New Zealand's Ravindra hails 'beauty of cricket' despite defeat
New Zealand's Rachin Ravindra hailed the "beauty of cricket" on Saturday despite a heartbreaking five-run defeat by Australia...
2023-10-29 00:53
Kick star xQc reacts to Twitch streamer HasanAbi's statement over Kai Cenat's arrest after NYC riot: 'How is this not out of control?'
HasanAbi stated that the riot was exaggerated by local media but xQc vehemently disagreed with his statement
2023-08-06 13:20
6 of the worst ever rebrands as Elon Musk changes Twitter logo to X
People aren't best pleased with Elon Musk after he changed the Twitter logo to 'X'. On Sunday, the billionaire said he was looking to change Twitter's logo, tweeting: "And soon we shall bid adieu to the Twitter brand and, gradually, all the birds." In doing so, he unleashed a wave of criticism, with marketing professor Jean-Pierre Dube telling the BBC he thought it was a joke, asking why anyone would "throw away" such a recognised brand as Twitter's. Musk is extending the rebrand though, with plans to change the office sign. If the rebrand flops, Musk won't be the first to make a mistake. Sign up to our free Indy100 weekly newsletter Indeed, here are some other rebrands that failed to capture the public. 1. Royal Mail In 2001, UK postal operator Royal Mail decided to change its name to Consignia to stop it being associated solely with sending and receiving parcels. The introduction of the new name alone cost £1.5 million but it went down very badly. After around a year, the company reverted to its original name. The re-rebranding to Royal Mail reportedly cost the company a further £1 million. 2. Mastercard In 2016 Mastercard changed its logo and people weren't keen. So much so that Mastercard later decided to only use this new logo on corporate worldwide communications, and opted to keep their existing brand image. 3. Gap In 2010, the American clothing retailer Gap changed its logo, causing an immediate social media backlash. This backlash was so intense that Gap reverted to its original logo within just one week. 4. Weight Watchers In 2019 Weight Watchers renamed itself Wellness and Wellbeing to be more body positive. The new rebrand didn’t go well, drastically impacting the company’s bottom line, with a stock market earnings of less than half. Following the change, they reported a loss of 600,000 members. 5. Hershey's In 2009, the sweet chocolate confections company Hershey’s decided to rebrand. Sadly, their new logo looked like a smoking poo so make of that what you will. 6. Leeds United In 2018 Leeds United changed its logo and it was so unpopular over 77,000 people signed a petition to boycott the rebrand, causing a PR nightmare. Call us conservative, but maybe there is a case for keeping things as they are after all... Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-07-26 00:20
Tszyu sends Charlo warning with dominant WBO super welterweight title defence
Undefeated Australian Tim Tszyu scored a unanimous points decision over tenacious American Brian Mendoza to defend his WBO super welterweight title on Sunday, then taunted Jermell...
2023-10-15 14:54
McCarthy deflects questions about new Trump obstruction charges
Speaker Kevin McCarthy deflected questions about the additional charges filed Thursday against former President Donald Trump in the case alleging mishandling of classified documents during his time in the White House, instead pointing to President Joe Biden.
2023-07-29 01:57
Court rejects Elizabeth Holmes' latest effort to stay out of prison while on appeal
Disgraced Theranos CEO Elizabeth Holmes appears to be soon bound for prison
2023-05-17 09:17
Peralta delivers winning hit against old team, Dodgers top Dbacks 2-0 as Arizona drops 8th straight
David Peralta’s bases-loaded, two-run single against his former team broke a scoreless duel in the eighth Wednesday and the Los Angeles Dodgers defeated the Arizona Diamondbacks 2-0
2023-08-10 12:47
Trump election investigation in Georgia headed to grand jury next week
By Joseph Ax A Georgia prosecutor probing whether Donald Trump and his allies illegally sought to overturn the
2023-08-13 04:23
Thousands of Sudanese fleeing fighting with no travel documents trapped on the border with Egypt
Tens of thousands of Sudanese have been stranded in towns along their country's northern border with Egypt
2023-06-16 13:15
Police detain Mehwish Omer for alleged assault on Jewish Individual amid confrontation over removal of Israeli hostage posters in NYC
The incident transpired when the victim confronted the two individuals for removing posters depicting Israeli hostages in the Upper West Side
2023-11-28 07:56
Shipping is free on this Wolfgang Puck pizza oven, only $160
TL;DR: As of Sept. 3, you can get a refurbished Wolfgang Puck Outdoor Wood Pellet
2023-09-03 17:21
ATP roundup: Top seed Holger Rune squeaks into Basel semis
No. 1 seed Holger Rune of Denmark got past Argentina's Tomas Martin Etcheverry 6-1, 3-6, 7-6 (6) Friday to reach
2023-10-28 07:51
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