By Julie Zhu and Kevin Yao HONG KONG/BEIJING China has in recent weeks widened existing curbs on the

As the biggest YouTuber out there, MrBeast is known for his eye-catching thumbnails. However, he recently noted one change that is causing even more people to view his videos. The 25-year-old - whose real name is Jimmy Donaldson - has over 181m subscribers and so knows what causes viewers to click on his latest piece of elaborate content. Often, MrBeast - like many other YouTubers - can be seen pulling a shocked face to attract and intrigue viewers to watch in his thumbnail images. But after testing out different versions for his videos, he shared how the classic pose isn't as effective as he thought, explaining that thumbnails with his mouth shut do better. “I closed my mouth on all my thumbnails and the watch time went up on every video lol,” MrBeast said on Twitter/X. “My mouth is now closed in all my thumbnails but the war has just begun. We must not rest until mouths are closed in everyone’s thumbnails." In the tweet, he shared a screenshot of the different combinations where YouTube declared the thumbnails of him flashing a smile were a "winner," compared to the traditional shocked face. "Now all YouTubers will shut their mouths," one user jokingly tweeted, to which the MrBeast replied: "Thank god." When someone asked the YouTuber if the shocked face thumbnail era was over, he answered: "Seems like it, here’s more results. Now that I can actually A/B test thumbnails I don’t have to guess and I just test and see what people want." The YouTuber admitted: "My mouth would have closed years ago if I had this tool." Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

The Chicago Bears have listed Chase Claypool inactive with plans to trade the disgruntled WR. Here are teams that could talk themselves into it.

By Laura Sanicola and Jeslyn Lerh SINGAPORE (Reuters) -Oil prices were little changed on Thursday as uncertainty over whether the

DALLAS & MELBOURNE, Australia--(BUSINESS WIRE)--Oct 25, 2023--

Matt Roloff went for a regular esophagus checkup when doctors revealed he has a stomach complication

Washington says it can police how Tehran uses the prisoner swap windfall. Analysts aren't so sure.

This comes after former late-night host Conan O'Brien knocked modern political comedy claiming Donald Trump jokes aren't funny

Criticized for giving into governments' censorship demands, Elon Musk on Sunday claimed that Twitter has "no actual choice" about complying those requests.

Asian investors traded nervously Tuesday as they kept an eye on Washington, where lawmakers are expected to vote this week on a deal to hike the US debt...

Cenat accumulated his viewership of 70.81 million hours watch time while streaming for the relatively short airtime of 1,187 hours and 57 minutes

As Sen. Tim Scott enters the 2024 GOP presidential field, he will be eager to introduce himself to voters who might not know much about him