Marcus Rashford has signed a new five-year contract to stay at Manchester United and carry on living his dream. United have rewarded their 30-goal top scorer with a pay rise and Rashford agreed to stay at Old Trafford until 2028 after a successful end to months of talks. Rashford has been rejuvenated under Erik ten Hag, after only scoring five times in 2021-22, and while his previous deal was due to expire next summer, the Dutchman was long confident about keeping him. Rashford, who had attracted interest from Paris Saint-Germain, scored in the final as United won the Carabao Cup, their first trophy for six years, and set his sights on securing more silverware. He said: “I joined Manchester United as a seven-year-old boy with a dream. That same passion, pride, and determination to succeed still drives me every time I have the honour of wearing the shirt. I’ve already had some amazing experiences at this incredible club, but there is still a lot more to achieve and I remain relentlessly determined to win more trophies in the years ahead. “As a United fan all my life, I know the responsibility that comes with representing this badge and feel the highs and lows as much as anyone. I can assure you that I will give everything to help the team reach the level we are capable of, and I can feel the same determination around the dressing room. I couldn’t be more excited for the future under this manager.” Rashford’s new deal is a third key part of United’s summer business, along with buying Mason Mount and the imminent signing of Andre Onana, after a fee with agreed with Internazionale and the goalkeeper accepted personal terms. He has scored 123 goals in 359 games since debuting in 2016 and director of football John Murtough believes Rashford can become one of the best forwards in the world. He said: “Ever since he joined our academy 18 years ago, Marcus has epitomised what it takes to succeed as a Manchester United player. He is a brilliant talent but also humble, dedicated and driven. As he enters his prime years, we know there is still so much more to come from him, and we can see the hunger that Marcus feels to achieve the highest levels of success here at Manchester United. “Working with Erik ten Hag and his coaches is the perfect environment for Marcus to continue to develop into one of the best attacking players in the world.” United have also temporarily re-signed Jonny Evans on short-term deal that only covers pre-season. The former Leicester captain, who made 199 appearances before leaving Old Trafford in 2015, is in the squad for Wednesday’s friendly against Lyon in Edinburgh. The 35-year-old is also set to feature in the academy team who will face Wrexham in San Diego. Read More Jonny Evans returns to Manchester United on short-term deal for pre-season tour Man Utd reach breakthrough in Marcus Rashford contract talks Fury announces next fight and Messi relaxes – Tuesday’s sporting social Brighton reject second Chelsea bid for midfielder Moises Caicedo

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Jake Paul is arguably one of the most well-known influencers in the world right now, but unfortunately for gambling firm Ladbrokes, the YouTuber-turned-boxer’s widespread appeal has landed them in a bit of trouble with the UK’s Advertising Standards Authority (ASA). The independent advertising watchdog, which regulates the advertising industry, enforces rules drawn up by the Committee of Advertising Practice (CAP), which has some pretty strict rules when it comes to gambling ads. In addition to requiring said adverts to be “socially responsible” and “protect children … from being harmed or exploited”, the CAP’s code states marketing communications must not be “likely to be of strong appeal to children or young persons, especially by reflecting or being associated with youth culture”. “They must not include a person or character whose example is likely to be followed by those aged under 18 years or who has a strong appeal to those aged under 18,” it reads. After Ladbrokes shared a promoted tweet in February featuring Paul – following his defeat to Tommy Fury – in which Twitter users were encouraged to vote on “what’s next for Jake Paul”, a single complaint was made to the ASA as to whether it may be in breach of the Code. Responding to the ASA’s enquiries, the betting company noted the advert contained no calls to action, promotions or links back to its website – and was “age-gated” so only users who had confirmed their age as being over 18 could see it. Sign up to our free Indy100 weekly newsletter The ad was specifically targeted at users aged 25 and over, receiving close to 16,500 impressions with just over 47 per cent of these being from individuals aged between 20 and 29 years. Ladbrokes also cited demographics for Paul’s following across several social media platforms, showing that the percentage of users aged between 13 and 17 years old was below 20 per cent on Instagram, YouTube and TikTok. On Twitter, zero per cent of his followers were reportedly registered as being under 18. The company also directed ASA to the watchdog’s own guidance on “protecting under-18s” from advertising about gambling and lotteries, in which it states “sports like … boxing … are more adult-oriented and unlikely to be of inherent ‘strong’ appeal” to children and young people. Zing. However, in a decision which saw the regulator uphold the complaint against Ladbrokes, the ASA ruled there was still a responsibility to comply with the rule about not appealing to under-18s because the advert “appeared in a medium where under-18s could not be entirely excluded from the audience”. It continued: “CAP guidance stated that sportspeople involved in clearly adult-oriented sports who were ‘notable’ stars with significant social media and general profiles which made them well-known to under-18s were considered moderate risk in terms of how likely they were to be of strong appeal to under-18s. “We also considered that Jake Paul would primarily be known for making YouTube videos and that he had a large social media following. We acknowledged that he had within the last few years turned to boxing. “However, because of his career on YouTube, we considered that he had a high profile within the sport and was well known outside of the sport and social media.” Although they noted Paul had no followers aged under 18 on Twitter, where the ad was located, the ASA concluded the content creator was still of “inherent strong appeal” to under-18s because “such large numbers” of his followers were in that demographic. They also mentioned Paul’s appearance on the Disney Channel series Bizaardvark between 2016 and 2018 about two teenagers, with the target audience for the show likely to be “around the same age”. As such, they found Paul still had a “strong appeal” to under-18s and that Ladbroke’s advert was “irresponsible”. Not the first time Paul and “irresponsible” have appeared in the same sentence, to be honest… Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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