Jake Paul is arguably one of the most well-known influencers in the world right now, but unfortunately for gambling firm Ladbrokes, the YouTuber-turned-boxer’s widespread appeal has landed them in a bit of trouble with the UK’s Advertising Standards Authority (ASA). The independent advertising watchdog, which regulates the advertising industry, enforces rules drawn up by the Committee of Advertising Practice (CAP), which has some pretty strict rules when it comes to gambling ads. In addition to requiring said adverts to be “socially responsible” and “protect children … from being harmed or exploited”, the CAP’s code states marketing communications must not be “likely to be of strong appeal to children or young persons, especially by reflecting or being associated with youth culture”. “They must not include a person or character whose example is likely to be followed by those aged under 18 years or who has a strong appeal to those aged under 18,” it reads. After Ladbrokes shared a promoted tweet in February featuring Paul – following his defeat to Tommy Fury – in which Twitter users were encouraged to vote on “what’s next for Jake Paul”, a single complaint was made to the ASA as to whether it may be in breach of the Code. Responding to the ASA’s enquiries, the betting company noted the advert contained no calls to action, promotions or links back to its website – and was “age-gated” so only users who had confirmed their age as being over 18 could see it. Sign up to our free Indy100 weekly newsletter The ad was specifically targeted at users aged 25 and over, receiving close to 16,500 impressions with just over 47 per cent of these being from individuals aged between 20 and 29 years. Ladbrokes also cited demographics for Paul’s following across several social media platforms, showing that the percentage of users aged between 13 and 17 years old was below 20 per cent on Instagram, YouTube and TikTok. On Twitter, zero per cent of his followers were reportedly registered as being under 18. The company also directed ASA to the watchdog’s own guidance on “protecting under-18s” from advertising about gambling and lotteries, in which it states “sports like … boxing … are more adult-oriented and unlikely to be of inherent ‘strong’ appeal” to children and young people. Zing. However, in a decision which saw the regulator uphold the complaint against Ladbrokes, the ASA ruled there was still a responsibility to comply with the rule about not appealing to under-18s because the advert “appeared in a medium where under-18s could not be entirely excluded from the audience”. It continued: “CAP guidance stated that sportspeople involved in clearly adult-oriented sports who were ‘notable’ stars with significant social media and general profiles which made them well-known to under-18s were considered moderate risk in terms of how likely they were to be of strong appeal to under-18s. “We also considered that Jake Paul would primarily be known for making YouTube videos and that he had a large social media following. We acknowledged that he had within the last few years turned to boxing. “However, because of his career on YouTube, we considered that he had a high profile within the sport and was well known outside of the sport and social media.” Although they noted Paul had no followers aged under 18 on Twitter, where the ad was located, the ASA concluded the content creator was still of “inherent strong appeal” to under-18s because “such large numbers” of his followers were in that demographic. They also mentioned Paul’s appearance on the Disney Channel series Bizaardvark between 2016 and 2018 about two teenagers, with the target audience for the show likely to be “around the same age”. As such, they found Paul still had a “strong appeal” to under-18s and that Ladbroke’s advert was “irresponsible”. Not the first time Paul and “irresponsible” have appeared in the same sentence, to be honest… Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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It was a season to forget for Jurgen Klopp’s men after they struggled in the Premier League. Expectations were high for Liverpool last year but they failed to challenge for the title and even missed out on Champions League football entirely. Sadio Mane left for Bayern Munich with new signings Cody Gakpo and Darwin Nunez unable to replicate his relationship with Mo Salah until the back end of the season. James Milner, Naby Keita and Alex Oxlade-Chamberlain have all left the club with Klopp focusing on midfield reinforcements during this window. World Cup winner Alexis Mac Allister has signed from Brighton with the Reds targeting more players before the window closes. Here are the latest news and transfer updates from Anfield: Dominik Szoboszlai Hungarian midfielder Dominik Szoboszlai has rocketed up Liverpool’s list for potential midfield reinforcements after the club met with his representatives. Newcastle United were previously interested in the 22-year-old, who has a €70m (£60m) release clause in his RB Leipzig contract, but according to The Athletic, Liverpool are now in pole position for the midfielder’s signature. No offer has been made as of yet but there is increased confidence a deal can be struck. Szoboszlai impressed in the most recent edition of the Nations League and his chance creation metrics and ball-carrying ability fit the profile Liverpool are after in midfield. Federico Valverde Potentially the most exciting name on this list is Real Madrid’s Federico Valverde. The Daily Mail says the Reds reportedly had a £51m bid for the Uruguayan rejected earlier this month though a potential deal for the midfielder could suit Los Blancos who are aware of the massive sum spent to secure Jude Bellingham and may need more cash to move for PSG’s Kylian Mbappe. Liverpool are reportedly preparing to submit a new proposal of around £77m according to Catalan outlet El Nacional. At just 24-years-old Valverde would bring a wealth of winning experience having already won two LaLiga titles and a Champions League trophy. His versatility across midfield is an asset that will appeal to Jurgen Klopp and 12 goals from the middle of the pitch this season is a bonus attribute. Federico Chiesa Gazzetta dello Sport report that Liverpool are keen to sign Juventus and Italy attacker Federico Chiesa. The Italian media outlet says that Chiesa does not have the best relationship with Juve boss Max Allegri and struggles to fit into his 3-5-2 formation. The 25-year-old is currently stuck in contract renewal talks but it appears a transfer away from Turin could be a real possibilty especially if a big Premier League club comes knocking. Enter Liverpool who are interested in the winger. Juventus want €60m for Chiesa though he is valued him at €40m by the Reds who are unwilling to go over that. The departure of Roberto Firmino has left a vacancy in Liverpool’s forward line but with Darwin Nunez, Luis Diaz, Cody Gakpo and Diogo Jota available as back-up the Reds won’t be convinced to spend more than they want to for Chiesa. Fabio Carvalho It remains to be seen whether a deal will materialise between Liverpool and RB Leipzig for Szoboszlai but there has already been one deal agreed between the two clubs after Liverpool confirmed that young midfielder, Fabio Carvalho, will join the German side on a season-long loan move. Carvalho joined Liverpool in a move last summer from Fulham, making 21 appearances for Jurgen Klopp’s side in all competitions and scoring three times. Khephren Thuram A player of interest to Liverpool, Thuram is currently in action for France at the under-21s European Championships alongside Manu Kone - another individual being heavily linked with an Anfield switch. Nice are said to be seeking £35m for the 22-year-old, who would bring some much-needed physicality to the midfield. Read More Chelsea transfer news: Hakim Ziyech move collapses, Mason Mount and Moises Caicedo latest Manchester United transfer news: Mason Mount bid accepted, David De Gea and Andre Onana latest Arsenal transfer news: Record Declan Rice bid, Jurrien Timber and Granit Xhaka latest Liverpool transfer news: Szoboszlai release clause, Valverde and Carvalho latest On this day in 2010: Roy Hodgson appointed Liverpool manager Man City assistant Rodolfo Borrell joins MLS side Austin FC as sporting director

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