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Victoria’s Secret is dropping its feminist makeover and bringing back “sexiness” as it tries to reverse a slump in sales. The lingerie brand ditched its glamorous catwalks and signiture ‘angels’ in 2018, and instead promoted a more diverse array of female ambassadors including Megan Rapinoe and Priyanka Chopra who modelled a line of relaxed loungewear. But executives are now reportedly re-embracing “sex appeal” after the short-lived makeover failed to boost sales. During a presentation last week, a top executive said Victoria’s Secret would be the subject of an image overhaul, adding “sexiness can be inclusive”. “Sexiness can celebrate the diverse experiences of our customers and that’s what we’re focused on,” Greg Unis, brand president of the company’s youth-focused venture Victoria’s Secret & Pink, told investors on Thursday (13 October). The reboot is part of a larger strategy to revive its sales after a five-year marketing overhaul fell short of expectations. According to the Business of Fashion, Victoria’s Secret is projecting $6.2bn in earnings this fiscal year – a five per cent drop on sales in 2022, and well below the $7.4bn sales reported in 2018. Now, Victoria’s Secret has laid out a roadmap to bolstering its revenue, including cost-cutting, reviving its swimwear and activewear ranges, and further expanding its offerings to include products such as sweaters, slip dresses, and corsets. Giving its stores a more “welcoming” facelift is also part of the plan. Chief executive Martin Waters added that the retailer’s inclusivity initiatives and campaigns had “not been enough to carry the day”, referring to the company’s performance in recent years. Once the purveyors of Swarovski-studded undergarments and unrealistic body standards, Victoria’s Secret has, in recent years, embarked on a journey to shed its hyper-sexualised image and pay attention to changing social norms. The attempt to rehabiliate its public perception also followed criticism that it promoted typically thin, white models as the preferred beauty standard. Its initial attempt to adjust its image came hot on the heels of declining sales due to the emergence of inclusive and diversity-friendly brands such as Rihanna’s Savage X Fenty and Third Love, as well as several controversies including top management at L Brands – the former parent company of Victoria’s Secret. In 2018, L Brands’ then-marketing boss Ed Razek sparked a backlash when he declared that Victoria’s Secret would never cast transgender and plus-size models in its annual Fashion show because it’s a “fantasy”. Razek resigned the following year after he was accused of inappropriate behaviour with models – allegations he called “categorically untrue, misconstrued or taken out of context”. Around the same time, an investigation by The New York Times uncovered ties between L Brands’ former chief executive Lex Werne and convicted paedophile Jeffrey Epstein, which further sullied the reputation of Victoria’s Secret. In an effort to rehabilitate its image, the brand’s recent campaigns have featuring stars such as former US women’s football captain Megan Rapinoe, plus-size models Paloma Elsesser and Ali Tate-Cutler, and Brazillian transgender model Valentina Sampaio. Last month, Victoria’s Secret: The Tour ‘23 was released on Amazon Prime, with the company declaring the televised catwalk event was the “ultimate expression” of its commitment to a new Victoria’s Secret that’s more in step with the times. Despite its struggles, Victoria’s Secret still owns a lion’s share of the north American market today. “We’ve been insufficiently differentiated in this difficult market,” Waters said, during the meeting last Thursday. “[But] our ambition of being the world’s leading fashion retailer of intimates apparel is unchanged.” Read More Victoria’s Secret was never feminist – why are they bothering to try now? Victoria's Secret overhauls its racy fashion catwalk in its latest moves to be more inclusive From Naomi Campbell to Hailey Bieber: All the top models and celebs in Victoria Secret’s new Icons campaign Black magic: Go back to black this season with the catwalk-inspired trend From collars to gloomy garments: How to dress like Wednesday Addams for Halloween Why Travis Kelce relies on ‘instinct’ and ‘panic’ when getting dressed

(Reuters) -WeWork, the SoftBank Group-backed startup whose meteoric rise and fall reshaped the office sector globally, sought U.S. bankruptcy protection

Google is reportedly planning to “supercharge” its virtual personal assistant software with the inclusion of new generative artificial intelligence features similar to those in chatbots like Bard and OpenAI’s ChatGPT. Work on the new version of Google Assistant has begun with the mobile version of the product, Axios first reported, citing an internal e-mail sent to employees. The tech giant is reportedly reorganising its team working on Assistant with an anticipated elimination of “a small number of roles”. However, it remains unclear how many employees in the team will likely be affected by layoffs. “We remain deeply committed to Assistant and we are optimistic about its bright future ahead,” Axios quoted Peeyush Ranjan, the vice president of Google Assistant, and Duke Dukellis, the company’s product director, as saying. Google spokesperson Jennifer Rodstrom told The Verge in a statement that the company is currently exploring ways to use large language models like ChatGPT to “supercharge Assistant and make it even better”. The move comes as Google announced a major update to its own ChatGPT rival Bard last month, which allows the AI chatbot to respond to queries by talking. Bard draws on vast quantities of training data to come up with human-like responses to a wide range of queries. Similar to ChatGPT, Bard has proven capable of producing a range of output, from summarising texts to generating computer code, for creating games or software programmes. The decision to “supercharge” Assistant also comes as the tech giant noted in a report last month that artificial intelligence marks the “most profound” technology shift in our lifetimes with the potential to “turbocharge” the UK economy. Google estimated in the report that the economic boost from AI would be equivalent to an annual growth of 2.6 per cent, creating £200bn in extra revenues for public services and “turning around the recent growth stagnation”. The tech giant’s estimation did not account for the impact of AI on some jobs, however, with many critics expressing fear of the impact that disruptive technology has. For instance, professor Geoffrey Hinton – widely regarded as the “godfather of AI” for his research contributions to the field – resigned from his job at Google, expressing fear that “bad actors” could use new AI technologies to harm others. “It is hard to see how you can prevent the bad actors from using it for bad things... I console myself with the normal excuse: If I hadn’t done it, somebody else would have,” he said. Read More Tired of proving you’re not a robot? Say goodbye to Captcha boxes ChatGPT rival with ‘no ethical boundaries’ sold on dark web Google’s AI chatbot Bard can now talk Geothermal breakthrough uses oil drilling tech to tap renewable energy How to take the perfect picture of tonight's supermoon Twitter takes down giant ‘X’ sign on roof after a week following city investigation