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Why Wrexham’s celebrity owners and lavish spending must be the exception not the norm
Why Wrexham’s celebrity owners and lavish spending must be the exception not the norm
As the new League Two season got underway last month, the bookmakers were clear in their opinion; Wrexham were the favourites. The team to beat. Eight games in, Phil Parkinson’s side sit fourth– just three points off table-toppers Gillingham – having won four and drawn three since their opening-day defeat to MK Dons. Two places above them in second is Notts County, Wrexham’s promotion rivals from last season who have also made an impressive start back to life in the Football League. Notts County, like Wrexham, were one of the early season favourites for the title despite this being their first season back in the fourth tier since 2019. While it may come as no surprise that two teams littered with Football League talent have taken little time to acclimatise to England’s fourth tier, it does point to a stark financial inequality that is beginning to emerge at the base of the Football League. In the case of Wrexham, Ryan Reynolds and Rob McElhenney may not be throwing around cash in such a carefree manner as their American counterpart, Todd Boehly, in the Premier League at Chelsea, but they certainly aren’t spending prudently either. The club’s financial records for their promotion-winning season aren’t yet available, but the records from the season prior paint a clear picture of the new owners’ willingness to part ways with cash in their bid for promotion. £1.2m spent on transfers and agents – up from just £10,000 the year before – alongside a 294 per cent increase in football costs and losses of £2.9m which far outweighed the average net loss for a club in the National League, which sits around £1.1m according to Deloitte’s Annual Review of Football Finance. Some of that can be explained by the owner’s purchase of the freehold for the stadium and their 404 per cent increase in revenue – up to nearly £6m – but, regardless, the picture is as clear as ever. The big spenders rise to the top. One of last season’s big revenue drivers is expected to be Welcome to Wrexham, the hugely popular fly-on-the-wall documentary. The second season airs this week, showcasing the club’s second full season under their new owners, a campaign which ultimately concluded in Wrexham’s promotion back to the Football League for the first time since 2008. The show has attracted eyeballs and acclaim for its presentation of a football club at the heart of its community, and rightly so. In the second episode of the new series, for example, the story follows a young 17-year-old autistic fan, Millie Tipping, who strikes up a heartwarming relationship with star striker Paul Mullin whose own son, Albi, shares the same disorder. That focus on the community is an uplifting thread that runs throughout the documentary. But it’s also no wonder when the alternative is confronting the fact that Wrexham seem intent on financially bulldozing the lower leagues with boatloads of cash and hefty wage bills. After all, there were no other clubs in the National League last year whose kits were adorned with the sponsorship money of a social media giant like TikTok. No other teams in England’s fifth tier who could ring up and tempt a former England international goalkeeper out of retirement to help secure promotion. This year, their squad has been boosted – yet again – by the arrival of talent from higher divisions in the form of Will Boyle, George Evans and James McLean, the latter a £250,000 signing from Wigan Athletic reported to be on “championship wages”. When added to a squad that had already picked off supreme talents from the leagues above when the Welsh side were still in the National League, it’s clear to see why the bookmakers had them right at the top of their odds sheet. Money talks. They are not the only ones following this path in League Two. Salford City were the poster boy for big spending when they first reached the division under the ‘Class of 92’ ownership group. Stockport County too, who pipped Wrexham to promotion in the documentary’s first season, have spent handsomely, bringing Nick Powell to the club after he left Stoke City in the summer. But as Wrexham’s documentary hits TV screens, it should be the big spending of Reynolds and McElhenney that is put under the microscope. The celebrity status and goodwill garnered from the documentary should not distract from the vast spending that could dramatically alter the lower league landscape. Their openness with the fanbase and their effect on the local community is to be celebrated. One only has to look into the shenanigans at Southend United and Scunthorpe Town to realise stable ownership is far from guaranteed. However, look beyond that and their on-field strategy – fueled by rocketing sponsorship income and aggressive spending – is creating an unwanted blueprint. Succeeding in the Premier League has long been dictated by an owner’s willingness to spend. Football must now avoid a world where big-name owners, vast sponsorship deals and the same ability to spend are the only ways to journey up the football pyramid. Read More Welcome to Wrexham: The seasons we never got to see behind the scenes Welcome to Wrexham: Best sporting moments from season one Welcome to Wrexham: Best moments to look out for in season two Wrexham’s legendary goalkeeper Ben Foster in profile Wrexham’s star striker ‘Super’ Paul Mullin in profile Ben Foster: Retired keeper set to star in Welcome to Wrexham season 2
2023-09-19 21:58
Ukrainian forces release video of downed Russian Mi-8 helicopter: ‘It burns beautifully’
Ukrainian forces release video of downed Russian Mi-8 helicopter: ‘It burns beautifully’
Ukraine’s military has released a video of the burning wreckage of a Russian Mi-8 helicopter on the war’s southern frontline, saying the aircraft was shot down by paratroopers. “The Russian Mi-8 was shot down. Great work by the 25th Separate Airborne Brigade. It burns beautifully. Well done, warriors,” said Colonel General Oleksandr Syrskyi, heading the Ukrainian armed ground forces on one of the southern Ukrainian fronts. A 12-second video of the helicopter engulfed in flames was shared by General Syrskyi on his official Telegram channel late on Sunday. The location and the time of the destruction of the Russian helicopter was not immediately clear. The Ukrainian armed forces have destroyed several of Russia’s fleet of Soviet-era Mi-8 attack helicopters during the course of Vladimir Putin’s full-scale invasion. In August this year, a Russian Mi-8 helicopter was captured after landing in Ukraine’s Kharkiv oblast following what Kyiv described as a long-term operation by Ukrainian intelligence. It comes as fighting intensified over the weekend around the city of Avdiivka, in Ukraine’s Donbas, as well as in other sectors of the 1,000-km-long (600-mile) front. One top Ukrainian commander said clashes further north had “significantly worsened”, while another said Russian losses were mounting in the war’s southern sectors. “What is happening now along the entire length of the [line of] contact is called ‘an active defence’,” Mr Putin said. “And our troops are improving their position at almost the entire area. Quite a large area,” he said in video remarks posted to social media by a Kremlin journalist Pavel Zarubin. Mr Putin could be trying to temper expectations of significant Russian advances around Avdiivka, the US-based think tank the Institute for the Study of War said. “Putin’s characterisation of Russian offensive operations near Avdiivka as an ‘active defence,’ instead of ‘active combat operations’ as Russian UN ambassador Vasily Nebenzya claimed on 13 October, or discussing Russian operations as an ‘offensive’ as some milbloggers have, may be an attempt to temper expectations of significant Russian advances,” the ISW said in its latest assessment. It added that while Russian operations – including intensive artillery and airstrikes – are likely intended to degrade Ukrainian forces around Avdiivka, Russian forces are unlikely to make significant breakthroughs or cut off Ukrainian forces in the settlement in the near term, and potential advances at scale would likely require a significant and protracted commitment of personnel and materiel. Read More Ukraine-Russia war – live: Putin suffers serious losses in largest offensive in months Russian governor reported to police for speaking out over Putin’s ‘unnecessary’ war against Ukraine Putin's visit to Beijing underscores China’s economic and diplomatic support for Russia As the conflict in Israel rages on, the world must not forget about Ukraine
2023-10-16 16:59
Moody's warns Israel faces 'significant risk' of political and social tensions that will harm its economy, security
Moody's warns Israel faces 'significant risk' of political and social tensions that will harm its economy, security
The controversial overhaul of Israel's judicial system risks plunging the country into further turmoil that will hurt its economy and security, Moody's Investors Service warned on Tuesday.
2023-07-26 00:53
Former Giro champion Hindley wins Tour mountain stage to claim yellow jersey as Pogacar loses ground
Former Giro champion Hindley wins Tour mountain stage to claim yellow jersey as Pogacar loses ground
The first mountain stage of the Tour de France has produced a new race leader and firmly indicated that defending champion Jonas Vingegaard has the upper hand in his duel with two-time winner Tadej Pogacar
2023-07-06 05:29
World's oldest dog ever dies in Portugal, aged 31 (or about 217 in dog years)
World's oldest dog ever dies in Portugal, aged 31 (or about 217 in dog years)
A 31-year-old dog in Portugal that had been ranked as the world's oldest dog ever, has died
2023-10-23 23:21
Spain's Socialists to grant amnesty to Catalan separatists in exchange for support of new government
Spain's Socialists to grant amnesty to Catalan separatists in exchange for support of new government
Spain’s Socialist Party has struck a deal with a fringe Catalan separatist party to grant an amnesty for potentially thousands of people involved in the region’s failed secession bid in exchange for its key backing of acting Spanish Prime Minister Pedro Sánchez to form a new government
2023-11-09 19:49
Is Warzone Shutting Down in 2023?
Is Warzone Shutting Down in 2023?
Call of Duty: Warzone is not shutting down in 2023, but Warzone Caldera is shutting down on Sept. 21, 2023, taking all original Warzone skins with it.
2023-07-25 00:16
Federal judge strikes down decades-old California ban on assault weapons
Federal judge strikes down decades-old California ban on assault weapons
A federal judge has overturned a decades-old California law banning assault weapons, calling the restriction "extreme" and unconstitutional.
2023-10-20 13:22
Disgraced France prop Haouas signs for Biarritz
Disgraced France prop Haouas signs for Biarritz
Disgraced French prop Mohamed Haouas will play for second tier Biarritz next season after he and Top 14 outfit Clermont came to a severance agreement...
2023-07-01 21:19
Why the UK is talking to China
Why the UK is talking to China
Foreign Secretary James Cleverly has been criticised for visiting China. This is why he went.
2023-08-31 17:49
Philadelphia police search for motive in a shooting believed to have left 5 dead and 2 children injured
Philadelphia police search for motive in a shooting believed to have left 5 dead and 2 children injured
Police in Philadelphia are working to uncover the motive in a sprawling Monday evening shooting that investigators believe left five people dead and two children injured -- a shooting that ended with the arrest of a suspect authorities say had a bulletproof vest, an AR-15-style rifle and a handgun.
2023-07-04 16:24
PGTI University celebrates 100th podcast episode
PGTI University celebrates 100th podcast episode
NORTH VENICE, Fla.--(BUSINESS WIRE)--Jul 17, 2023--
2023-07-17 21:46