Israel's deadliest ever war in Gaza, sparked by the October 7 Hamas attacks, entered its second month Tuesday as Prime Minister Benjamin Netanyahu stressed there would be no ceasefire until...

New York City’s pension funds and the state of Oregon are suing Fox Corporation over Fox News' 2020 election coverage

Kourtney Kardashian announced her pregnancy after giving up on IVF treatment in May

She disclosed that Goldberg had managed to persuade a fan to gift her a pair of glasses

Internet suspects Jim Bob and Michelle Duggar were attending home church as an excuse to not leave their house amid Josh Duggar's arrest

The Union were too much for the Revs in the game one in the first round of MLS Cup playoffs.

How much is Donald Trump’s Mar-a-Lago worth

People aren't best pleased with Elon Musk after he changed the Twitter logo to 'X'. On Sunday, the billionaire said he was looking to change Twitter's logo, tweeting: "And soon we shall bid adieu to the Twitter brand and, gradually, all the birds." In doing so, he unleashed a wave of criticism, with marketing professor Jean-Pierre Dube telling the BBC he thought it was a joke, asking why anyone would "throw away" such a recognised brand as Twitter's. Musk is extending the rebrand though, with plans to change the office sign. If the rebrand flops, Musk won't be the first to make a mistake. Sign up to our free Indy100 weekly newsletter Indeed, here are some other rebrands that failed to capture the public. 1. Royal Mail In 2001, UK postal operator Royal Mail decided to change its name to Consignia to stop it being associated solely with sending and receiving parcels. The introduction of the new name alone cost £1.5 million but it went down very badly. After around a year, the company reverted to its original name. The re-rebranding to Royal Mail reportedly cost the company a further £1 million. 2. Mastercard In 2016 Mastercard changed its logo and people weren't keen. So much so that Mastercard later decided to only use this new logo on corporate worldwide communications, and opted to keep their existing brand image. 3. Gap In 2010, the American clothing retailer Gap changed its logo, causing an immediate social media backlash. This backlash was so intense that Gap reverted to its original logo within just one week. 4. Weight Watchers In 2019 Weight Watchers renamed itself Wellness and Wellbeing to be more body positive. The new rebrand didn’t go well, drastically impacting the company’s bottom line, with a stock market earnings of less than half. Following the change, they reported a loss of 600,000 members. 5. Hershey's In 2009, the sweet chocolate confections company Hershey’s decided to rebrand. Sadly, their new logo looked like a smoking poo so make of that what you will. 6. Leeds United In 2018 Leeds United changed its logo and it was so unpopular over 77,000 people signed a petition to boycott the rebrand, causing a PR nightmare. Call us conservative, but maybe there is a case for keeping things as they are after all... Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

"Crossroads" starring Britney Spears is returning to theaters in celebration of the release of her new memoir "The Woman in Me," but is a sequel also coming?

A Memphis, Tennessee, couple who took in former NFL offensive lineman Michael Oher when he was in high school denied in court documents filed Thursday that they used a legal agreement between them to get rich at his expense and lied about intending to adopt him

In the 50-year history of hip-hop, there have never been two stars whose lives -- and deaths -- have been more examined than Tupac Shakur and Christopher Wallace, the rapper known professionally as the Notorious B.I.G. or Biggie Smalls.

Bryce Harper drove in the go-ahead run in a four-run 10th inning and flashed more solid defense in his second career start at first base, leading the Philadelphia Phillies past the Cleveland Guardians 8-5 to avoid a three-game sweep