OKLAHOMA CITY--(BUSINESS WIRE)--May 22, 2023--
SONIC® Drive-In is introducing a sweet new way to chill out this summer with the launch of its Strawberry Shortcake Snowball Slush Float TM. Combining real strawberries with creamy ice cream and SONIC Slush, this craveable treat is available at SONIC locations nationwide starting May 29, though SONIC App users can get early access beginning Monday, May 22*.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230522005479/en/
SONIC's Strawberry Shortcake Snowball Slush Float (Photo: Business Wire)
Leaning into the strawberry shortcake flavor trend in a way that’s uniquely SONIC, the Strawberry Shortcake Snowball Slush Float TM features a blend of real strawberries and a sweet shortcake flavor all swirled into SONIC's signature icy Slush. The Slush is then topped with vanilla ice cream and sugary crystals to provide a unique texture and satisfying crunch reminiscent of an actual snowball. To make summertime even more sweet, the limited-time treat is priced at only $2.99 for a medium.**
“So many guests remember the feeling of enjoying a strawberry shortcake in the summertime, and our new Strawberry Shortcake Snowball Slush Float TM is reminiscent of that, but with an innovative twist,” said Mackenzie Gibson, Vice President of Culinary & Menu Innovation at SONIC. “The swirl of real strawberries with the icy shortcake Slush provides a delicious respite from the summer heat, while the ice cream topped with snow crystals provides a creamy and crunchy contrast for an unexpectedly fun eating experience. This Snowball Slush Float TM is the perfect summertime treat to sip on while road tripping, heading to the beach or barbecuing with family.”
Fans can sip their Strawberry Shortcake Snowball Slush Float TM while soaking up the sun with all-new merch inspired by summers at SONIC and all the ways to cool down this season.
. The new swag collection includes:
- A customizable Summer Tumbler with SONIC-inspired stickers
- A pool float in the iconic shape of a Cherry Limeade drink
- A fashionable cabana set which dons a festive SONIC-drinking flamingo
- A SONIC Slush-inspired cooler bag
- A beachtowel to soak in the good times
- A coooooool Cooling Towel
- Retro Sunglasses and a SONIC-themed pouch
- A fun and vibey Slush T-Shirt
These new merch items are available while supplies last on SonicSwagShop.com beginning June 1 at 11am CST. 100% of summer merchandise collection sales will be donated to the SONIC Foundation to help spark brighter futures for America’s youth through partnerships with local youth-serving non-profits.***
SONIC also donates a portion of all drink, slush and shake sales, including the Strawberry Shortcake Snowball Slush Float TM to support local public education through the brand’s Limeades for Learning initiative.**** Since 2009, SONIC has donated more than $26 million to funding local classrooms, becoming one of the largest programs to support public education in the U.S.
*Mobile ordering and Order Ahead available only at select locations; hours may vary.
**Tax Not Included. Limited time only at participating SONIC® Drive-Ins.
***100% of SONIC summer merchandise sales benefit the SONIC Foundation, a division of the Inspire Brands Foundation. For more information about the SONIC Foundation, visit foundation.sonicdrivein.com.
****SONIC donates a portion of every Drink, Slush, and Shake purchase to the SONIC Foundation, which is used to support local schools across the communities SONIC serves through partners like DonorsChoose. The SONIC Foundation is a division of the Inspire Brands Foundation. For more information about the SONIC Foundation, visit foundation.inspirebrands.com.
About SONIC ® Drive-In
SONIC, founded in 1953, is the largest drive-in restaurant brand in the United States, with more than 3,500 restaurants in 47 states. SONIC is part of the Inspire Brands family of restaurants. For more information, visit SONICDriveIn.com and InspireBrands.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20230522005479/en/
CONTACT: Tatiana Cruz
tatiana.cruz@mslgroup.com
KEYWORD: OKLAHOMA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: PHILANTHROPY RETAIL RESTAURANT/BAR FUND RAISING FOUNDATION FOOD/BEVERAGE
SOURCE: SONIC® Drive-In
Copyright Business Wire 2023.
PUB: 05/22/2023 10:21 AM/DISC: 05/22/2023 10:21 AM
http://www.businesswire.com/news/home/20230522005479/en
