Fukusaya Celebrates 400 Years: Iconic Japanese Castella Brand Debuts in Hong Kong With Exclusive Pop-Up at AIRSIDE city'super, Starting November 16

2023-11-16 12:45

HONG KONG--(BUSINESS WIRE)--Nov 15, 2023--

Fukusaya Co., Ltd., a renowned Japanese confectionery brand headquartered at 1-26-7 Aobadai, Meguro-ku, Tokyo, and led by President and CEO Hiroshi Tonomura, is excited to announce its debut in Hong Kong. Beginning November 16, 2023, Fukusaya will launch a limited-time pop-up store at the prestigious AIRSIDE city'super. This marks the brand's first foray into the vibrant Hong Kong market, bringing its celebrated delicacies to a new audience.

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Fukusaya Celebrates 400 Years: Iconic Japanese Castella Brand Debuts in Hong Kong With Exclusive Pop-Up at AIRSIDE city'super, Starting November 16 (Photo: Business Wire)

Fukusaya: 400 Years of Artisanal Excellence in Traditional Castella Making

Fukusaya, a distinguished Japanese Castella brand, boasts a rich 400-year history since its founding in Nagasaki Prefecture in 1624. Renowned for its commitment to traditional craftsmanship, Fukusaya's Castella is a testament to a legacy of flavor passed down through generations. Each artisan at Fukusaya is fully dedicated to the entire manufacturing process, ensuring consistency and quality from start to finish. Employing the 'separate beating method,' where egg whites and yolks are beaten individually, Fukusaya's artisans hand-crack each egg to create the Castella's unique texture. This method, combined with the use of simple, premium ingredients without additives, results in a distinctively fluffy and moist texture with a rich sweetness and aromatic appeal. The characteristic crunchy sugar layer at the bottom of each Nagasaki Castella piece is a tribute to the artisan's skill, finely tuned to adapt to seasonal temperature and humidity variations.

Fukusaya's dedication to these labor-intensive, time-honored methods sets it apart in a modern, fast-paced world. Having won the hearts of connoisseurs across Japan, Fukusaya is now taking its revered flavors to the global stage. The upcoming pop-up store in Hong Kong marks Fukusaya's exciting international expansion. Here, connoisseurs and new fans alike can savor the handcrafted delicacy that encapsulates nearly four centuries of cherished traditional flavors and methods, meticulously baked to perfection.

Hong Kong Pop-Up Store Overview
Duration:	November 16 (Thursday), 2023 – November 27 (Monday), 2023
Location:	AIRSIDE city'super in HK（2 Concorde Road, Kai Tak, San Po Kong
Product Offered:	Size 0.6 Castella
Price:	HKD 150 (Hong Kong Dollars)
Company Overview

Name:	Castella Honke Fukusaya Corporation
Founded:	1624 (1st year of the Kan'ei era)
Representative:	Ikuo Tonomura, President and CEO
Head Office Location:	3-1 Funadaiku-machi, Nagasaki City, Nagasaki Prefecture
Branch Locations
Tokyo Branch:	1-26-7 Aobadai, Meguro-ku, Tokyo
Fukuoka Branch:	1-2-33 Tokoji-machi, Hakata-ku, Fukuoka City, Fukuoka Prefecture

Name:	Fukusaya Inc.
Representative:	Hiroshi Tonomura, President and CEO
Location:	1-26-7 Aobadai, Meguro-ku, Tokyo
Official Website:	Fukusaya Corporation
Official Instagram:	fukusaya_castella1624
Official Facebook:	Fukusaya Nakameguro