It only took a moment for Jamaica’s plan to unravel. After keeping three clean sheets in their historic progression from the group stages, a goal was all it took for their World Cup dream to finally appear out of reach. As Deneisha Blackwood was caught under the high ball, Colombia found the quality they had long been searching for: Catalina Usme cushioned it perfectly on her left foot and a step later, it was guided into the far corner. For the first time in four matches at this World Cup, Jamaica and goalkeeper Rebecca Spencer conceded, and if this last-16 tie desperately needed a goal, so did Colombia’s entire approach. After taking the lead, they finally began to look like the team that shocked Germany in topping Group H, and who will now look to do the same against England in the quarter-finals. Playing Jamaica didn’t suit them. Facing the Lionesses might. When Colombia stunned the World Cup and beat Germany, it was a victory built on how effectively they disrupted the two-time champions when they were in possession. Not having as much of the ball allowed Colombia to pick, press and frustrate. But in the last-16 it was Jamaica who were succeeding in frustrating them. Jamaica barely left their half when the game was goalless, sitting deep and cancelling Colombia out with their defensive shape and resilience. Colombia were faced with having to create their own impetus, they struggled for fluency in a poor game and Jamaica’s plan, for 51 minutes at least, was working. But then Usme struck and as Jamaica were forced to open up, Colombia were released. They became the side that England will not enjoy facing, as Linda Caicedo showed the glimpses that the Lionesses need to somehow control. Colombia immediately looked more threatening as Caicedo, a nimble and electric dribbler from the left, had space to weave and drive. A goal up, Colombia were able to combine their combativeness in midfield with the 18-year-old’s speed and quality in attack. It should concern England, who were disrupted by Haiti in their opening game while being stretched by Michelle Dumornay. They are likely to face a similar challenge in Colombia, yet the South American side, who reached the final of last year’s Copa America, have a much sharper and more experienced edge. Of course, England have since settled on a new formation since that ragged opening display against Haiti and Dumornay, although the future of Sarina Wiegman’s 3-5-2 could also be now under consideration due to Lauren James’ suspension. What the system has given England is greater defensive solidity and the Lionesses have yet to concede from open play at the World Cup. They came under significant spells of pressure against Nigeria, but England still did not concede as many high-quality chances than they did against Haiti. Wiegman’s side have been less open and more disciplined with Jess Carter and Alex Greenwood alongside Millie Bright. Even as Nigeria targeted the sides of England’s back three, in what was an excellent tactical performance from Randy Waldrum’s side, Carter and Greenwood’s individual defending was exceptional. It will need to be again on Saturday, with Carter facing the eye-catching Caicedo and Greenwood likely to face the unpredictable Mayra Ramírez, who has licence to roam inside from the right channel. If England do keep their 3-5-2 and look to control possession, Lucy Bronze and Rachel Daly will again be asked to push high and wide, leaving Carter and Greenwood with another match of considerable defensive responsibility. Jamaica would have been a completely different test and had they defeated Colombia, Lorne Donaldson’s side would have played the same way against England. That they reached the last-16 at all was credit to their remarkable defensive organisation but it only took a moment for that to slip as Blackwood was caught under the switch to the far post. Jamaica finished the World Cup having scored once and conceded once - that they reached the last-16 at all was a remarkable achievement. Jamaica’s late assault on the Colombia goal was too little and too late. Drew Spence’s header that sneaked past the post was the closest they came, but Jamaica may regret not showing more adventure in the first half and they struggled to bring Khadija Shaw into the match. The Lionesses would have been more confident facing a low block, although it is aso fair to question whether Wiegman’s side would have been anywhere near as dangerous without James when they thrashed China 6-1 in the group stages. But that performance and Wiegman’s deployment of 3-5-2 came with China in mind. The England manager needed a response after two uninspiring 1-0 wins against Haiti and Denmark, and so found the formation that unlocked something new and unpredictable from England while exploiting China’s obdurate system. Now James’ suspension has given Wiegman a reason to go on the front foot again, and to make the changes that will cover for the absence of their star forward, but to pick holes in Colombia as well. And with their quarter-final opponent set, Wiegman and England can get to work. Read More Women’s World Cup TV schedule: How to watch every match today Who and when do England play next? Lionesses route to the World Cup final Lauren James apologises after World Cup red card Lauren James apologises after World Cup red card Trump goes on unhinged rant blaming Biden and ‘wokeness’ for USWNT’s World Cup loss A timeline of Donald Trump’s spat with Megan Rapinoe

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Billionaire Elon Musk rebranded Twitter this week and replaced the iconic blue bird logo with a black X, in his latest effort to overhaul the social media giant. The redesign ties in with Musk’s plans to build an “everything” platform –like China’s WeChat or PayTm in India – as he encouraged users to reimagine the “whole concept” of the app formerly known as Twitter. On 24 July, the Tesla founder tweeted a picture of the new logo cast on the Twitter headquarters building in San Francisco, as workers were seen taking down the bird logo that has defined the platform since it was launched in 2006. Musk also redirected the website x.com to twitter.com, and announced that Twitter will soon only be available in dark mode. But it wasn’t an entirely smooth rollout, as it was later revealed Twitter had failed to secure the required permits to change the building signage. Trademark experts also warned Musk could face legal action over his use of X, since rivals Meta and Microsoft both own intellectual property (IP) rights for the letter. The site was reportedly blocked in Indonesia after Mr Musk unveiled the X logo because of the country’s laws on online pornography and gambling. User reactions were also mixed. “The X logo looks like it’s for one of those ridiculous fragile masculinity subscription box services that would send you like an axe, a bottle of hot sauce, small batch coffee, and some beard oil every month in 2019,” one tweet – or is it an X – read. As Twitter moves into a new era, on the heels of a controversial revamp, we look back on seven marketing fails: Royal Mail to Consignia In 2001 the Royal Mail was rebranded as Consignia, but it did not last long. “The new name describes the full scope of what the Post Office does in a way that the words ‘post’ and ‘office’ cannot,” Royal Mail’s then-chief John Roberts unveiled the results of a £2m rebrand, adding that the “modern, meaningful and entirely appropriate” name was suited to the company’s aspirations of becoming an international postal operator. The public did not agree and just 16 months later Consignia was renamed Royal Mail plc, reversing what is considered one of the most disastrous corporate rebranding efforts in recent history. The strategist who led the Consignia rebrand later defended it in an interview with the BBC, explaining why the name was chosen. Keith Wells, who was the director of Dragon Brands, said: “It’s got consign in it. It’s got a link with insignia, so there is this kind of royalty-ish thing in the back of one’s mind. And there’s this lovely dictionary definition of consign which is ‘to entrust to the care of’. That goes right back to sustaining trust, which was very important.” Coke to New Coke “New Coke” remains the benchmark for bad product launches, nearly 40 years after the Coca-Cola company infamously decided to change its secret recipe to gain a competitive advantage over then-up-and-coming Pepsi Co during the cola wars of the Eighties. The decision backfired, as passionate Coke drinkers were devastated by the new taste of the beverage – even launching grassroots campaigns across the United States to bring back the old Coke. “It was the people against the corporation – only in America,” CBS News reporter Bob Simon said in 1985. “Coke said it was committed, so were the people. In California they collected signatures, in Seattle they set up a hotline.” Delighted by their rival’s blunder, Pepsi released an advertisement featuring a girl who asked: “Somebody out there tell me why Coke did it? Why did Coke change?” Coca-Cola eventually buckled under the pressure and announced it would bring back the original taste of Coke, with the company’s then-president saying: “The simple fact is that all of the time and money and skill poured into consumer research on a new Coca-Cola could not measure or reveal the depth and abiding emotional attachment to original Coca-Cola felt by so many people.” Facebook to Meta Mark Zuckerberg’s Facebook became Meta in October 2021 to signal its future as a “metaverse company”. A metaverse is defined as “a digital reality that combines aspects of social media, online gaming, augmented reality (AR), virtual reality (VR), and cryptocurrencies to allow users to interact virtually.” While the tech billionaire insisted the rebrand had nothing to do with the PR crisis during what is now remembered as Meta’s worst year ever. From claims the US Capitol riots were organised on the social media platform to employee-turned-whistleblower Frances Haugen’s allegations, Facebook’s reputation took a severe beating in 2021. And the new name didn’t help. According to a report from The Harris Poll, public trust in Zuckerberg’s company significantly dropped after the announcement that it was going to be known as Meta. PR experts also told Insider Meta would have to do “fundamental work” to win back this trust. PwC to Monday One of the Big Four accounting firms, PricewaterhouseCoopers confusingly changed the name of its consulting arm to Monday in what is widely considered a big branding blunder. “Monday is a new identity on which to build our company’s future, and it will have meaning and stand for something,” the company’s then-CEO Greg Brenneman said, announcing the new name that, apparently, conjures images of “fresh thinking, doughnuts, hot coffee”. However, the brand name was a flop as it failed to capture the essence of PwC’s work, and caused widespread confusion – and derision – from members of the public as well as the press. “The day of the week formerly known as Monday would like to announce its name change to distance itself from PWC Consulting. Forthwith it will be known as Tuesday Eve,” one person quipped. Reporting on PwC’s new name, CNN Money said a spokesperson from Wolff Olins, the agency that led the $110m rebrand, “could not immediately be reached Monday—the day, that is.” The rebrand was eventually rolled back. Hershey’s new logo The well-known chocolate company in 2014 unveiled a logo that resembled a “steaming pile of s***” as the abandoned design continues to amuse TikTok users nine years later. When Hershey’s set about trying to create a fresh and modern interpretation of its beloved Kisses icon, it replaced a photograph of their silver Hershey’s Kiss with an animated, brown version and a gray curlicue to represent its packaging. “The new branding will impact all visual aspects of how The Hershey Company presents itself,” the company said in a statement at the time, “from consumer communications to websites to the interior design of its office spaces and the look of its retail stores.” Amused customers were quick to point out the logo had ended up looking like a poop emoji instead, an unsavoury association to make with a chocolate brand. @zacharywinterton Once you see it you cant unsee it. This design is proof that not all logos are created equal ? #logodesign #designfail ♬ original sound - Zachary Winterton Sunny Delight The orange soft beverage launched in the UK in 1998 was once considered a threat to Pepsi and Coke. However, a poorly-timed advertisement amid regulatory scrutiny brought grey storms for Sunny Delight, as the drinks sales fell from a record high of £160m to a measly £6.8m by 2010. The Food Commission launched a campaign against Sunny Delight, claiming it was bad for children after it was reported that one child in Wales turned yellow from drinking 1.5 litres of the drink. “This is excessive consumption and consumption on that scale would lead to a yellowing of the skin because of the beta carotene, in the same way as drinking too much carrot juice or orange juice would,” a spokeswoman for the company said at the time. The girl’s condition, caused by betacarotene which gives the drink it’s colour, emerged at the same time as Sunny Delight was running an ad campaign featuring a pair of snowmen turning orange. Consequently, the popularity of Sunny Delight reportedly halved, as consumers lost their appetite for the bright yellow, sweet drink. Cardiff City’s football kit In 2012, the club’s then-new owner gave the kit an ill-conceived makeover. He decided to put the team, nicknamed the Bluebirds, in a red kit and changed the logo from a blue bird to a red Welsh dragon. “The change of colour is a radical and some would say revolutionary move which will be met with unease and apprehension by a number of supporters, along with being seen as controversial by many,” ex-chief executive Alan Whiteley said. “To those I would like to say that this was not a decision that has been taken lightly or without a great deal of thought and debate. Fans retaliated and the blue kit was restored, with approval from the club’s owner Vincent Tan. Read More Sinead O’Connor latest: Singer moved to London ‘to feel less lonely’ after son’s death, neighbours say England vs Denmark LIVE: Women’s World Cup result and reaction as Lionesses win but Walsh injured Man in debt after driving motorhome through London’s low emission zone First British passports issued in King’s name unveiled Royal Mail wins contract for collection and delivery of passports Mapped: Ten worst UK hotspots for dog attacks on postal workers

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Bryan Kohberger has finally offered up a vague alibi for his movements on the night that he is accused of brutally stabbing four University of Idaho students to death in their beds. The 28-year-old criminal justice PhD student claims that he was out on a solo drive throughout the night of 12 November and into the early hours of 13 November – but admits that there are no witnesses to back up his version of events. “Mr. Kohberger has long had a habit of going for drives alone. Often he would go for drives at night,” his attorney Anne Taylor wrote in a new court filing. “He did so late on November 12 and into November 13, 2022. Mr. Kohberger is not claiming to be at a specific location at a specific time; at this time there is not a specific witness to say precisely where Mr. Kohberger was at each moment of the hours between late night November 12, 2022 and early morning November 13, 2022. “He was out, driving during the late night and early morning hours of November 12-13, 2022.” The claims about Mr Kohberger’s unusual nighttime habits – and his whereabouts on the night of the murders – come after prosecutors demanded that his legal team reveal his alibi ahead of his October trial. Under Idaho law, defendants have 10 days to provide a written statement about where they claim to have been at the time of the alleged crime and offering information about any witnesses who can support their claim. On 23 May – one day after he was arraigned on four murder charges – Latah County Prosecutor’s Office put in a demand for Mr Kohberger’s notice of alibi. Back then, Mr Kohberger’s legal team asked Judge John Judge for an extension, saying that they needed more time due to the wealth of evidence in the high-profile case, and the deadline was extended to 24 July. But the deadline came and went, with Mr Kohberger’s legal team hinting that he has evidence placing him in another location at the time of the murders – but stopping short of revealing where and instead saying it may come to light at trial. The prosecution subsequently filed a motion seeking to compel an alibi. While Mr Kohberger’s attorney said that there is no specific witness to say where he was throughout the time of the murders, she wrote in the new filing that she anticipates “corroborating witnesses” will back up his explanation at trial. Mr Kohberger is facing the death penalty over the brutal 13 November murders of Madison Mogen, Kaylee Goncalves, Xana Kernodle and Ethan Chapin. He is due to stand trial on 2 October after being indicted by a grand jury on four counts of first-degree murder and one burglary charge. His explanation that he was out on a solo drive that night comes as prosecutors tied him to the murders, in part, through surveillance footage showing his white Hyundai Elantra travelling to and from the crime scene. The affidavit, released in January, outlined some of the evidence against the accused killer – including his DNA on a knife sheath left behind at the scene of the murders, the surveillance footage and cellphone activity. The sheath – for a military or Ka-Bar style knife – was found partly under Mogen’s body after she and Goncalves were found stabbed multiple times on Mogen’s bed on the third floor of the home. DNA on the button clasp of the sheath was then found to match that of the 28-year-old accused killer. Mr Kohberger’s attorneys have sought to cast doubts on the strength of this DNA evidence, in particular the use of genetic genealogy. According to the affidavit in the case, the FBI used genetic genealogy databases to try to identify the DNA source. Trash was then collected from the suspect’s parents’ home in the Poconos Mountains and a familial match – from Mr Kohberger’s father – was made to the sheath, according to the criminal affidavit. Following Mr Kohberger’s arrest on 30 December, DNA samples were then taken directly from the suspect and came back as “a statistical match”, say prosecutors. Mr Kohberger is accused of breaking into an off-campus student home on King Road in the early hours of 13 November and stabbing the four students to death with a large, military-style knife. Two other female roommates lived with the three women at the property and were home at the time of the massacre but survived. One of the survivors – Dylan Mortensen – came face to face with the masked killer, dressed in head-to-toe black and with bushy eyebrows, as he left the home in the aftermath of the murders, according to the criminal affidavit. For more than six weeks, the college town of Moscow was plunged into fear as the accused killer remained at large with no arrests made and no suspects named. Then, on 30 December, law enforcement suddenly swooped on Mr Kohberger’s family home in Albrightsville, Pennsylvania and arrested him for the quadruple murders. The motive remains unknown and it is still unclear what connection the WSU PhD student had to the University of Idaho students – if any – prior to the murders. The murder weapon – a fixed-blade knife – has still never been found. As a criminal justice PhD student at WSU, Mr Kohberger lived just 15 minutes from the victims over the Idaho-Washington border in Pullman. He had moved there from Pennsylvania and began his studies there that summer, having just completed his first semester before his arrest. Before this, he studied criminology at DeSales University – first as an undergraduate and then finishing his graduate studies in June 2022. While there, he studied under renowned forensic psychologist Katherine Ramsland who interviewed the BTK serial killer and co-wrote the book Confession of a Serial Killer: The Untold Story of Dennis Rader, the BTK Killer with him. He also carried out a research project “to understand how emotions and psychological traits influence decision-making when committing a crime”. Read More Bryan Kohberger claims DNA may have been planted at Idaho murders scene – as alibi deadline looms Bryan Kohberger defence hints at alibi in Idaho murders - but won’t reveal what it is as deadline passes Bryan Kohberger could face the firing squad for the Idaho murders. What would this mean?