospect of a sequel, a continuum of success. Maybe a generational talent will help swing the balance of power back to where it has often resided, in the Bernabeu. It also shows that his is a career unlike any other English player: even if the Premier League eventually does beckon, it will only be after playing in the Championship, the Bundesliga and La Liga. There is an English trait towards insularity, but Bellingham feels increasingly cosmopolitan. And Real still seem the ultimate destination club. In a world of various rivalries – England versus mainland Europe, new money against old – the siren call of Spain’s two superpowers remains strong. Being Real – or Barcelona – comes with certain advantages; they have long exerted a gravitational pull for Spanish, Portuguese and South American footballers but Bellingham is proof it still extends beyond them. It also confers an economic advantage. If Barcelona’s current financial strategy is to get everything and everyone on the cheap, Real may have got Bellingham for a relative bargain. Sizeable as an initial fee of £86 million is, it is less than many anticipated. When Liverpool bowed out of the race for him, the sense was that Bellingham could go for £130 million; even £86 million would have been beyond Liverpool’s parameters, as some other clubs had already concluded, while Manchester United’s need for a striker meant he could not be their top priority. It may have only left a market of two: Real and City. In his own way, Bellingham is the anti-Haaland. Whereas there was a clear vacancy for a centre-forward in Manchester, there is congestion in the queue for midfield spots in Madrid. Carlo Ancelotti might be the greatest diplomat of his age. He might also need to be, with the next generation of Bellingham, Eduardo Camavinga, Aurelien Tchouameni and Federico Valverde, while there is also the ancien regime of Toni Kroos and Luka Modric to placate. In one respect, it may have been better for Real had Bellingham joined in 2024 when one or both of Modric and Kroos could leave. In the meantime, even the compromises of fielding Camavinga at left-back and Valverde on the right wing may not shield the reality each has a compelling case to start in midfield in the major matches. Six into three does not go. Nevertheless, Real still look masters of succession planning. It is a way in which they have reinvented themselves. Vinicius Junior is proof they are now signing Galacticos before they become Galacticos and, for all his talent, Bellingham has not yet gravitated to the level of fame players such as Zinedine Zidane and David Beckham had when Real bought them. But it is notable that Bellingham joins as perhaps the last of the old-school Galacticos goes: Eden Hazard was the trophy signing, the €100 million man who left on a free transfer. Real got four goals in La Liga from Hazard over four seasons and if injuries rendered him and them luckless, Bellingham offers the prospect of more longevity and resale value as well as a greater impact. Hazard apart, Real have been smart buyers in recent years, with a judicious mix of long-term investments, astute free transfers and players acquired for less than their actual value. They have debunked their own dishonest rationale for trying to found the Super League by handling transition within the existing parameters of their budget, and perhaps emerging stronger at the end of it. Now Real are simultaneously delaying the future with Kroos and Modric, being forced into it by Benzema’s departure and preparing almost perfectly for it. They seem to have the midfield for the 2020s. If, in due course, Bellingham is joined at the Bernabeu by either Haaland or Kylian Mbappe, they may have the forward for the decade, too. Read More Jude Bellingham to become the eighth Brit to play for Real Madrid Lionel Messi to Inter Miami: Apple deal, MLS contract, salary, debut and everything we know The trick that made Erling Haaland the ultimate finisher – in more ways than one

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