Advertisers are refusing to return to X – formerly Twitter – after the platform’s owner Elon Musk told them to “go f*** yourselves” if they try to pull their marketing from the microblogging site. After Mr Musk was accused of antisemitism last month, a number of the world’s biggest companies and X’s biggest advertisers, including Apple and IBM, pulled their marketing from the platform. While the Tesla chief initially said he was “sorry” and denied any suggestion he was antisemitic, he later added that advertisers who withdrew their marketing from X because of his tweet should “go f*** yourselves”. “If someone is going to try to blackmail me with advertising, blackmail me with money? Go f*** yourself. Go f*** yourself. Is that clear? I hope it is,” Mr Musk said at the New York Times’ Dealbook Summit. “The whole world will know that those advertisers killed the company and we’ll document it in great detail,” he added. Now, a number of marketing agencies say the brands they represent are firmly against returning to advertising on X. “Thank you Elon Musk, for making it very clear how seriously you take advertisers concerns... Advertisers, judge for yourselves if this is a man who you can do business with,” Lou Paskalis, the founder and chief of the marketing consultancy AJL Advisory, posted on X. “There is no advertising value that would offset the reputational risk of going back on the platform,” Mr Paskalis told NYT. Advertisers are unlikely to step in to support X, said Ruben Schreurs, the chief strategy officer at marketing firm Ebiquity. The row began last month after Mr Musk endorsed a post claiming that Jewish people “have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them” as the “actual truth”. In response, a number of top companies, including Apple, Disney and Coca Cola, have since removed paid ads from X – moves that could slash the company’s revenue by millions of dollars. Watchdog Media Matters also published a report alleging that ads on X were being placed next to posts supporing Nazism, in response to which the social media company filed a defamation claim against the group. Mr Musk’s rank at the Dealbook Summit came come on Wednesday. “I will certainly not pander,” the multibillionaire said. He even took a direct jab at Disney chief Bob Iger who had earlier explained why the entertainment company had pulled advertising from X. Just hours after Mr Musk’s expletive-laden comment on Wednesday, X chief Linda Yaccarino attempted to soften the damage, sharing the owner’s apology on the platform and appealing to advertisers to return. “Here’s my perspective when it comes to advertising: X is standing at a unique and amazing intersection of Free Speech and Main Street — and the X community is powerful and here to welcome you,” Ms Yaccarino said. “Businesses are simply full of people, and people like to be treated well, respected and dealt with with dignity,” Steve Boehler, founder of marketing management consultancy Mercer Island Group, told NYT. Read More Everything we know about Tesla’s Cybertruck after first cars are delivered Musk says antisemitic tweet was ‘foolish’ – but blames media for angry reaction Elon Musk believes OpenAI may have made ‘dangerous’ discovery OpenAI may have made a ‘dangerous’ artificial intelligence discovery, Elon Musk says Elon Musk publicly tells advertisers to ‘go f*** yourselves’ Elon Musk mocked for trying to resurrect QAnon Pizzagate conspiracy

After two hours at the Iowa State Fair spent posing for photos, glad-handing attendees visiting the livestock barn and indulging in carnival games and the famous pork chop grill, Tim Scott was heading for the exits when he stopped to meet a group of voters.

IShowSpeed said, 'It feels like somebody has a knife with your eye and are stabbing it from the back of your eye'

SHORT HILLS, N.J.--(BUSINESS WIRE)--Jun 6, 2023--

Barcelona slumped to a 1-0 defeat by Shakhtar Donetsk on Tuesday, spurning the chance to seal early qualification to the...

And so there were four.

Kyle Richards reunited with sister Kim Richards at Whitney Davis' bridal shower, prompting fans to marvel at the uncanny resemblance between her and her niece

AMSTERDAM--(BUSINESS WIRE)--Jul 3, 2023--

Pep Guardiola has joked he may come out of retirement for Manchester City’s Carabao Cup trip to Newcastle. The treble winners are three games into a run of seven matches in three weeks and manager Guardiola intends to make changes for Wednesday’s third-round tie at St James’ Park. However, with injuries affecting the likes of Kevin De Bruyne, John Stones, Mateo Kovacic and Bernardo Silva, the options for rotation among his main first-team squad are actually limited. That has prompted the former Barcelona midfielder to jest that at 52, 17 years after calling time on a distinguished playing career – and notwithstanding his recent back surgery – he could lace up his boots once again. He said: “Some players who’ve had a lot of minutes are not going to play against Newcastle. “The Carabao Cup is great for all the guys who don’t play regularly. They can play some minutes and that’s perfect. “But for the other players I’m not going to waste one per cent of energy for Carabao Cup. The likes of Kyle (Walker), Ruben (Dias) – playing 90 minutes for us, 90 for the national team, they are exhausted already. “That’s why we are going to play with the guys who need it, the Academy, maybe me. My back is getting better so I might manage a few minutes!” One decision taken out of Guardiola’s hands is the availability of Rodri after his sending off against Nottingham Forest on Saturday. The Spain midfielder picked up an automatic three-game ban for violent conduct for raising his hands to the neck of Forest’s Morgan Gibbs-White in City’s 2-0 Premier League win at the Etihad Stadium. It is unlikely Rodri would have been involved at Newcastle but his absence against Wolves next weekend, and particularly Arsenal on October 8, could prove costly. Guardiola was rather more serious when expressing his anger over the conduct of his key holding midfielder on Saturday. It seems unlikely the club will appeal against his suspension. Guardiola said: “I have to talk with the club but I’m not going to change it. For me it’s not three games, but the rules are the rules. Part of that, he has to learn, and hopefully it won’t happen again.” Rodri’s absence could offer a chance for England midfielder Kalvin Phillips, who has found opportunities limited since his arrival from Leeds in the summer of 2022. He played the final 39 minutes against Forest as City reshaped with 10 men. Guardiola said: “He played really well, the type of game that we needed. I’m so pleased for him because he’s an incredible guy. “He’s not fazed about his minutes and he’s a national player with England. With us he hasn’t played much but he’s really helped us.”

Here, wolfie, wolfie...

Conor McGregor sent the Miami Heat mascot to the hospital in a bizarre promotional shoot gone wrong. The former UFC champion made an appearance at the NBA Finals in Miami where the Heat took on the Denver Nuggets. During the third-quarter stoppage, McGregor went head-to-head with the Heat mascot to promote his new product, a pain relief spray. The footage saw the fighter punch the mascot, before hitting him again. McGregor then used the heat spray on Bernie the mascot while he was knocked out on the floor, and who didn't get up immediately. The man behind the mascot was taken to a nearby hospital, according to The Athletic. The Heat said on Saturday (10 June) that the mascot received pain relief and rested at home. Sign up for our free Indy100 weekly newsletter The footage soon went viral across social media, with many concerned for the man's well-being. "I don't see the humor in this at all," one Twitter user wrote. "Looked like assault to me." Another added: "I really hope that the performer is okay, there’s no real way to brace your neck in costumes like that. Wouldn’t be shocked if they had a concussion." Meanwhile, one sports fan wrote: "Adding insult to injury, this is more entertaining than the actual NBA finals." Dana White has since responded to the incident, saying: "What’s up with mascots wanting to get punched in the face by professional fighters? What do you expect? "What are those mascot things made out of? Unless you’re like the Golden Knights mascot... I’m assuming it’s a metal helmet... I wouldn’t have professional fighters punch me in the face if I was a mascot." He added: "It doesn’t seem like the brightest thing in the world." McGregor hasn't fought professionally since July 2021, after suffering a leg injury to Dustin Poirier. His last fighting victory came in January 2020. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

African leaders are leaving two days of meetings with Russian President Vladimir Putin with little to show in response to their requests to resume a deal that kept grain flowing from Ukraine and to find a way to end the war there