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Why are online coaches suddenly having a social media boom?
Why are online coaches suddenly having a social media boom?
To say the online coach industry is having a moment is an understatement given its continued popularity since the spike in searches during the pandemic. The sudden move to online completely transformed the way we live, from shopping to communicating with friends and family, to the hospitality sector and education. It didn't take long for qualified professionals to re-package their services to meet society's requirements, and while online coaching was by no means a new concept, the unpredictability of daily restrictions forced many to take the leap. This was mostly because they had no other option due to the inaccessibility of in-person meets. Many people believed online coaches would be a temporary novelty – similar to banana bread's 15 minutes of fame – but, they are seemingly here to stay and flourishing in their own right. From spiritual and career guidance to mental health and relationships, every corner of the online coach sphere is seemingly covered. But, arguably one of the most popular remains to be online personal trainers. Kim Weston, 26, remains one of the highly-regarded online coaches on social media, having helped over 500 women achieve their desired results. One client called Kim's coaching "one of the best decisions they ever made" when they fell ill with Covid. "Being able to message you for everything – whether it is to help with a workout, general advice, or even to tell you how I've felt – you've picked me up," they wrote, adding that they "couldn't be happier with the plan." Another gushed about how Kim had helped them gain confidence and "love the skin they're in, which I never thought was possible." Kim's coaching, soon to be rebranded to The New You Movement, catapulted to success when she kickstarted her online journey in April 2020. Currently known as Kim Weston Fit, the rebrand epitomises everything Kim stands for to "create a healthier, happier & better version of yourself." "I want to help women understand that it is possible to have a social life and sustainably achieve their fitness goals," she told indy100. Kim believes the online shift is here to stay, as she suggests "online clients get much better results," which people have learned for themselves. Kim finds it offers more flexibility to all, with a catalogue of workouts, nutrition advice, meal plans and much more all under one app. She also delivers advice and conducts weekly check-ins with all her clients taking part in her one-to-one programme. Kim, who spent years as a personal trainer in the UK before relocating to Dubai, finds that people tend to ask more questions and are more accountable during their online coaching programme. While Kim believes that in-person training is "essential" for gym newbies to learn the ropes and become familiar with gym equipment, she also feels it can sometimes result in the client becoming "reliant on a personal trainer to push them through the session." Not to mention, physical PTs are often much more expensive – especially several times a week. Instead, "online coaching teaches self-motivation, use of equipment and understanding towards fitness by doing it all themselves," she continued. "They are given the necessary tools but have to find the drive in them to do it themselves." Online coaches are seemingly having a social media boom, with the masses taking over social media with savvy content. Kim advises those looking for a coach to seek someone "who has a lifestyle they want to live." "If they want to be a bodybuilder or someone who competes a lot they will get a restrictive and firm trainer," she explains. "If they want to enjoy life and don’t want to give up their social life, they should find someone who is enjoying that whilst training alongside." Online coaching brings a lot of personal responsibility too, as for Kim, it's important that clients feel comfortable talking about anything. She also encourages women to go with female trainers, as they understand "how women’s bodies work," and helps tailor workouts and check-ins around PMS symptoms and cycles. "There will be a lot of things in life that come and can affect your training and you need to be able to open up to your coach about this to ensure they understand why in particular you may not have been able to follow something that week," she says. "It can be difficult to stay motivated 24/7 and if you can tell your trainer when you’re feeling low they can be there to pick you up." Kim continues: "Communication is key and I always tell my clients to treat it like a relationship." Sign up for our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-09-30 17:29
Anti-union Starbucks worker challenges structure of US labor board
Anti-union Starbucks worker challenges structure of US labor board
By Daniel Wiessner A Starbucks Corp employee who wants to dissolve a union at a New York store
2023-10-05 05:49
Taxpayer-funded security for DeSantis jumped to $8 million as he launched presidential campaign
Taxpayer-funded security for DeSantis jumped to $8 million as he launched presidential campaign
Florida taxpayers paid $8.8 million to protect Gov. Ron DeSantis and his family over the past year as he laid the groundwork for and then launched a presidential campaign, according to a new state report.
2023-08-16 08:54
'Unfinished business' pushes Hamilton to two more years at Mercedes
'Unfinished business' pushes Hamilton to two more years at Mercedes
Lewis Hamilton is convinced that he can have a winning future in Formula One after Mercedes on Thursday renewed his contract until 2025, ahead of...
2023-08-31 22:45
Surging Treasury yields upend stock market's
Surging Treasury yields upend stock market's "bond proxies"
By Lewis Krauskopf NEW YORK Soaring Treasury yields have stunned the U.S. equity market in recent weeks, with
2023-10-07 00:55
PGA Live Updates | Scottie Scheffler, Corey Conners surge to the top of the leaderboard at the PGA
PGA Live Updates | Scottie Scheffler, Corey Conners surge to the top of the leaderboard at the PGA
Scottie Scheffler has picked up right where he left off at the PGA Championship
2023-05-20 03:57
Japan's central bank will keep stimulus for now as risks grow
Japan's central bank will keep stimulus for now as risks grow
By Leika Kihara TOKYO The Bank of Japan will likely keep interest rates ultra-low on Friday and reassure
2023-09-19 10:49
Trump raises $7 million for 2024 campaign since federal indictment
Trump raises $7 million for 2024 campaign since federal indictment
Former President Donald Trump's 2024 White House campaign said on Wednesday he had raised $7 million since being
2023-06-15 07:23
Sarina Wiegman awed by England’s off-pitch advocacy but knows performance is key
Sarina Wiegman awed by England’s off-pitch advocacy but knows performance is key
England boss Sarina Wiegman is awed by her World Cup hopefuls’ advocacy away from competition but readily recognises their performance on the pitch is what ultimately provides the platform. Just days after winning their first major tournament at last summer’s home Euros, the Lionesses collectively released a letter to then-Conservative leadership candidates Rishi Sunak and Liz Truss with a host of demands including a school football provision for girls identical to that offered to boys. Their campaign paid off in March when the government responded with a new package of measures designed to grant equal access to all school sport, backed by over £600million in funding over the next two academic years. “I’m incredibly proud of their social consciousness,” said Wiegman, speaking from England’s team hotel in Queensland as the Lionesses prepare for their World Cup opener in Brisbane on July 22nd. “It’s so powerful, so strong and they articulate themselves so well. And they were ready the day after the final to put that letter in…. wow! “There’s so much leadership in this team. They really want to have a positive impact on society and a positive change and I think they’ve done really, really well because things have changed. “Now what we try to do is keep performing, keep being visible and keep using our voices to also sustain and make positive changes.” With the continent conquered, both England and Wiegman, who also led the Netherlands to their first European glory in 2017, have set their sights on the world. The Lionesses drew 0-0 with Canada in a behind-closed-doors friendly on the Sunshine Coast on Friday – in their final warm-up match before the finals get under way – with 21 members of the 23-woman squad featuring. Next up is an opening encounter with tournament debutants Haiti followed by meetings with group D rivals Denmark and China. To date, England’s best finish at the World Cup was in 2015 when they finished third, while Wiegman and her Dutch side were runners-up to defending champions the United States at the 2019 tournament in France. When you go to the grocery store and people tell you, 'my daughter was wearing that shirt, but also my son is wearing that shirt now too'. We've changed society Sarina Wiegman Last summer’s victory at Wembley launched the Lionesses into World Cup favourite territory and quickly made household names of the winning squad and their boss, who has tried to turn the spotlight towards causes she believes in, like paving better pathways for female coaches or working as an ambassador for the charity Plan International to advance equality for girls and women around the world. When compared to the “serious”, almost myopically win-focused player she once was, Wiegman said: “I think about the bigger picture a little more – absolutely. “But my main focus stays on my job. And with that job, doing well in that job, then you get those opportunities. I’m aware of that too. “You can’t change that because this is how you are. But I would not, like, do that first and then think of performance. That’s because that performance is my job and that gives me the most joy. “Yes, of course, I really love the medals, but what I’m proud of most, absolutely most, is now, young girls have perspective, and young girls can play football, and young girls can wear shirts to show whichever (player’s) achievement, and that makes me the most proud. “When you go to the grocery store and people tell you, ‘my daughter was wearing that shirt, but also my son is wearing that shirt now too’. We’ve changed society.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Michal Kwiatkowski storms to Tour de France stage win on Grand Colombier Sarina Wiegman ‘grateful’ for Women’s World Cup growth 35 years after experiment Benjamin Mendy weeps as he is cleared of sex charges
2023-07-15 00:18
Chelsea transfer rumours: Kane enquiry made; Newcastle chase Cucurella
Chelsea transfer rumours: Kane enquiry made; Newcastle chase Cucurella
Saturday's Chelsea transfer rumours, with updates on Harry Kane, Marc Cucurella, Romelu Lukaku, Hakim Ziyech & more.
2023-06-18 02:20
Ex-Michigan gubernatorial candidate sentenced to 2 months behind bars for Capitol riot role
Ex-Michigan gubernatorial candidate sentenced to 2 months behind bars for Capitol riot role
A former Republican candidate for governor of Michigan has been sentenced to two months behind bars for joining a mob’s attack on the U.S. Capitol
2023-10-18 03:56
USMNT rumors: McKennie on Leeds, Tillman on his future, Pukstas staying
USMNT rumors: McKennie on Leeds, Tillman on his future, Pukstas staying
Today's USMNT rumors include Weston McKennie talking Leeds United. Malik Tillman has given an update on his future and Rokas Pukstas is staying at Hajduk Split.
2023-11-24 02:57