Hyrra Features the Latest and Most Talked-About Topstories News and Headlines from Around the World.
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What are the charges against Tammy Slaton? '1000-Lb Sisters' star admits to having a 'glass jar' full of marijuana in her purse
What are the charges against Tammy Slaton? '1000-Lb Sisters' star admits to having a 'glass jar' full of marijuana in her purse
The 37-year-old Tammy Slaton was caught after she was pulled over for a traffic stop
2023-10-24 04:15
All The Amazon Prime Day Pet Deals I’m Adding To Cart
All The Amazon Prime Day Pet Deals I’m Adding To Cart
Prime Day 2023 is here, and it's time to start adding things to your cart (if you haven't already started!). You know the saying 'man's best friend'? Well, my dog, Chicken Nugget, is my best friend, and what kind of friend would I be if I didn't get her a few goodies from Prime Day, too?
2023-07-12 08:49
Tottenham owner makes decision on Harry Kane's future
Tottenham owner makes decision on Harry Kane's future
Tottenham owner Joe Lewis has made a decision on Harry Kane's future at the club.
2023-07-24 15:21
Matilda Djerf on community, New York, and the future of Djerf Avenue
Matilda Djerf on community, New York, and the future of Djerf Avenue
Few are worthy of the title influencer like Matilda Djerf. An icon for many young women around the globe, fans of the 26-year-old have gone crazy for her style, which explains why her brand, Djerf Avenue, has made millions of dollars. Djerf founded her clothing brand in 2019 with her partner and CEO Rasmus Johansson. Since 2019 Djerf Avenue has gone beyond clothes, releasing accessories and homeware which have been adored by fans. She is calling me from her office, I compliment her on her outfit - from Djerf Avenue, of course - and she thanks me, explaining that it's "forever blazer" day at the office, an initiative from the social media team for all to wear the company's forever blazers, a customer favourite. She looks put together and cheery, the image we see on social media does not seem a fake one, her golden hair intact as always. Our conversation starts with us talking about her life before Djerf Avenue and internet fame. "I come from a small town, if you dress up or if you dress a little bit differently than the rest of people, it's a little bit frowned upon." But it is Djerf's style that has got her where she is today, her daring to be different generated $34 million in revenue last year for her brand. And the hype around Djerf and her clothes doesn't look as though it's dying down anytime soon. It's not easy to be so fashionable that the majority of young women want to replicate your style. I wanted to find out what influenced the fashion influencer. Apart from Hannah Montanna, which I think all women who grew up watching the Disney show can relate to, Djerf speaks fondly of her mother, Ulrika, who features prominently on both Djerf's social media and Djerf Avenue's marketing. "My mum has always been my fashion icon, not caring what other people think," she tells me. "She does her own thing. Which has inspired to do my own thing!" Family is clearly central to how Djerf lives her life, they constantly feature on her social media, with her parents and sister often modelling Djerf Avenue's clothes. "I'm a true homebody, I've always enjoyed just being surrounded by my family," she says with a grin on her face, telling me about her childhood and family vacations. "Since the start [of Djerf Avenue] they've always been my biggest cheerleaders." The early days of Djerf Avenue was just Matilda and her partner Rasmus. They had no team and did everything themselves, but Matilda's family were there to help. "When we did our first shoot they [Djerf's parents] came with us, they've seen everything, they even helped us pack orders for the first few months." With over 3 million followers on Instagram, it can be hard to stay grounded within yourself as you're bombarded by the opinions of millions of strangers online. "The support of my friends and family is all I really need," she tells me. "I'm so grateful to have a safe space." Djerf's family and friends' support was prominent just a few months back when Djerf Avenue hosted a pop-up store in New York, accompanied by their first-ever fashion show for their Remake Collection, which was hosted at the Guggenheim Museum. "The possibilities in New York just felt endless," she says as she explains her choice of New York for the brand's third pop-up (their first was held in LA last year and their second in Stockholm earlier this year). "But whenever we do something in person it feels daunting. I'm always really nervous that nobody's going to show up or nobody's going to like it." Despite Djerf's nerves, it seemed she had nothing to worry about. Across the three days the pop-up was open (Aug 31 - Sept 2), social media was flooded with pictures of those queuing up to purchase both fan-favourite items and pop-up exclusives. "The team work so hard to make it happen, we pour so much love, energy and time into every single project that we do," and I can tell through the screen. Djerf is evidently animated and passionate about her business and the team that helps make everything run smoothly. But despite the nervous energy that inevitably comes with such enormous projects, Djerf trusts the community she's built up over the years. "Our community is the most loving community and I know they will show up. It's what makes me always want to make sure we're doing everything we can to give our community the best possible experience." "I think about how much time these people are taking from their lives to stand in line at our pop-ups, and they spend their money on our items, so I never want to fall short. The pressure is really daunting, but it gets me going." The pop-up was followed by a fashion show at the Guggenheim Museum on September 3, where the brand debuted its Remake Collection. The models were fans of Djerf Avenue (including Matilda's mum) and showcased diversity at its centre. "I wanted to show the fashion world, you don't need to look one kind of way to be able to walk a runway," she explains. "We wanted to capture the beauty of our individual community members." "I want to meet our UK customers!" She exclaimed. "If it gets to September next year with no news you need to message me 'Matilda where's the pop up!'" I assure her, and on behalf of all UK Djerf Avenue customers, to message her if this is the case. "But there's so many places in the world we want to go, it's hard to narrow it down." Naturally, I had to use my opportunity to ask about any upcoming collections or releases, and Matilda managed to tell me so much and so little at the same time. "We're just getting started, we're actually going into a completely new category which I'm really excited about, and that will be launching around Spring 2024. It's been years in the making." "On top of that we're doing our first-ever collaboration with a person this year. That's coming up very, very soon!" Finally, as our conversation draws to a close I ask her if there are any goals she has for herself or Djerf Avenue in the next five years. And in typical Matilda Djerf fashion, she tells me: "I've never had like, a three-year plan or a five-year plan. Where was I even five years ago?" "So much happens even in a month, so it's so hard to dream up where I will be in five years. But really, I'm always thinking about what I can do to give back. I want people, especially young women entrepreneurs, to look up to me. I want to inspire." Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings. How to join the indy100's free WhatsApp channel
2023-11-18 23:18
Protests across Panama against new contract for Canadian copper mining company in biodiverse north
Protests across Panama against new contract for Canadian copper mining company in biodiverse north
Protesters marched across Panama against a contract extension for copper mining in a biodiverse region
2023-10-24 10:53
Flamingo Las Vegas Opens Gordon Ramsay Burger in Summer 2024
Flamingo Las Vegas Opens Gordon Ramsay Burger in Summer 2024
LAS VEGAS--(BUSINESS WIRE)--Nov 17, 2023--
2023-11-17 23:24
JLR taps Everstream Analytics' AI to dodge supply chain problems
JLR taps Everstream Analytics' AI to dodge supply chain problems
By Nick Carey LONDON JLR said on Monday it has partnered with supply chain mapping and risk analytics
2023-06-19 07:26
Unimog, Germany’s Truck for End Times, Is Having Its Moment
Unimog, Germany’s Truck for End Times, Is Having Its Moment
One feature that sets the Unimog, Daimler Truck Holding AG’s extreme off-road vehicle, apart from competitors is its
2023-10-07 14:29
Celebrity Naked Attraction episode already has interest from famous faces
Celebrity Naked Attraction episode already has interest from famous faces
Naked Attraction’s Anna Richardson has spoken about the possibility of a celebrity version of the show taking place in the future, saying that she’s already had interest from famous faces. Reports were recently denied that the series was coming to an end on Channel 4, and it looks like there could be enough people to make a celeb version viable at some point. Richardson, who has hosted the show since it first aired in 2016, spoke to OK! and revealed that she’s had interest from showbiz pals. “I’ve bumped into a couple of celebs recently who’ve gone ‘I’d do it!’,” Richardson said, saying that Blue singer and Hollyoaks star Duncan James has expressed an interest. Sign up to our free Indy100 weekly newsletter “Duncan James was like ‘I’m up for it!’, and I was like ‘oh my god!’. And the lovely Anna Whitehouse, who does the Dirty Mother Pukka podcast, said to me a couple of weeks ago that she’d do it! “This is starting to look like we’re getting five pods together…I know in the past Scott Mills from Radio 1 said, possibly as a joke, that he would do it.” As well as talking about future plans for the show, Richardson also said that she’d like to take Naked Attraction on tour. “My big dream is to do Naked Attraction live!” she said. “I’d like to do it as a theatre show. I just think there’s a few things that we could do now to move it on and Naked Attraction Mark 2. But we’ll see…..” Of course, Naked Attraction is a unique TV programme that sees contestants baring all in the hopes of being chosen by the person looking for love. It’s seen plenty of memorable moments over the years, and the new most recent 10th series was no different – with one contestant provoking somewhat of a large talking point after being labelled “dangerous”. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-06-15 22:26
Why did Teyana Taylor and Iman Shumpert separate? Singer weighs in on cheating rumors amid break up after 7 years of marriage
Why did Teyana Taylor and Iman Shumpert separate? Singer weighs in on cheating rumors amid break up after 7 years of marriage
Teyana Taylor recently made known what many have long believed about her and her husband, Iman Shumpert: their marriage is over
2023-09-18 09:22
Wan Bridge Opens Sonata Estates in Waxahachie, Giving Residents a New Living Experience
Wan Bridge Opens Sonata Estates in Waxahachie, Giving Residents a New Living Experience
DALLAS--(BUSINESS WIRE)--Oct 20, 2023--
2023-10-21 05:17
Factbox-Russia's Rostov, seized by rebels, is important commodity hub
Factbox-Russia's Rostov, seized by rebels, is important commodity hub
By Polina Devitt and Dmitry Zhdannikov LONDON Following are facts about oil, gas and grains flows in Russia's
2023-06-24 23:49