A tweet by Ozzy Osbourne showing him gaming on a Sony PlayStation VR2 has been banned for failing to mention that it was an ad. The tweet from Osbourne’s account in February read: “Did this spot with @PlayStation team. We had a lot of fun. Their new VR2 is really amazing.” The tweet included a video which began with a blue screen displaying the PlayStation logo before cutting to Osbourne in a living room taking a virtual reality headset and controllers out of a blue PlayStation box as his wife Sharon Osbourne told him that they needed to pack boxes and catch a flight to England. Osbourne replied that he wanted to play on his PlayStation and was shown swearing at dinosaurs via a VR headset and controllers before the video ended with the text: “Play has no limits,” followed by the PlayStation logo. We considered the wording, including the use of the word spot to refer to the video, was not sufficient to clearly indicate to consumers that the tweet was part of a commercial relationship between Sony and Ozzy Osbourne Advertising Standards Authority Sony, which responded to the Advertising Standards Authority (ASA) on both their and Osbourne’s behalf, said their agreement gave Osbourne’s management company final approval over the video’s script. The tech giant confirmed that Osbourne was contracted to post a tweet sharing the video as part of the agreement, with Sony specifying only that Osbourne must share the video in a way which clearly disclosed that he had worked with Sony. Addressing the tweet itself, Sony believed that the word “spot” in the text “Did this spot with the @PlayStation team” would be clearly understood by Twitter users to refer to an ad. They also believed that the placement of the wording at the beginning of the tweet meant it was sufficiently prominent for consumers to understand the commercial nature of the video before they watched it. The ASA said consumers should be made aware that a post was an ad before they engaged with it. The watchdog said: “We acknowledged the positioning of that wording in the tweet was both prominent and visible before the video started playing. “However, we considered the wording, including the use of the word spot to refer to the video, was not sufficient to clearly indicate to consumers that the tweet was part of a commercial relationship between Sony and Ozzy Osbourne and that the tweet was therefore an ad.” It added: “Because the ad did not make clear its commercial intent upfront, we considered it was not obviously identifiable as a marketing communication and concluded that it breached the Code.” It ruled that the ad must not appear again in the form complained about. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live No evidence to suggest Facebook not good for wellbeing, Oxford scientists say Harry and Meghan ring young online innovators after funding awards James Bulger’s mother condemns ‘disgusting’ AI clips on TikTok of murdered son

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Manchester United boss Erik ten Hag said Alejandro Garnacho should not be compared with Wayne Rooney or Cristiano Ronaldo after his superb strike in Sunday’s 3-0 win at Everton. Teenager Garnacho silenced a fired-up Goodison Park after just three minutes with an overhead finish that will be a contender for goal of the season. Former United stars Rooney and Ronaldo both struck similar goals during their stellar careers, but Ten Hag insisted it was too soon to bracket the 19-year-old Garnacho in such vaunted company. Ten Hag, who saw his side seal maximum Premier League points with second-half efforts from Marcus Rashford and Anthony Martial, said: “Don’t compare, I don’t think it is right. “They all have their own identity, but for Garnacho to go that way he has a lot to come, he has to work very hard. “You have to do it on a consistent basis and so far he has not, but he definitely has high potential to do some amazing things. “It’s not the first time we saw this, we have already often seen glimpses, but if you want to be a player like Rooney or Ronaldo you have to score 20-25 goals in the Premier League each season. “That’s not easy to get, you have to work hard, you have to go in areas where it hurts. So there’s a lot to come. But potential, he has.” Ten Hag, whose side made it five wins from six top-flight matches to close the gap at the top of the table to six points, felt Garnacho’s opening goal was extra special because of United’s build-up. The former Ajax manager added: “It was fantastic goal and this season there’s still many games to play, but probably already maybe the goal of the season. “But not only the finish, it was the total from the back to the end, but of course the finish is incredible.” Goodison Park was a cauldron before kick-off as Everton fans launched their protest at a 10-point Premier League deduction, with marches prior to the game and most fans in the stadium waving mini purple ‘Corrupt’ placards. Everton responded well to Garnacho’s opener, creating several clear-cut chances before being punished after the interval for not taking their chances. Manager Sean Dyche said it was difficult to criticise his players after his side slipped five points from safety in their first game since being handed the punishment for breaching the league’s profitability and sustainability rules. Dyche said: “It’s a tough one to call, for a large part we were very good, particularly the first half. “They get off to a worldie, a lifetime goal and got the better of the first 15 minutes, but then we regrouped well. “They ended up kicking it long. We created chances but couldn’t end up scoring a goal and it hurts you in the end.” Rashford converted United’s second from the penalty spot after a VAR intervention before Martial’s neat late finish, while Everton struck the woodwork through Vitaliy Mykolenko’s second-half shot. Dyche added: “It is very difficult when the second and third go in. We hit the bar, the biggest thing for me is the chance count, incredibly high again. “But we have to be clinical. I think a lot of the performance was right, the fans were terrific. “They were having their own say and that connection with the fans is going to be important.” Read More Players and fans evacuated from York Barbican as fire disrupts UK Championship Luca Brecel makes winning start in York after spending spree renews title hunger Ange Postecoglou says ‘we’ll get through it’ after Tottenham are beaten again Archer, Brook and Rashid join list of England players who will not play in IPL Ollie Watkins hails a ‘massive three points’ for Aston Villa at Tottenham Former England boss Terry Venables remembered as an innovator and inspiration

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